Nba: Body Of Steel, Reshape The Glory Of The Green Army

Su Wan spoke loudly and confidently, as if Lin Long had become a world-class superstar.

The representative of Adidas raised his hand and said:

"You said it very well, but I have to remind you one thing, insiders don't sell shoes, this is the iron law of basketball.

Su Wan was obviously fully prepared, she smiled and said: "If you regard Lin Long as a traditional insider, then I think it will be difficult for us to go further, because I can't trust your company's professional ability, look at Lin Long Long's highlights! Look at his performance in the All-Star Game! It's unparalleled, has a 208cm 4 played like this in NBA history?"

"And most importantly, Lin Long is handsome, ten times more handsome than Ewing, O'Neal, David Robinson! He'll make women walk into sportswear stores and pay for sneakers! This is the league , 99% of players can't do it!

The Adidas representative fell silent.

Obviously he also agrees with Su Wan's words, especially the part about Lin Long being handsome.

He just thought of Ewing, and felt that Su Wan seemed to be a little conservative. Lin Long was 50 times more handsome than Ewing.

After apologizing, the Adidas person picked up the phone and walked aside, apparently to apply for a new permission~ Go.

"Ma'am, but I think you are too optimistic about the development of Lin Long in the Asian market. In Asia, especially China, can people really afford sneakers starting at $100?" The representative of Nike also stood up. .

"Sir, no offense, but I think you need to do your homework well, the most basic kind. Our country is in an era of rapid progress and rapid development, and our various livelihood indicators and national income are in – There is a big change happening.

"If you don't even want to understand this, but negotiate with the usual sense of superiority and arrogance, then there is no need for us to go further.

Su Wan's eloquent talk made Lin Long a little surprised. She never knew that her mother was such a strong woman with sharp words and full of confidence? She was born suitable for negotiation!

After the Nike representative went quiet, it happened that the Adidas team came back, and one of them said:

"Ma'am, we are willing to be the first to make our offer: $60 million for 6 years, you should know that this is a contract full of sincerity.

Having said this, the representative of Adidas looked around and said in a provocative tone: "If everyone present can give a higher contract, we can continue to increase the weight.

As he said, this contract does contain great sincerity.

You must know that the previous year, Allen Iverson, the shortest champion in NBA history, had unparalleled appeal on the streets and was the idol of countless American youth.

But even so, Iverson also got a 10-year 50 million contract from Reebok, which is half of Lin Long's.

And Adidas signed Kobe Bryant with a rookie record price last year, and it only took 6 years and 48 million. This is still in the case of Kobe Bryant in Los Angeles, which has the top market in the United States.

But the same is far lower than Lin Long's six-year 60 million.

This may be the reason why the representative of Adidas dared to make an offer so directly.

They were extremely confident, they thought that no brand would offer a higher price, and they even thought that Su Wan would simply nod in agreement and sign the contract!

To everyone's surprise, Su Wan shook her head very firmly and said: "This contract is very tempting, but with all due respect, sir, it is far from the contract I want, and we will not consider it at all!

"I think you are crazy." The representative of Adidas frowned:

"What offer do you want? Have a direct sub-brand like Jordan did?

Su Wan's reaction shocked everyone present again, she nodded and said: "It is true, we want a completely independent sub-brand, sneaker dividends, of course there are other requirements, but this is the foundation."

The representative of Adidas stared wide-eyed as if he had been detained.

After a long while, he said: "Ma'am, are you serious?"

After getting Su Wan's definite answer, he shook his head and said: "Then I'm sorry, I'm afraid we have to leave, we can't give such a contract, this is completely beyond our expectations, I hope you can find one a suitable quotation.

The Adidas team showed full demeanor and left the scene after shaking hands with Su Wan and Lin Long one by one.

After they left, the Nike delegation also got up and left Su Wan's villa after sending their blessings.

The two teams happened to meet at the door of the villa, and after looking at each other, they laughed at the same time.

They originally regarded each other as the biggest competitor in this trip, but they did not expect to be the first and second to be eliminated.

In their hearts, Su Wan was already a mad woman suffering from paranoia.

After calling their superiors one after another to report, so that the superiors also had the same impression of a crazy woman on Su Wan, the two teams drove away.

In the villa, there are still Fila, and1, Reebok, Converse and Puma.

