NBA: I, the strongest small forward ever!

On July 1, Zhang Luo prepared to meet with Adidas’ senior management team under Austin’s arrangement.

Many rookies signed sneaker endorsers before the draft, but Zhang Luo never signed.

Of course, it is not that there are no brands chasing Zhang Luo, but there are too many, and Zhang Luo and Austin need to be carefully selected.

The market behind Zhang Luo is too big, plus his image and position.

Zhang Luo wanted to see which one offered the most sincere price (the highest).

At the beginning, Zhang Luo asked Austin to negotiate a short contract with the sneaker sponsor, preferably for a year.

But after Austin asked a round, the sneaker sponsors tactfully said that the amount could be increased, but the age could not be short.

If Zhang Luo is an undrafted or not a famous rookie, the sponsor is willing to give a short-term contract, but Zhang Luo is famous….

In this way, Zhang Luo can’t sign for only one year, and they also need a lot of marketing publicity in the early stage.

Basically, the contracts given to Zhang Luo start at two years, and there are also three, five, seven, and even ten years.

A domestic brand even gave a lifetime contract….

Zhang Luo naturally couldn’t let himself lose too much, Zhang Luo chose Adidas with a short age for in-depth negotiations…

Sneaker contracts are a very important income for rookies, and Zhang Luo refers to the price signed by supergiants such as James and Iverson during their rookie years.

James signed a 7-year, $90 million contract with Nike at the age of 18!

Even when Zhang Luo crossed over, this contract was still considerable.

James proved that Nike’s decision was completely correct.

Now James’ signature shoe sales are in the top three all year round.

Zhang Luo also learned from Austin that when signing James, Adidas made a mistake to push James to Nike, when Adidas initially offered James a 10-year $100 million contract, but finally repented and changed it to 10 years and $70 million, which made James feel that he was not respected enough, so he directly switched to Nike.

The Adidas marketing manager who was in charge of James’ signing was also fired.

“How much do you think you can talk about?” On the way, Zhang Luo asked Austin.

“At least it will be higher than Ross.” Austin smiled confidently.

The size of the sneaker contract is related to the position, pick, image, playing style, and market factors.

The first show Roth signed is Adidas, and the price given by Adidas is almost $11 million a year.

Zhang Luo came to Adidas’ New York branch with Adidas.

Zhang Luo has been in a hurry recently, negotiating a sneaker contract today, and signing a rookie contract with the Knicks tomorrow.

Then there was a series of advertising shoots and contracts with other sponsors, followed by the shooting of personal documentaries.

Many media want to interview Zhang Luoyo, but Zhang Luo’s time arrangement can’t be made….

“Zhang, I am glad that you are willing to meet with us, and we sincerely want to cooperate with you.”

After the courtesy of both sides, it quickly entered the topic.

“We also signed a contract with your friend Ross, and you also had some communication with him…”

Tom, head of marketing at Adidas, opened the PPT to show Zhang Luo their company’s culture, explain the sneaker promotion plan made for Zhang Luo, and so on!

Zhang Luo nodded from time to time.

Finally, Adidas gave their sincere quote on the last page.

3 years $30 million cash contract!

“Tom, I don’t think your “sincere” offer is sincere enough, and it doesn’t respect Zhang enough. Austin said bluntly.

When Tom heard this, he raised his eyebrows, and negotiations began.

Tom looked at Zhang Luo.

“Mr. Austin will negotiate on my behalf.” Zhang Luo smiled and gave the negotiating right to Austin, and they had already communicated.

Some words Zhang Luo’s identity is not suitable for direct speaking, and can only be said by Austin.

Sneaker contracts are divided into three types of contracts: “signed shoes”, “cash” and “goods”.

The supergiants sign signed signed shoes, and in addition to the basic sneaker endorsement money, each pair of shoes sold will also receive a 5% commission.

Marginal people sign “commodity” contracts, sponsors will provide free heels and some equipment for players to wear, and that’s it.

Most players sign “cash” contracts, with sponsors paying annually and players wearing shoes from the brand to match the marketing campaign.

Adidas initially gave Zhang Luo a cash contract that was “most players”.

The cash contract is huge, $10 million a year, and it’s just a negotiating tactic to say it’s not respectful.

Tom looked at Austin and said, “Mr. Austin, can tell me what you want.” ”

“As we all know, behind Zhang Luo is a market of 1.3 billion people, and Yao and Yi are both traditional insiders, and their sneakers are not easy to sell.” Austin paused and continued: “Zhang Luo’s playing style is biased towards the outside, I passed with the Knicks, Zhang Luo will play the position of shooting guard in the new season, of course, it is not ruled out that he will play point guard at some times, and his positioning is a dual-energy guard!” ”

“You also know that the defender’s sneakers will be easier to sell, and it is foreseeable that Zhang Luo’s sneakers will be a hot selling style as soon as they are listed.”

Austin’s words made the corners of Zhang Luo and Tom’s mouths twitch.

Tom’s heart rushed: “??? , Double Guard, Austin, I Falke your mother! ”

Zhang Luo also wanted to laugh, but held back.

“I think the amount can be mentioned to $13 million, the period is shortened to two years, and then the cash contract is changed to a signed shoe contract.”

“I think so, after two years, you have the right of priority to renew, if one piece of Luoshui falls, your loss is a two-year contract, it won’t be too big, right?”

The corners of Tom’s mouth twitched again, feelings do you Austin or think about us?

“As for the signature shoes, Zhang will be in the All-Star starting lineup in his first season, you shouldn’t deny this, right?”

Tom nodded, as long as Zhang Luo is not as good as Yi Jianlian, the all-star starter is appropriate, and they are also optimistic that Zhang Luo can enter the all-star.

“Is it too much for an All-Star starter to get a signed shoe contract? Is it excessive? Austin said, a little excited.

“It’s really not excessive,” Tom muttered…

………………

Austin’s momentum in the negotiations almost crushed Tom….

Of course, this is also related to Zhang Luo’s scarce resources, Tom often has to look at Zhang Luo’s face to speak, in case Zhang Luo is unhappy, there is no need to talk.

In the end, after Tom asked his superiors, he soon reached a final contract with Zhang Luo.

Zhang Luo signed a two-year signed shoe contract with Adidas for 26 million, of which 2 million was with various incentive clauses.

As long as Zhang Luo leads the team to the playoffs, is selected as an All-Star starter, and averages more than 15+5+5 per game this season, these two million can be obtained.