National Tide 1980

Finally, there is a huge gain in terms of social reputation.

It should be said that last year's "Bamboo Blossom" incident in Wolong, Sichuan, truly established Pierre Carton's good reputation in the Republic.

Since the earliest relevant news appeared in the newspapers, Pierre Cardin began to donate 350,000 yuan.

Later, the situation became more and more serious, and the government gradually issued a call.

Pilkington Company has launched a donation model of 80,000, 100,000, 120,000, 150,000... which gradually increases, and they continue to donate time and time again.

At the beginning of this year, Cheng Lin released a song with a related theme, "Panda Mimi", which became popular all over the country.

Even Pierre Cardin's less than 100 employees worked together to donate 50,000 yuan to the giant panda.

As general manager, Song Huagui made a personal donation of up to 20,000 yuan.

It is precisely for this reason that Pierre-Carton China Corporation, which has donated a total of no less than 600,000 yuan to giant pandas so far, will sing "Hey, the bamboos are blooming, Mimi is lying in her mother's arms and counting the stars." It has become the most caring and responsible foreign-funded enterprise reported by domestic media.

Not only has it received official praise and appreciation, but it has also received gratitude and praise from the local government, and has also gained a high social reputation.

As a result, the influence of its brand has rapidly expanded throughout the Republic.

This kind of extremely positive publicity effect that is deeply rooted in the hearts of the people cannot even be compared to the prime time advertisements played by Pierre Carton in the back segment of "News Network" every day.

After all, the spread of advertising can only bring awareness to the brand, but cannot win people's hearts.

And caring behavior and active participation in social welfare activities can make people sincerely like and recognize a company.

In today's Mainland, wherever there is television, radio, and newspapers, some people may not know what Pierre-Carton does, but they will definitely know that this foreign-funded enterprise from France is ethical and public-spirited. A conscientious enterprise.

So much so that when it comes to Pierre Carton, people all over the country basically have this understanding.

The official said, "It seems that this foreign company is indeed a friend. The quality of the French people is indeed high. In terms of the awareness of giving back to the society and caring for nature, they are actually better than us."

People say, "They not only make money from us, but also actually offer money to help us when we are in trouble. It seems that the spirit of internationalism is not all nonsense."

So after tasting this sweetness, Pierre-Carton, which has long-term ambitions for the mainland market, simply couldn't stop.

Not only did we hold a special meeting to discuss this, but we also thoroughly studied the necessity and specific measures for engaging in charity and public welfare activities.

Moreover, this year Song Huagui wrote a report and submitted it to the French headquarters, detailing the benefits of "funding public welfare social activities instead of advertising" and applied for a special fund of 600,000 yuan.

It is planned to use this as a full year's charity budget, all of which will be used for public welfare, so as to pave the way for the company's next "southern development plan."

But what people never expected was that the money was still not enough.

Around May Day this year, Beijing Evening News, Beijing Daily, Economic Daily, Workers Daily and the Badaling Special Economic Zone Office jointly launched the "Love China, Build the Great Wall" to solicit social donations.

Song Huagui has just pledged 200,000 yuan on behalf of Pierre Carton.

Unexpectedly, Ning Weimin suddenly submitted an emergency report, suggesting that the head office donate 300,000 yuan to the Republic of China delegation that was about to participate in the Olympic Games, and sponsor the formal attire of all members.

This puts the head office's financial accounts in a difficult position.

You know, from the beginning of the year to now, in addition to donating another amount of money to the giant pandas, we have also donated bits and pieces to three or four cultural projects.

If we add the 200,000 yuan spent on building the Great Wall, the remaining funds are already less than 200,000 yuan.

Not to mention that this amount of money is far from what Ning Weimin asked for, and it will take several months in the second half of the year.

What can people do?

In this way, Song Huagui was really worried about whether he should adopt this suggestion.

Do you agree? This money has nowhere to go.

Turn a deaf ear and pretend you didn’t see it, right?

Ning Weimin's sensitivity in this regard is simply genius.

Not to mention that he didn't miss it, the overall idea of ​​doing this was "invented" by this kid.

