NBA: Miller moment at the start

Many fans watching the game will be curious about the bottle. What is so magical that a simple spray can allow athletes to play again?

Some people may suspect that the bottle contains some kind of medicine that can relieve symptoms.

Actually, it is not.

The bottle is not filled with medicine, but liquid nitrogen gas. The spray can instantly reduce the temperature of a certain part of the body to a very low temperature.

The lowered temperature will naturally relieve the injured muscle part of the body, and the pain of the athletes will be greatly reduced.

The principle of the liquid nitrogen freezing chamber is similar.

After strenuous exercise, athletes enter the super low temperature freezing chamber, which can relieve physical fatigue, maintain muscle strength, and eliminate many inflammations in the body.

Even due to the low temperature environment, it can also make the virus stay away from the athlete's body.

The liquid nitrogen chamber has a good therapeutic effect, and the cost is also super scary.

The price of the liquid nitrogen freezing chamber itself is as high as millions of US dollars. Each time it is used, the raw materials and personnel costs required reach tens of thousands of US dollars.

For NBA players, the annual cost is about 2.5 million US dollars.

Players in the league with an annual salary of 20 million US dollars receive just over 10 million US dollars. There is no way they can spend 2.5 million US dollars a year to maintain the equipment.

Only superstars like James, men with an annual income of 100 million on and off the court, have their own liquid nitrogen freezing chambers.

Wang Ba wanted to buy one a long time ago, but found that he was not worthy of it and could only make do with ice water.

"You look tired, take a bath quickly."

"What about you?"

"I didn't exert my strength tonight, you can use it."

Except for his somewhat poisonous playing style, the other aspects of Lao Zhan are very good, and Wang Ba was not polite.

It's fun to get something for free, and it's fun to get something for free all the time.

He stepped into the liquid nitrogen freezing chamber, and the numbers on the temperature display kept decreasing, and he felt a cool air entering his body.

The liquid nitrogen freezing chamber can reach a temperature of more than 100 degrees below zero, but it will not directly contact the skin, let alone harm the body.

In just two minutes, Wang Ba felt comfortable all over, as if he had not played the game.

"We must make money as soon as possible! Buy a liquid nitrogen freezing chamber."

The sneaker contract is about to be signed, but that contract cannot bring him direct benefits. Most of it is shares, and two more contracts must be signed.

...

In a luxury hotel in Los Angeles,

Wu Wanwan, director of the marketing department of Xia Wei Mobile Phones, sat on the sofa, staring at the Lakers and Suns game that had ended on TV.

Her assistant walked in with a contract in her hand:

"Director, the contract has been modified according to your requirements."

"Put it on the table."

"Director, do we really want to sign Wang Ba?"

Wu Wanwan took a sip of tea, then rubbed her aching brow. ,

"The North American market has been severely suppressed, and many media are unwilling to cooperate with us. As the most critical step for Xiawei Mobile to layout the overseas market, North America needs to open up as soon as possible, and we must find a heavyweight and well-known product spokesperson."

The assistant still couldn't understand:

"If we want to open up the North American market, wouldn't it be better for us to ask North American stars or players to be spokespersons? With an endorsement fee of 15 million US dollars, we can sign a very important player or star in North America."

Wu Wanwan shook her head and said faintly:

"You just arrived at the marketing department and don't know how difficult the North American market is. In the whole of North America, there are no stars and stars willing to endorse Huawei. Wang Ba himself is Chinese. He broke the prejudice of Europe and the United States on the court and won the recognition of fans. But, he is the most suitable candidate at present... From my personal point of view, I also admire his personality. "

The assistant smiled bitterly:

"He is indeed very individual. He has offended many capitals in North America, and his reputation in China does not seem to be very good."

Wu Wanwan shook her head:

"He refused Nike and refused to endorse the Xiaorizi brand. This is the capital behind them slandering Wang Ba. He did nothing wrong in these two things. On the contrary, it can be seen that he has a strong sense of national pride. For Xia Wei, cooperating with him is the best choice..."

The first step for Xia Wei's mobile phone to open up the North American market is to open up the Chinese market first. Wang Ba is the most qualified.

In addition, Wang Ba is very popular now, with many European and American fans. He will get more honors and attention next year, and he can smoothly open up his popularity.

Of course,

It is all based on the premise that Wang Ba can play and maintain the highlight and can play out.

"Does the director believe that he can maintain the highlight? You know, it is difficult for domestic players to maintain a long-term competitive state. Dayao and Yi are the best examples. "

"I think he can play out. He has that"People who have a spirit of not admitting defeat will succeed."

"What if something unexpected happens? For example, injuries."

Wu Wanwan said with a smile:

"Risks and benefits are proportional. It is better for us to give money to Wang Ba than to those useless young talents. They are nothing but scooping up the ball and doing statistics. Even such people can be given tens of millions of endorsement fees. Giving Wang Ba 15 million US dollars is really not much."

The assistant nodded, indicating that he had learned something.

"Go to the Lakers training center before 6 o'clock tomorrow morning. I want to see if Wang Ba is really as reported by the media. "

Wu Wanwan didn't say that she had no choice but to choose Wangba. There was no better choice. She didn't say it because she didn't want the team to be discouraged.

...

Cupertino City,

Apple headquarters,

The marketing department is also holding a meeting to discuss whether to sign Wangba as the spokesperson for Apple mobile phones.

The vice president of the marketing department, Bob, said:

"We have received reliable information that Xia Wei will sign Wangba as the spokesperson. This will help them open up the North American market. Everyone should know what the North American market means to us. Now the marketing department intends to sign Wangba. Everyone should share their opinions. "

Someone objected:

"The company's philosophy is not to invite spokespersons."

"Inviting spokespersons conflicts with the company's values ​​and corporate culture. I object."

"The company's profits are not limited to the mobile phone business. There is no need. ”

Anyone who follows Apple knows that,

Apple’s ads usually feature ordinary people rather than celebrities or big-name athletes, and it is said that this helps convey the brand’s message and value.

In addition,

Apple’s CEOs, such as Jobs and Cook, are actually symbols and spokespeople for the brand.

Their approach is to speak for themselves, and to establish Apple’s brand image among the public with their personal charm and leadership.

Based on such values ​​and corporate culture, Apple does not have a spokesperson, but the situation has changed now.

“I am in favor of signing a spokesperson.”

“The current environment is different from previous years. Apple’s mobile phones account for 50% of its profits, which is an important source of profit for the company. The Chinese market accounts for 24% of its profits, which is an irreplaceable market. In recent years, the market share has been decreasing, and it is time to make some changes.”

“Xia Wei’s capture of the North American market is very dangerous for us. ”

Apple’s market share in China is decreasing. It can only hurt its bones and will not shake the company’s foundation. Attacking the North American market is just stealing the market. If it succeeds, Apple’s decline is not impossible.

Apple needs to continue to innovate and respond to challenges from competitors to maintain its competitive advantage in the global technology industry.

Innovation requires money. If there is no good profit to maintain research and development, it may eventually collapse.

It’s a pity that everyone’s ideas collided seriously and could not unify their thoughts. After all, Apple’s decades of business philosophy and values ​​are there.

Forcing a spokesperson to sign a contract may be counterproductive.