Chapter 124: Doing something that Yao Ming didn’t dare to do!

11:03 p.m. U.S. time.

It was also 11:30 p.m. on the second day of imperial capital time.

ANTA Sports jointly released a blockbuster news with Pain News, Tiger Pounce News, Headline News, ESPN Chinese Network, NBA News Network, and Sina News:

“Grizzly Bear star and Chinese basketball player Jiang Lin, signed a contract with ANTA Sports for 150 million in 5 years and became the brand spokesperson of ANTA! 》

Concise and concise, but sparking terrifying waves!

5.5 billion in 5 years??

This directly caused a sensation in the entire sneaker market, the highest sneaker contract in history!

Jiang Lin became a billionaire? Even directly become the property leader among the 0-year-old young people in Huaxia!

EPSN: “Huaxia brand ANTA signed Jiang Lin at a sky-high price, the most expensive rookie sneaker contract in history!” 》

This directly allows Anta to enter the field of vision of the majority of fans, they don’t know what well-known shoes Anta has, why is it so rich?

It turned out that ANTA’s concept and shoes are not bad, mainly because the price is close to the people and the sales are good.

Fans who like sneakers are scared, and reddit (American Basketball Forum) is crazy and hotly discussed:

“What’s going on? Jiang signed a contract with a Huaxia sports brand? I’m also going to buy his Nike signature shoes! ”

“Yes, sign Adi, always believe in Adidas, how wonderful the contract for Ross is!”

“Jiang Lin’s head is broken, sign such an unknown brand!”

“Brother, people are Huaxia people, there is nothing wrong with signing a local brand in Huaxia, and so much money, how exaggerated!!”

“$30 million a year, I vomited, other rookies at most 10 million a year.”

“I obeyed, Huaxia really has money!”

“But I don’t know the quality of sneakers, I’m a fanatical fan of Jiang Lin!”

“Trust Jiang Lin, his signature sneakers are definitely the top priority of the entire company!!”

“With so much money, Jiang Lin is only 20 years old!! I want to dedicate my life to him!!! “There are a couple of your fans in the forum who can’t help but shout.

Basketball anchor Rachel was surprised when she was live broadcast late at night: “Didn’t you say I don’t have a male ticket… I want to find ginger like this!! ”

Fan: “I cried… Do you need so much money to get Rachel! ”

Reddit officially gave a report on the largest sneaker sponsorship contract signed by a rookie in NBA history, in the summer of 2007, Durant signed a 7-year 60 million contract with Nike as a rookie, and James also entered the league after 7 years and $90 million super sneaker contract, but he had already signed with Nike at that time, which was a re-signing.

Iverson, the shortest yuan in NBA history, signed a 10-year, $50 million sneaker contract with Reebok after entering the league! It was the highest at that time, and the 13th pick Kobe Bryant also competed after Nike played, giving a 5-year contract of 45 million.

The highest contract for his rookie ball in the NBA is 5 years, $25 million Wall…

Jiang Lin: This year is directly worth five years…

All that can be said is…

Value!!

Very good value!!!!

Because Jiang Lin crushed him against Shangwall, there was no way to fight back, and he was only 20 years old, and five years later he was 25 years old, these 5 years are the golden period of Jiang Lin’s career, maybe he will play something shocking to the world!

Top sneaker brands such as Nike, Adidas, AJ, and Under Armour were shocked.

Smith was first angry after hearing the failure report from the general manager at the headquarters, and then stunned after seeing the specific details issued by Anta… This amount really far exceeded their expectations!

What that agent Yang Fei said when he asked for the price was true!!

At that time, Yang Fei said to Nike Adi that Huaxia is resolute, you are not the only choice, they don’t care, just think how much can be given at most? They have all given the most similar in history, what more?

I didn’t expect that the direct doubling of the Huaxia brand is the charm of Huaxia Supernova!! National sports icon!!

