NBA: In what era, still playing traditional basketball

Portland, United States.

Nike corporate headquarters building.

"Head, Bill Duffy responded, yes's request is to benchmark Michael's endorsement contract!"

"And as far as I know, Adidas is also in contact with them, I don't know what kind of offer they will make."

Phil Knight, Nike's general manager, leaned back in his office's wide boss chair.

While listening to the report of his subordinates.

While lighting the cigar, he took a hard sip and swallowed a cloud of mist.

At the moment, he was very embarrassed.

Yes's recent performance is as if he is riding a rocket.

Every time Nike passes, Nike's side needs to reassess its business value.

Especially yesterday, after winning Rookie of the Month and Player of the Month.

Phil Knight knew he couldn't wait any longer.

At present, the last competitors are only Nike and Adi.

Other sneaker brands were frightened by the high price and withdrew from the competition.

Only the two giants have enough financial resources to meet Yees's requirements for money.

What really bothered him was that Yees wanted to get a contract that matched Michael Jordan's contract.

The potential and strength shown by the pressure, coupled with the huge Dragon Kingdom market behind him.

Phil Knight felt that this request was not excessive.

Nike is never afraid to throw a lot of money!

What really gave him a headache was the amount of the contract!

You know, Jordan has not had a fixed endorsement fee since 90.

All his endorsements come entirely from the AJ series of sneaker dividends.

This dividend reached an all-time high of $30 million a year after Jordan's comeback last year!

If you really want to benchmark Jordan, how much should Nike give?

Is it 30 million to start?

"Head, I think Yes is definitely worth 30 million a year, and with his performance, he has a good chance of becoming the biggest contender for MVP this year."

"And the Dragon Kingdom market behind him has been laid out for many years, and with their economic development, the next few years will be an explosive period."

"Yes is a unique existence and cannot be referenced with existing NBA stars."

Phil Knight listened to the assistant and nodded.

In addition to its strength, Ye Si's special feature is the Dragon Kingdom market.

This makes it difficult to assess how much his business value really is.

30 million is indeed a huge amount of money, and it is also a big bet for Nike.

But Nike is not unable to gamble.

It's a big deal, just a shorter contract period.

"You go to Bill Duffy and say that we are willing to sign Yes for 150 million US dollars for 5 years, but after the contract ends, we must have the right to renew the contract at the same price first."

"At the same time, Yes's status in Nike will be comparable to Michael Dan, and when Michael retires, we can tilt all our publicity resources towards him!"

"In addition, urge Yes to sign the contract as soon as possible, don't give Adidas a chance to open a bigger contract!"

In the end, Phil Knight chose a compromise.

$30 million a year?

Here you go!

But the contract can only be given for five years!

If Yes can prove that he can stay at the top for a long time in the future.

Then Nike will offer a truly long-term contract.

Even a lifetime contract like Jordan.

If Yes is only short-lived, or the future declines due to injury.

Then at least they won't lose much.

............

Boston, United States.

Inside Yes's apartment.

Bill Duffy hung up the phone with a happy face: "Ye, Reebok and Converse have withdrawn from the competition. "

"They can't afford a contract of more than $20 million a year."

"But Reebok seems to have decided to sign Ben Wallace, hoping to get opportunities to cooperate in other areas in the future."

Yes, after Reebok knew that he could not renew his contract.

It was decided to take a back seat and sign Yes's teammate.

Among them, Big Ben, who has the best relationship with him, has become the preferred candidate.

Since there is no opportunity to work directly with Yes, then use the relationship of teammates in the future.

A little more exposure is also a good choice.

After all, today's Celtics are definitely the number one traffic team in the NBA.

The number of live broadcast viewers of each game has ranked first in the NBA.

In addition, the Dragon Kingdom side also began to broadcast Celtic matches live.

This made Reebok realize that signing Ben Wallace also had huge benefits.

"Oh? It seems that Reebok is quite discerning. "

"How much money did they give?" Yes smiled, thinking it was quite interesting.

Before that, I thought about investing big and making a profit.

As a result, he didn't think that he himself first attracted the signing of a sneaker brand.

Just like the future Dayao brought huge exposure to his teammates, so that everyone can sign a small endorsement contract.

Today's influence has also begun to spread, and Big Ben, who has the best relationship, has become the first person to eat crabs.

"I heard that it is 1.5 million a year, which is very good for a lost draft!"

