NBA: I took over Yao Ming's body

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Tải ảnh: 0.124s Scan: 0.050sThe development of any era will produce heroes of this era, and similarly, there will be people who make people sigh.

The most regrettable thing may be Malone and Stockton. The combination of the two is definitely one of the best in the history of the entire league.

But unfortunately, the two faced the most famous guy in the entire league, Michael Jordan, who is known as the God of Basketball!

And now, the grudge between Alan Houston and Reggie Miller is also unclear.

Alan's ability is outstanding in the entire league.

Even the combination between him and Patrick Ewing once made the entire league tremble.

But unfortunately, Miller is like the nemesis of the two, blocking them again and again, leaving them with nothing but sighing, and the final dream is out of reach!

Unexpectedly, now both of them are in their twilight years, but the final results are still different.

Miller defeated Alan again, in the way he was most familiar with!

"I will take back everything I lost in the playoffs!"

This was an interview with Alan Houston after the game. It was a short sentence, but it represented too much meaning!

There is no first in literature, and no second in martial arts.

At this moment, standing on the court, there will definitely be wins and losses!

This is an extremely cruel reality, but it is also an inspiring driving force.

I believe that as long as we continue to develop with all our strength, the game will definitely have more possibilities.

After the game, Yao Ming was called by David Stern.

To be honest, Yao Ming was a little shocked by David Stern's sudden call.

For a moment, I didn't know what medicine he was selling in this gourd.

He came to the office of the league president with Bill Duffy. David Stern, wearing glasses, was waiting for his arrival with a smile on his face.

After a simple greeting, Stern stated the purpose of his call to Yao Ming this time.

"Yao, congratulations! I didn’t expect you to adapt to the NBA rhythm so quickly. It seems that you were really born for the sport of basketball!"

"David, you are too polite. I can come here only because of the strong support of the league. Besides, I can't adapt to the NBA before I win the championship."

David smiled and didn't dwell on this issue anymore.

"Yao, the reason I asked you to come here this time is to ask you to shoot a set of promotional posters and videos for this All-Star Game!"

Promotional posters and videos?

Dayao and Bill Duffy looked at each other and were still shocked by Stern's words.

It is normal to shoot promotional posters and videos for the All-Star Game. However

, at this point in time, there is still nearly a month before the All-Star Game, and the voting for the All-Star Game has not yet ended. Recording videos and shooting posters now is a bit...

As if seeing the doubts of Dayao and Bill Duffy, David Stern continued to speak.

"Yao, I came to you this time because I hope you can become the promotional ambassador of this All-Star Game. We hope that the influence of the All-Star Game can be further enhanced throughout the world!"

"You are a Chinese athlete, and you can also be called an international player. This will allow us to attract many audiences outside the United States. In addition, the development of the league will definitely become bigger and bigger, and we will continue to accept and introduce more advanced management concepts and operation plans."

"The title of"star effect" is not limited to the entertainment industry. The development of sports also depends on audiences and fans. So, this time, I hope to make this All-Star Game a star-studded game, and you are our selected international publicity ambassador!"

David Stern's eyes always stayed on Yao Ming. His eyes were sincere, mixed with some affirmation and expectations for this plan.

He was confident about this plan.

The NBA All-Star Game began in 1951. It was the idea of Haskell Cohen, the head of the public relations department of the NBA at the time.

Initially, Cohen just wanted to imitate the All-Star Game of the National Professional Baseball League.

The baseball All-Star Game is scheduled to be held in the middle of each season, so the NBA All-Star Game also followed this habit.

As the All-Star Game continued to develop, people found that fans recognized the All-Star Game very much, and everyone’s attendance and attention also increased year by year.

With Jordan jumping from the free throw line to the basket in 198 and winning the title of"Flying Man", the influence of the All-Star Game has spread all over the world!

But David Stern does not seem to be satisfied with such results.

He knows that the influence of the All-Star Game cannot be further expanded. The global There are still too many fans who haven't paid attention to this event.

Moreover, the All-Star Game is undoubtedly the best opportunity to promote the NBA. It has the world's top athletes, the world's most spectacular basketball performances, and the world's most intense basketball confrontations!

In today's underdeveloped global network, the fastest means of publicity is the star effect. Only by quickly attracting everyone's attention through a game can they be willing to learn more about the NBA.

David Stern has been preparing for this plan for a long time. It can even be said that he wanted to create the most influential All-Star Game before Yao Ming joined the league.

Because this year is Jordan's retirement game, and with the battle between Jordan and Kobe in the All-Star Game last year, this year's The All-Star Game has already added a lot of heat.

And if he can infinitely magnify the fact that Jordan is retiring, it will undoubtedly attract more viewers to pay attention to this game.

It can also maximize Jordan's global influence.

At the beginning, he planned to let Michael Jordan be the only publicity ambassador for this All-Star Game, hoping to use his influence to create an unprecedented All-Star event.