The representatives of these several companies did not issue new quotations, but spread out, kept calling and reporting.

Soon after, Puma left first. Their focus has always been on football, and they are almost blank about basketball. The high-level executives have a dispensable attitude towards entering the basketball circle. Naturally, they are not willing to spend such a large price and risk. Blindly start the basketball business.

Reebok representatives then left.

They have a very good relationship with Iverson, and are in the honeymoon period. If they offer Lin Long an excessively high contract, it is likely to anger the unruly boy from the street. After a full evaluation, Reebok believes that 183cm, Iverson, who has a high popularity, is more important, and can drive the sales of sneakers and other peripherals.

Then, and1 also leaves.

The reason is even simpler: poverty.

and1 is an emerging brand, they have great appeal and influence on the street, and are the favorite brand of street kids. In Rock Park, in every street basketball court in the United States, and1 is the most popular brand .

But after all, they are only a company that has been established for less than 10 years, and their heritage and strength are not enough.

For them, Su Wan's condition was almost a desperate gamble.

After high-level thinking, he still chose to refuse.

and1 is now thriving, there is no need to take the risk of losing everything, to go all out, to fight to the death.

Although the brand family left, Su Wan was still in no hurry.

The remaining two companies are Fila from Italy and Converse, a local brand in Massachusetts.

The situation of the two brands is completely different.

・・・・Seeking flowers・

Fila is a bit like Puma. Their original business has been prosperous and the business is very good. Therefore, they want to enter the basketball circle and develop a new business, and also get a share of the pie. They are very optimistic about Lin Long. , Otherwise, it will not make a special trip to fly from Italy.

Converse's situation is more complicated.

Converse was once a giant in the basketball world, controlling more than 90% of the NBA's sneaker business.

Dr. J in the 1970s, the black and white duo in the 1980s, these once top NBA superstars, all wore Converse shoes to gallop on the court.

Even in 1991, seven years ago, the NBA officially signed a contract with Converse, and Converse continued to be the official NBA basketball shoe.

However, after that, Converse went downhill, the share of sneakers fell off a cliff, and the loss of market share was almost crazy.

Especially when Jordan and Nike joined forces, the Nike brand has risen rapidly, the concept of air cushion, the concept of signature shoes.

The bold color matching, Nike's series of combination punches, took waves of young people away from Converse.

With the success of Jordan and Nike, Converse, the former giant, panicked.

..0...

When Nike continued to sign contracts with stars at high prices, Converse also signed the 1991 champion "Aunt" Larry Johnson and Kevin Johnson, two potential stocks at the time, trying to replicate the old legend of "black and white".

In order to compete with Jordan's air-cushioned shoes, Converse also launched its own sneaker technology: the REACT system.

But the flaws of this system are even more than his bright spots, which did not cause any repercussions in the market.

Along with Nike, Adidas, Reebok and other brands in the NBA, the decline of the old empire of Converse has been fully demonstrated.

After that, Converse made a foolish move again. When Jordan led the crazy trend of front and guard, Converse signed two insiders, 'Postman' Malone and 'Flower Bug' Rodman.

These two insiders failed to help Converse out of the predicament, but made Converse's business even worse. Today's Converse, it is not too much to say that they are on the verge of bankruptcy.

Fila's delegation hid in the corner, their report was over, the management did not agree with Su Wan's request, but when they learned that several competitors had left and only two remained, the management issued an order .

Wait!

To be the last brand to leave, and to act at the same time, show your entanglement and pain as much as possible, so that Su Wan thinks that you are constantly trying to get the management to agree to their demands.

As long as it can become the last brand to leave, it will have the opportunity to continue to bargain and slowly grind the price.

The leader of Fila believes that as long as he has patience, he might be able to sign Lin Long at a much lower price than Adidas!

This is the Italians, as they were in the two world wars.

Romantic, fanciful but unrealistic, often daydreaming, they're more suited to comedians and enemies than wartime allies.

"The people of Converse have stood up!" The person in charge of Feile this time said excitedly: "When Converse leaves, let's go to bargain!

Converse led the team to come this time, is the number one person in their sales department: Bryant.

Bryant, a native of Boston, has a deep affection and preference for the Celtics and Lin Long, and Lin Long's recent performance has made him extremely excited.