NBA: I took over Yao Ming's body

After Bill Duffy and Yao Ming confirmed their partnership, the first thing he did was to meet with the Reebok team again.

Judging from the current performance, only Reebok has shown enough sincerity and made a respectful offer.

As for Nike and Adidas, it seems that they are just making fun of others and there is no sincerity at all!

"I’m very happy that you made this choice. I think Yao Ming will not let you down with this decision!"

"I am willing to sign a bet agreement on behalf of Yao Ming. If the sales volume of the sneakers in the first year can reach the top ten in the league, we hope that the contract can become 100 million for 7 years. If not, we will not take a penny from this contract!"

Yao Ming, who was standing aside, was shocked when he heard Bill's offer.

To be honest, such a bet agreement is really too risky.

You know, even if he performs well enough, there are many players with greater influence than him in terms of the current competitiveness of the league.

He may be able to guarantee that after Reebok signs with him again, the brand influence will be further improved!

But he can't guarantee that the Reebok basketball shoes endorsed by him will be among the top ten best-selling shoes in the league!

Centers don't sell shoes. Although Yao Ming is unwilling to believe it, judging from the current development, this is indeed the survival status of centers in the league today. Even as strong as the postman Malone, he still doesn't have a decent sneaker endorsement contract. He pays for shoes out of his own pocket when playing games. The sneaker contract endorsed by Olajuwon also has a dismal final profit..

There is no way. A ten-year-old boy with a dream, let alone other things, just in terms of height, he must want to become a player like Jordan, Kobe or LeBron who can be easily reached!

And the audience for height and weight like O'Neal and Yao Ming is still too small!

However, looking at the confidence shown by Bill Duffy, Yao Ming did not say much and chose to support such a decision.

It can be seen that the reason for the existence of this agreement is more for Bill to make Nike and Adidas regret!

Prove to them how terrible Yao Ming's ability to bring goods is, who was humiliated by them in every way!

For such a proposal, Kevin, the general manager of Reebok's Eastern Region, was very excited.

In the environment at that time, Reebok was also one of the top brands in the league, and it was not much worse than Nike and Adidas.

It also has top superstars like Allen Iverson.

But what makes people frustrated is that the market for Reebok's basketball shoes has not been very optimistic, and the revenue cannot be compared with Nike.

They made a great determination to choose Yao Ming this time.

They want to take a gamble and bet on Yao Ming's potential!

Judging from the current performance, no matter whether this choice is right or wrong, the attitude of Yao Ming and his team makes Carmen very pleased. He immediately accepted such a bet agreement.

If such benefits can really be achieved, Reebok is very willing to pay more.

However, Bill is not impulsive. This bet agreement must have many additional conditions.

The reason why Reebok basketball shoes are not in the market is largely because its design is too conservative. It is mainly retro, and there is no big innovation.

You must know that with the development of basketball nowadays, basketball shoes have become one of the indispensable equipment on the court.

The use of shoes in professional leagues is still relatively small, and most of the sales of shoes still need to be obtained from the vast number of basic fans.

Therefore, it is necessary to be practical, cater to the market, and design basketball shoes that are both beautiful and practical. Coupled with Dayao's influence in the Eastern market and the trend of dominating the West, the performance of basketball shoes can be improved.

Bill never fights unprepared battles. He has always been player-oriented. Since he dared to propose such an extremely risky bet agreement, it proves that he has made all preparations.

At least, he will not let his employer lose money!

In other words, in his view, this 100 million is already in Dayao's pocket.

As for how much additional profit share can be obtained in the end, it is unknown...

In the following period of time, Reebok and Dayao's team have communicated many times in order to make this cooperation seamless.

For both parties, they hope to complete this bet agreement, so they are also working hard on all the details.

As a time traveler, Dayao must have a clearer understanding of the future development.

In the current situation, Reebok does have the capital to compete with Nike, but in 2006, it was acquired by Adidas.

Now Dayao has signed a 7-year endorsement contract. After this endorsement is completed, Reebok may have already been a brand under Adidas.

Moreover, from Adidas's positioning of Reebok, they are more inclined to build Reebok into a fitness brand rather than a leader in the basketball field!

This may be a big hidden danger.

After all, Dayao has no good feelings towards Adidas. 2 years and 1 million US dollars, their faces are completely the same as Nike!

However, since the day Dayao took over the body, the course of history has changed, and many incredible things have happened.

Whether the acquisition of Reebok and Adidas can really be repeated is probably unknown.

The reason why Reebok agreed to the acquisition was mostly to combine with Adidas and continue to compete with Nike, which has already dominated the market!

But if Yao Ming can really bring a huge basketball market and huge economic benefits to Reebok, perhaps, the scene of history will not repeat itself!

Thinking of this, Yao Ming finally dispelled his worries!

He may still have some doubts about others, but he is confident that he can achieve such an achievement!

The gambling agreement was also leaked by Bill Duffy intentionally or unintentionally, and the news quickly spread to the Nike team.

This surprised the Nike team, and they held an emergency press conference to redefine Yao Ming's market value!

"I think we really made a stupid decision. Losing Yao Ming is equivalent to losing the entire Chinese market."

"Apart from other things, with Yao Ming's influence on Chinese basketball, he is definitely worth a higher contract, even one that exceeds Reebok's endorsement contract!"

Mark Parker looked at the re-evaluated Yao Ming's market influence with regret. He didn't expect that they, who were always known for their sharpness and accuracy, had made a mistake in Yao Ming for the first time!

"We must fight for Yao Ming again, at all costs!"

This was the final result of the discussion of the Nike team. Before Yao Ming officially reached a cooperation agreement with Reebok, they decided to make another move!