What's more, he hasn't meddle in the head office's "business" for more than a year.

This breakthrough breaks this rule and is a special reminder to the head office. It is probably a good opportunity that cannot be missed.

Song Huagui didn't want to make such a mistake.

She also knew that time was tight, so after careful consideration, she decided to allocate funds from elsewhere to facilitate this matter.

How does it work?

Then we can only expect the departments under us to tighten their belts.

According to Song Huagui, as long as each department agrees to reduce expenses by 20,000 yuan in the second half of the year, funding will not be a problem.

Of course, it is never easy to collect money from subordinates and let them suffer the shared losses.

Song Huagui probably had to explain herself to the French headquarters if she couldn't handle it. Only by taking on this responsibility could she fill the hole and appease her subordinates.

The result was another unexpected one. The bad situation she imagined did not occur at all.

Although everyone showed an emotional rebound as soon as this was announced.

But when he heard that it was Ning Weimin's suggestion, he quickly calmed down the gaffe.

Perhaps everyone, like her, has been completely convinced by Ning Weimin's business talent. Most of the company's senior executives actually changed their tone and expressed understanding and willingness to cooperate.

In particular, Manager Sha from the logistics department actually took the lead in asking everyone to overcome difficulties.

This surprised Song Huagui and also made him quite confused.

She really didn't understand why Ning Weimin had become more and more popular despite being far away from the head office's business.

His suggestions went from being opposed by everyone in the past to being approved by everyone now. Isn't this contrast too magical?

Where does this law of "distant fragrance and near odor" come from? I am afraid that no university or research institution can explain it.

However, no matter what, the most important thing is that it was finally done.

Because not long after, Song Huagui's wisdom and determination were proved.

First of all, at the Olympic opening ceremony, the Chinese delegation made their first appearance, wearing unprecedented Western-style designer dresses.

Men wear indigo formal jackets, white shirts and red ties.

Women wear white skirts and men wear white trousers.

The Chinese delegation's first show entrance uniform was elegant and decent, yet youthful and energetic, and it was cut to fit exceptionally well.

It is in line with the image of domestic prosperity and vigorous development after reform and opening up.

To get rid of the foreign media’s inherent impression of the Republic as poor and backward.

Later, in this competition, Chinese athletes continued to achieve great results. Not only did they achieve zero breakthroughs, they also won 15 golds, 8 silvers, and 9 bronzes in one fell swoop, ranking fourth in the medal list.

All of this has caused domestic and foreign media to spare no effort to discover the stories behind the Chinese delegation in this Olympic Games.

As a result, not only did "Oriental Magic Water" become popular in the country as before, but Pierre Cardin's clothing also became a hotly discussed topic at home and abroad.

This not only further promoted the domestic clothing sales of Pierre Cardon China Corporation, but also greatly promoted the growth of orders from abroad.

In addition, even Song Huagui's early investment in building the Great Wall also had unexpected surprises.

Shortly after the Olympic Games, the great man wrote an inscription for this activity of repairing the Great Wall, bringing this social sponsorship activity to a climax.

Therefore, in order to encourage and thank the various units and individuals who generously donated money, the sponsorship committee decided that any individual sponsor of more than 500 yuan will have his name engraved on the Great Wall as a permanent commemoration.

Any domestic or foreign unit or individual that sponsors more than 200,000 yuan can use the sponsored money to build a city tower and erect a separate monument on the Great Wall to commemorate it.

As a result, Pierre Carton has a tower on the Great Wall named after the company.

In the following decades, Pierre Cardon held numerous fashion conferences on the Great Wall, all of which were held on this platform.

So much so that even this city platform has become a place where tourists who climb the Great Wall must go to check in and take photos.

This cannot but be said to be a variable beyond everyone’s imagination.

Even Ning Weimin had never thought of it.

And what's particularly interesting is that just when Pierre-Carton's head office was busy with these big and important things, it was gradually achieving major success.

Ning Weimin's own career seems to be a little quiet...

No, it should even be said that he has fallen!

Because in the eyes of others, his only achievement in career progress in June was actually just building a few toilets!