Bill Duffy sat down next to Yees and said with patience in his heart: "This is not the point, the point is that you know how big a contract Nike has offered you!" "

"150 million signed for 5 years, an average of 30 million a year!"

"This is definitely the largest endorsement contract in the history of sneakers, there is no one!"

When Bill Duffy heard Nike's offer, he was completely stunned.

In the 90s, when the general endorsement contract was still millions, Nike gave a rookie 150 million contract, an average of 30 million per year, an absolute sky-high price.

Even 20 years later, in the era of inflation, Nike has never offered any player a 30 million a year such a contract!

Perhaps only James' $1 billion lifetime contract can match.

"30 million a year, kind of interesting." Ye Si smiled and shook his head, also a little surprised.

To be honest, he proposed to benchmark Jordan, and the main thing is to get the same dividends and shares of sneakers as Jordan.

Unexpectedly, Nike misunderstood and directly gave the same endorsement price as Jordan's dividend.

If only from the perspective of money, this contract is more generous than Jordan's dividend contract.

Sneaker dividends, after all, are volatile.

No one knows if the market will change in two years.

And these 30 million are real 30 million.

Although Yes knows what kind of behemoth AJ will develop into in the future.

Jordan's lifetime dividends have allowed him to get hundreds of millions of dollars every year after retiring.

But now Nike doesn't know that.

So being able to open 30 million a year is indeed full of sincerity.

"Ye, Nike means that I hope to sign a contract as soon as possible."

"They don't want to wait any longer."

"Now only Adidas has not given the final offer, shall we continue to wait?"

Obviously, for Bill Duffy, it is hoped that Yes will sign with Nike.

After all, the money in hand is the real money.

Maybe Adi, like Reebok, felt that the price was too high and gave up the offer?

After all, although it is the two giants of the sneaker market, Nike's financial situation in recent years is obviously better.

If you give more money than anyone, it is almost impossible for other companies to compare.

Yes is also seriously considering this suggestion.

He never thought that Nike could really give a price of 30 million a year.

Although he would prefer to get the same sneaker dividend contract as Jordan.

After all, it means a steady stream of money in the future.

But Nike does give too much.

And yes thinks, with the future knowledge he has.

Getting the money in hand first doesn't seem like a bad choice.

With money, you can carry out your own investment plan, and you may not earn less than a dividend contract.

Just then, Bill Duffy received a call: "Mr. Caspar Rorsted? "

"What, you're already in Boston and want to meet with Yees?"

Bill Duffy glanced at Yes beside him in shock, and after seeing him nodding, he said: "Okay, I'll send you the address, and we'll wait for you at Yes's residence!" "

After hanging up the phone, Bill Duffy jumped up from the sofa and said excitedly: "Ye, Mr. Caspar Rorsted, the general manager of Adidas, has arrived in Boston!" "

"They said they wanted to talk to you personally about the endorsement contract!"

"Listening to them, it seems that they hope to set up a new brand with you!"

A brand new brand?

Hearing this, Yes became interested.

Isn't that what he is aiming for?

Apparently Adidas understood his meaning more accurately.

And the general manager of the company was sent to come in person.

If nothing else, at least at this point, it seems more sincere than Nike!

"OK, then let's wait a bit."

"Look at what surprises Adidas will bring us."

For Yes, the contract on Nike's side is a minimum guarantee choice.

Next, it's up to Adidas to make a move.

After all, the general manager came in person, so you can't thunder or rain.

Yes was ready to see if what they called a new brand plan was what he wanted.

Half an hour later. (Read violent novels, just go to Feilu Fiction Network!) ）

Adidas general manager Caspar Rorsted, who got the address, came to Yes's residence with his assistant.

Such a rapid speed made people wonder if he had been waiting downstairs for a long time.

As soon as Casper Rorsted entered the house, he first hugged Bill Duffy warmly.

He raised his right hand and shook Ye Si again, "Ye, thank you very much for taking the time to give me an interview." "

"I know you don't like nonsense, then let's get straight to the point!"

Caspar Rorsted gestured to the assistant to take out the contract that had been prepared for a long time: "We hope to sign with you in the form of endorsement + work." "

"The first is the endorsement fee, which is a total of 100 million US dollars, and we can pay half of the amount upfront, and the remaining half will be paid over 5 years."

"Second, we will set you up a brand new sneaker brand, similar to Nike's AJ series!"

