National Tide 1980

In fact, from the perspective of the time, after the reform and opening up, the antique trade among the people slowly recovered.

It makes perfect sense to not call them “antiques” but only to call them “old goods”.

This is not only because the national laws and regulations at that time strictly prohibited this kind of folk cultural relics trading, and it was necessary to use "second-hand goods" as a taboo to cover up this somewhat shady behavior.

It is also because after experiencing the catastrophe of the "sports", very few good things have survived, and there are not many things that can truly meet the standards of antiques.

What was the definition of antiques in the past?

Kang Shude once told Ning Weimin about this.

The old man said that it is limited to Banpo painted pottery, Hongshan ancient jade, Shang and Zhou Ding and Yi, Qin bricks and Han tiles, Northern Wei statues, Tang Sancai, Song Dynasty official kilns, Ming Dynasty Xuande furnaces, as well as celebrity calligraphy and painting, Ming and Qing porcelain, Tianhuang chicken blood, and Laomo ancient Inkstones, enamel carved lacquer, agate jade, rhinoceros horn tooth carvings, bronze mirrors and ancient coins, painted tobacco bottles, sachet fan pendants, tapestry embroidery and so on.

In short, the "antiques" mentioned in the past were all high-end and elegant objects.

There is an old saying that goes, "The book has its own golden house, and the book has its own beauty like jade."

It can be seen that reading can help people gain something and bring value.

Ning Weimin once again confirmed this with his own personal experience.

Don't forget that this newspaper only provided him with an idea to make money, but its value was limitless.

You know, for the first time, since he didn't plan to raise fish anymore, it wasn't that he didn't think about selling the method of hatching angel fish.

But the problem is that the flower, bird, fish and insect market is full of amateur hawkers, and there are really few rich owners.

Like Gu Si'er, he is smart and courageous.

But the strength is completely inferior.

This kid even struggled to buy two of his fish. The price he was able to pay for the fish was simply pitiful, and he was only willing to pay a mere 100 yuan.

Even if this kid is willing to find two more buddies to buy together with him, how much money can he get if each of them pays 100 yuan?

For him, it was just a drop in the bucket and not very interesting.

And what if he goes to find another fishmonger and sells more?

Not that it's impossible.

But first, Gu Si'er and the others must be thinking about doing monopoly business, and they would probably not be happy if they found out about it, fearing that they would come and cause trouble for him.

Second, he can't make others believe in him.

It was only after Gu Si'er saw him making fish with his own eyes that he was convinced of his ability and was willing to pay a lot of money to buy it.

Why should other people?

Everyone knows that the eagle will not let go of the rabbit before it sees it.

Wait until he raises another nest of fish to prove it?

It's so troublesome and unrealistic.

What's more, this fish farming trick is just a layer of paper, and it really doesn't matter if it is pierced.

If Gu Si'er and the others want to reduce costs, then they can work around the recipe so that they can take out food at low prices.

How could he sell prescriptions to fishmongers faster than Gu Si'er and the others?

Therefore, this matter was not suitable no matter how he looked at it. He only thought about it for a moment and never thought about it again.

But things are different now.

He can completely imitate the smart man who sells quail breeding technology and expand the scope of buyers infinitely through media advertisements.

The target is not just a few fishmongers, but fishmongers across the country, and even the majority of fish farming enthusiasts.

By doing this, he is taking advantage of the official media and following the path of information industrialization.

The dead resources that were supposed to be bought and sold in one fell swoop were suddenly revitalized.

You know, these days, the credibility of newspapers and periodicals is super strong.

There is a blind spot in people's thinking. They often think that since publications are run by the state, the advertisements on them are credible.

How much real money can be extracted from this has become limitless.

But having said that, although the method is good, it may not be that easy if you really want to take advantage of it.

Because these days, everyone still has different understandings of advertising.

When advertising in a factory or a company, you have to think twice about it.

An individual posted an advertisement, and it was a young man in his early twenties who wanted to post an advertisement.

It's definitely an eye-catching new thing.

Of course, advertisements cannot be placed casually. The advertising content provided must be approved by the advertising department of the newspaper. This is a prerequisite.

Just because of Ning Weimin's age, he published such offbeat advertising content.

I am afraid that the other party must have many concerns and it will not be easy to pass the review.

Secondly, advertising must be placed in the right place.

National publications would be great, of course.

But major newspapers probably have little interest in publishing such low-grade advertisements.

Tabloids are probably less rigid, and the prices may be much cheaper.

But Ning Weimin can't just get carried away just because of this.

For example, the "Agricultural Economic News" that inspired him would definitely not work.

Because even though farmers are interested in making money, their lack of knowledge and insight determines their level.

They can understand things as affordable as food and clothing, and easily believe and accept them.

But there won’t be the leisure and leisure to raise fish, let alone the wealth value contained therein.