But with the emergence of Yao Ming, Stern's inner thoughts changed. He decided to divide the publicity ambassadors into two, to be shared by Michael Jordan and Yao Ming.

However, there will still be some differences in the division of labor between the two.

Yao Ming will focus more on the international level. After all, his identity as an international player can be more conducive to attracting international fans.

And Jordan , is mainly responsible for the publicity in the United States.

His role is more to increase the commercial interests of the United States and maximize the commercial interests of the All-Stars. After all, Jordan's current commercial value is absolutely unmatched.

Now, Stern has decided to deal with Dayao.

Because in this, he also has some selfish motives.

He hopes to increase Dayao's exposure and increase his influence among fans.

Now, his personal ability has definitely reached the top of the entire league.

But to be honest, he still has too few honors, and he has not been in the league for a long time, and the fans don't know him well enough. If he can increase his exposure more, it can also be regarded as a way to add strength to Dayao in a side way!

When David Stern put his ideas out, Dayao fell silent.

This is undoubtedly a rare opportunity to show his face. The league can give him such an important task, which is undoubtedly a recognition of him.

Moreover, once he becomes the image ambassador of the All-Star Game, it means that his identity will also change to a certain extent.

Even if he is a rookie, he is already a unique rookie, and the tests and pressures he faces will also increase!

Although he has never been afraid of these external factors, it is obvious that this challenge is not easy. As

Yao Ming's agent, Bill Duffy smelled a business opportunity that was different from the past.

The All-Star Game is definitely a rare publicity opportunity. No matter what kind of project is developed, it can get the greatest exposure here.

Thinking of this, he looked at Stern with a smile on his face,"Mr. David, I want to say a few words to Yao, is it convenient?"

David Stern:-D nodded,"I'm going to the bathroom first, you two can chat slowly!"

After Stern left, Bill Duffy slowly closed the door.

"Yao, I think this is feasible, but I think you can strive for more benefits before you agree to it!"

Dayao didn't say anything. He knew that Bill Duffy must have a follow-up.

""That's right. I think this is a great opportunity for publicity. I think we can build a brand ourselves and launch it in one fell swoop during the All-Stars. Maybe we can create a brand new business empire!"

Bill Duffy's words made Yao Ming's pupils dilate subconsciously.

Although he has been involved in many projects now, and judging from the development of the future, these are all sure-win businesses.

But he can consider creating a brand himself.���, to gain more chips for his future development.

Basketball player is only a part of Dayao's career development. He hopes to build a complete business empire.

Any investment now may affect the subsequent development.

At this moment, creating value in the current way may indeed have unexpected results.

I believe that in a few years, he may become the owner of a team.

"I think this is a very good suggestion. We can give it a try. However, as for which aspect of brand building to consider, I think we still need to think carefully. I will strive for an advertising spot first. Now there is still some distance to the All-Star Game. I think everything is still in time!"

Yao Ming's answer made Bill Duffy nod with satisfaction.

It is so simple to cooperate with smart people!

At this time, Stern knocked on the door and returned to the room.

"Yao, I don't know how you think about it. I think it should be an honor for you. I'm afraid no one in the league will refuse this request!"

Da Yao smiled.

"Yes, Mr. David, I am willing to become the international ambassador of the All-Star Game and use my influence to attract more audiences. However, I have an unwelcome request, and I hope you can agree to it."

"Of course, you can choose to refuse, but in this matter, I also have the right to make my own choice!"

A threat?

Stern narrowed his eyes slightly, and there was a different smell in the air!

Yao Ming sat on the sofa. Obviously, this was a threat!

A threat without choice!

"Tell me about it!"

Stern also sat down and said

"I hope that in the All-Star game, they can reserve the most central advertising space for me!"

Yao Ming's words made Stern slightly stunned. He slowly withdrew his hand that was about to pour water.

After hesitating for a long time, he spoke again,"Yao, this matter may be a little difficult to handle!"

"I will pay the amount that the advertising space deserves. I believe that with your status, you have the right to decide on this position!"

"Moreover, I think you should know what kind of benefits this global influence can bring to the alliance!"

Stern was silent.

After a long time, he poured a glass of water into the cup and took a sip.

"I will seriously consider it, but I can't make the decision on this matter alone. I will give you an answer in a few days!"

David Stern's answer was exactly what Dayao had imagined. He then nodded and chose to leave.

Although Stern did not give a clear answer, it is certain that this matter has been settled.

Next, it is time to restart Team Yao and see what kind of brand will be most effective.

After careful consideration, Dayao decided to create a new sports brand.

Moreover, this time, Dayao did not intend to borrow his fame or his identity.

He decided to create a new brand with LM as the logo. This time, he hoped to leave everything to Team Yao and do it in their personal name.

And he can just be a behind-the-scenes boss with peace of mind!

After all, he now has an endorsement. As the saying goes, a gentleman loves money and gets it in a proper way!

No matter when, learning to be a talent first is the top priority!