"And you'll be like Michael Jordan and get the brand's lifetime dividends!"

"We have named our new sneaker brand YS Series!"

While speaking, Caspar Rorsted also opened the bulky laptop in his hand.

I saw that on the computer, a huge LOGO was located in the center of the screen.

It is a pattern formed by artistic processing of the three letters YES.

The new brand directly uses the initials of the Yes name.

And combined with the nickname YES to form together.

I have to say, quite bold and creative.

"Ye, if we compare with money, we really can't compare to Nike!"

"However, we are willing to invest huge resources in this new brand!"

"Nike with the AJ series, they definitely can't do this!"

"'.I am confident that this new brand will be operated as a cash cow no less than the AJ series!'"

Listening to Caspar Rorsted's introduction, Yes nodded, very satisfied.

It can be seen that this contract Adidas has been prepared for a long time.

By no means did I come up with a pat on the head.

As one of the two giants of sneakers, Adidas has been losing ground in the basketball shoe market in recent years.

They do need a big gamble to redeem their disadvantage.

A brand that benchmarks AJ is undoubtedly the right thing to do.

What's more, the contract also has a guarantee clause, $100 million in endorsement fees.

That is to say, even if the new brand sneakers do not sell well.

Yes can also get a lot of money.

Even Adidas took into account Yes's recent tight hands.

Willing to pay half of the endorsement fee directly upfront.

Truly take care of the customer in every detail.

Yes couldn't even find a reason to refuse the contract!

Give Bill Duffy the contract and let him take a closer look at the terms.

Yes asked: "How long will it take for the establishment of a new company and the design of sneakers to be released!" "

"I don't want to wait too long!"

Caspar Rorsted crossed his hands and smiled confidently: "Ye, don't worry, our preliminary work is all ready, just waiting for you to sign!" "

"I am confident that after the All-Star, the mass production of sneakers will be completed and officially released!"

"OK, last question!"

Ye Si stretched out a finger and said, "My fifty million dollars, when will it be given to me!" "

"Right away, of course!" When Caspar Rorsted heard this, he jumped up on the sofa excitedly.

It's done!

The effort was not in vain.

Finally succeeded in cutting Huyes from Nike!

Caspar Rorsted has absolute confidence in Yes.

The new brand will definitely sell well in the sneaker market.

No, it's not just sneakers.

Various sports equipment will be released in the future!

Turn the sports brand market upside down!

Next, both parties found a trusted lawyer.

After confirming that there were no problems with the contract formulation, the signing was officially completed.

And Yees also received a $50 million endorsement fee in advance from Adidas later that day.

After deducting various taxes, (Qian Zhao Zhao) looked at the more than 30 million in the bank, and Ye Si felt that his wallet was bulging for the first time.

It's that the taxes in the United States are really high.

Paying taxes alone is nearly half.

But it doesn't matter, after having the first pot of gold, your own investment plan can also start to start.

And looking at the apartment he is currently living in, Yes also feels a little too small.

It's time to buy a new house.

............

The next day.

The news that Yes signed with Adidas was broken by major media.

The details of the contract were frantically discussed.

Not to mention the sky-high endorsement fee of $100 million, it has already set an endorsement record for NBA stars!

It became the first 100 million yuan contract in the history of basketball shoes!

The news that Yes and Adi have collaborated to set up a new brand has attracted the attention of many people.

"The high bet from Adidas is not only a contract of 100 million yuan, but also learning the AJ series to create a new brand!?"

"Having heard that Yes rejected Nike's offer of 150 million, it is clear that the plan to benchmark AJ attracted him!"

"Unexpectedly, this rookie entered the league in just one month and received the same treatment as Michael Jordan!"

"No, I even think this is more generous than Michael's contract, when Michael signed Nike, there was no guarantee of $100 million!"

In the eyes of the media, Adi's signing of Yes's contract is a bit too rich.

There are both endorsement fees and dividends for new brands.

If the sales of the new brand are not as expected, the resulting loss, even Adi can't stand it.

Although there is a huge Dragon Kingdom market behind Yesi, the future commercial value is limitless.

But Adi's gamble still took huge risks.

Nike's AJ series is a success story.

But it doesn't mean that your new brand can also be successful!

Michael Jordan has only one!

Yes did show the potential to be the first man in this league.

But now it can match the business value of Jordan.

Isn't it a joke?

............

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