If Ning Weimin really invested money in such a newspaper, it would be difficult to get anything in return.

That’s why it’s important to target your ads to the right customer base.

So what kind of publications to place ads in is something he must carefully consider and choose.

If there is no suitable one, I would rather not vote.

Besides, the cost of advertising should not be a fraction.

If the advertisement is ineffective, the money will be wasted.

Therefore, you must first inquire about the fee standards and control the price within an affordable range.

Sun Tzu's Art of War says, "Consider defeat first and then victory."

Only by preparing for the worst first and then striving for the best results can we act with peace of mind and remain calm in the face of change...

In this way, no matter whether it was good or bad, as long as he could think of it, Ning Weimin basically went through it in his mind.

After the idea gradually took shape, we immediately started to make preparations.

There is no doubt that the first thing that needs to be done immediately is to design your own advertising content and then find a suitable publication for the advertisement.

The first thing was easy to talk about. Ning Weimin did it in no time.

He knows very well that there is no need to be pretentious about sales knowledge. The simpler the advertisement, the better, and the more professional it appears, the better.

It mainly listed some technical items, and regarded the key points of "breeding fish selection", "related equipment", "breeding process", "hatching process", "environmental preparation", "necessary nutrition" and "special preparation" as the focus of publicity .

In addition, it is coupled with the ratings frenzy of the currently popular American TV series "The Man from the Bottom of the Atlantic".

Put a headline like "Fish from the bottom of the Atlantic Ocean sells angelfish breeding technology for five yuan."

This is a qualified and eye-catching advertising gimmick.

As for the second thing, it will be more troublesome.

Because it is inconvenient to consult these days.

Even people who work in newspapers and magazines don’t know how many of their peers there are.

The planned economic model is also at work, and not many people in the media industry really care about circulation numbers and related statistics.

Unless you know acquaintances at the post office and have some official position, there is no way to grasp the general situation of the current publications.

The only feasible way for Ning Weimin is to buy or borrow as many publications as possible around him.

Then analyze and select based on the specific conditions of advertising in these publications.

Fortunately, in this regard, he is far luckier than others and has a great innate advantage.

Because at this time, the unit subscribes to a lot of newspapers and periodicals.

Chongwenmen Hotel ordered more than a dozen different newspapers from the post office. Every morning, the postman delivered them to the "distribution hub" at the front desk on time, and then the people at the front desk distributed them to various departments.

Don't forget, as a newcomer at the front desk, when Ning Weimin started the day shift, this was also part of his job.

As long as he leaves a little later and waits for the postman, he can go through the newspapers ordered by his work.

What's more, Kang Shude also works in the mail room.

When the old man was working the day shift, he could also let Ning Weimin go to the communication room and read through it.

Moreover, as a large factory with thousands of employees, the Jade Carving Factory in Beijing subscribes to dozens of newspapers and publications.

In addition to the regular ones, there are also many that are industry-specific, and many employees order for personal interests and hobbies, so the coverage is wider.

Precisely because of this unexpected convenience, Ning Weimin did not put much effort or cost at all.

He quickly set a target that he thought was more suitable and prepared to learn more about the situation.

However, even he himself did not expect that all newspapers would be excluded, and most of the magazines chosen would be literary and artistic magazines.

The reason for this is of course the result of comprehensive comparison and full consideration of cost performance.

It is indisputable that national newspapers are authoritative newspapers.

Newspapers like Guangming Daily and People's Daily have the widest coverage and the widest audience.

It is even mandatory for each unit to subscribe.

But authority also means strict censorship, which means the newspaper’s style is relatively high-end and serious.

In practice, these broadsheet newspapers rarely carry advertisements.

Even if there are, the products and businesses advertised in these newspapers are of a higher level, such as Sony, Peony, and Radar.

This directly dispelled Ning Weimin's hope.

What about regional newspapers?

In newspapers like Beijing Daily, Youth Daily, and Beijing Evening News, the content of advertisements is quite casual.

However, the audience coverage is obviously limited and is limited to local areas.

In addition, because these newspapers are close to life and report on current events around them, they are an indispensable source of information for the people in the capital every day.

However, the circulation is not low, so it has become a hot target for advertisers.

Then the advertising fee will never be too cheap.

The most critical issue is that although the number of readers of regional newspapers is not small, this number is composed of men, women, children and people from all walks of life in the capital.

How many of these people are interested in angelfish?

In comparison, books such as "Song", "Poetry", "Prose", "Art", "Stamp Collection", "October", "Flower City", "Harvest", "Contemporary", "Woodpecker", "Popular" Movie", "Weekend Pictorial", "Modern Youth"...

These literary and artistic magazines are actually the most cost-effective.

First of all, the distribution of these publications is also nationwide, covering a wide range of areas.

Although most of them are monthly or semi-monthly magazines, they are not as published as daily newspapers, and the sales volume is much lower than that of national newspapers.

Don’t forget, this is because magazines sell for more money than newspapers.

In fact, such magazines will not be thrown away easily, but will be read repeatedly and passed from hand to hand.

There are many real readers.

Secondly, because music, chess, calligraphy, painting, poetry and wine are originally the same family.

The readerships of these publications also tend to be uniform.

Almost all of them are young people with a wide range of interests and hobbies who love literature and art.

Those who like poetry are naturally likely to also like fish farming.

Therefore, the audience base of these publications is very valuable.

On the contrary, it is also because of the characteristics of such publications that it limits the types of advertisements.

Something that is too commercial goes against the style of these publications.

At least, in "Poetry Magazine", your whole refrigerator and TV look tacky.

In "Art", you can't put an advertisement for a tape recorder or a watch.

The breeding technology of angelfish is completely different.

The advertisement that Ning Weimin thought up has fashion and entertainment attributes, and it seems to be suitable to be placed anywhere.

Therefore, this means that perhaps his advertisement may be approved more smoothly, and the advertising fee may be lower than that of placing it in a newspaper.

…………

Ning Weimin thought more comprehensively in advance and was prepared for what kind of difficulties he would encounter.

Fortunately, after the editorial departments of several magazines with strong professionalism and established earlier, they all rejected him.

He did not lose confidence because of several encounters with the wall and maintained the courage to continue trying.

Only then did he finally find the magazine he needed and signed his first advertising agreement in his life.

To be honest, when Ning Weimin came to the editorial department of "Modern Youth" for the first time.

Before he even opened his mouth, his heart was half cold.

Because the publication's office is so outdated.

From the light to the smell, from the atmosphere to the furnishings, it feels like a museum that has been in disrepair.

And not only is it old, it's also very small.

There are only two rooms inside and outside the entire editorial department, with only seven or eight desks and no separate office for the editor-in-chief.

At first glance, there were not many people in the room, only two or three old men and ladies wearing glasses working at work.

Even when Ning Weimin proposed advertising.

An old editor who received him mistakenly thought that he was waiting for a missing person's statement or a missing person notice.

In short, it gives the impression that such an office location is not in line with the normal positioning of a publication that reflects the work, life, and emotions of young people, and it is quite misleading.

But hope often arises from not reporting hope.

Just as Ning Weimin took out the contents of his advertisement, he was explaining it to the old editor in a polite manner.

The other side secretly sighed that he probably came to the wrong place today and was afraid that he would return without success again.

A real twist in life appears.

Two men and one woman, three young people in their twenties, opened the door and walked into the office laughing and joking.

The old editor was relieved on the spot.

He quickly introduced Ning Weimin to one of the young men named Wei Guangming, and escaped by himself.

As a result, it was precisely because of this episode that Ning Weimin was able to truly understand the true situation in the editorial department of this magazine.

The magazine "Modern Youth" was just launched at the beginning of this year and has only been officially published for four issues.

The entire editorial department has relatively few manpower, and several elderly editors are auxiliary forces waiting to retire.

The few young people, good or bad, all have to serve as the main force, and all of them have to run away.

And this 24- or 5-year-old Wei Guangming is the real person in charge of the magazine's advertising business.

At the same time, he also serves as the logistics director and field reporter of the newspaper. He has just returned from a field mission.

There is no way, there is no way to divide the body, so one person has to serve three purposes.

However, to Ning Weimin's great relief, things began to go smoothly after Wei Guangming took over.

Wei Guangming behaved very well and was very happy to hear that Ning Weimin was going to advertise. He poured water and offered cigarettes, which was quite polite.

After sitting down and chatting, I couldn't wait to get straight to the topic.

He took out the advertising price list and began to enthusiastically introduce the layout and unit price to Ning Weimin.

It can be seen that Wei Guangming seems to have little business experience.

Because he acted very recklessly.

Without even asking Ning Weimin's background, he began to recommend the most expensive color pages in the middle and full color pages on the back cover.

The unit price of a half-page advertisement is 360 yuan, and a full-page advertisement is 600 yuan.

On the contrary, it seems that they don’t care too much about the advertising content.

He only took a brief look at Ning Weimin's note, asked a few casual questions, and then began to pay attention to the layout and design issues.

Obviously he didn't look carefully.

Otherwise, if he knew that this was an advertisement posted by an individual, he would definitely not make this suggestion.

However, precisely because of this situation, it can be seen that this "nascent" magazine is obviously in urgent need of accumulating advertising business customers, which is quite beneficial to Ning Weimin.

As expected, Wei Guangming was indeed surprised after truly understanding Ning Weimin's intentions, but it did not affect the conclusion of the advertising agreement.

Perhaps because they are all young people, it is easy to develop a sense of trust after chatting.

Moreover, Wei Guangming has many complicated things and his temper is a bit carefree.