Smith has seen the details, in addition to the 5-year 150 million signed sneaker contract, there is also a 5% royalty share, Anta promises 10 million yuan per year for research and publicity costs, and a new generation of boots every year, five generations in five years, which is too exaggerated!

Only a superstar like Kobe James can do one.

Even if it is AJ Zhengdai, there are several generations of extremely large sales because the cost of research and development is too high!

For the first time, the Huaxia sports brand made him feel nervous!

“Neuropathy..!” Smith is a little crazy, he knows how big Jiang Lin’s potential and future are, but this condition, they never thought that even Yao Ming they could give up, let alone Jiang Lin, who had just played 15 games.

So when he held a meeting, he said that Anta definitely can’t make good shoes, just look at the joke when the time comes, garbage shoes will bring Jiang Lin’s reputation down, 5 years later he will sign Nike, the Chinese market is not so exaggerated!

However, the operation department told him that the stock price of Anta Implementation rose by 30%… This shows that most investors are optimistic about ANTA, and they are paying for Anta marketing, which is a bit powerful!

If this 30% can continue to fall, then the rhythm of directly earning back?

There are also fans among the stock fans, they pay for Anta to sign Jiang Lin!! Support domestic support for domestic products, this is a boom set off in Huaxia social media, who is not enthusiastic once, Jiang Lin this time to sign a domestic sneaker brand is too exciting, everyone believes in Anta, the stake is over!

This was something that neither Ding Shizhong nor Jiang Lin expected.

Like the atmosphere of Nike’s headquarters, other foreign brands were taken aback, Jordan was the most embarrassed, they originally wanted to give a commodity contract, and then look at the money paid by others, not to mention the quality of sneakers, this price, really can not refuse.

AJ headquarters: “Make a new AJ1 color scheme or replicate a wave of AJ1 New Year’s model.” ”

The sneaker leek harvester began harvesting again …

In this era, there are young people who support domestic products so much, and when everyone is not optimistic about the domestic sports brand of Huaxia, Jiang Lin chose Anta, which is an attitude in itself.

The response from the Huaxia fans was very good, and the Weibo fans were basically supportive.

“Support Jiang Lin, support Anta!”

“Anta is okay, the quality is good, much better than Xtep.”

“Yes, I have a pair of Anta basketball shoes, bought at random for 200 yuan, and can run rampant on the field court after wearing them for 3 years.”

“The king of cement has suddenly become high-end! Looking forward to Jiang Lin’s sneakers, I booked in advance! ”

“Me too! Buy, buy, buy! ”

“I don’t know how long it will take to develop it, pre-order in advance!”

“Come on ANTA!! Domestic brands must come on! ”

“In the future, Jiang Lin will wear Anta shoes and gallop around the NBA arena!! It’s exciting to think about! ”

“Domestic production is too powerful, this money is also powerful, the highest rookie sneaker price in history!”

“Yao Ming is Reebok, UAE is Nike, even many domestic players are signed by Nike, Jiang Lin is really awesome!”

“Brothers brush up the bull, what is it called to drive the country, this is called!”

“I obey, Jiang Lin he knows how much influence he has

At this time, Yao Ming liked the news on Weibo, and posted: “Congratulations to Jiang Lin, I hope Anta makes a good product and makes Jiang Lin like a tiger in the arena!” ”

Ding Shizhong personally replied: “I promise all the fans that I will definitely make the most suitable combat boots for Jiang Lin!” ”

Yao Ming was very happy when he thought of Nike’s face, and what he didn’t dare to do at that time, Jiang Lin did it! It really hit Nike in the face.

Yang Fei also replied with Jiang Lin’s account under Weibo: “Thank you big brother for your support, I will cheer!” ”

If you think about it, Yao Ming has indeed had a grudge with Nike for a long time! So he really felt this sentence.

IN 200, YAO MING ENTERED THE NBA AND COOPERATED WITH NIKE AT THE BEGINNING, BUT THE CONTRACT WAS VERY SHORT FOR ONLY ONE YEAR, AND THERE WAS STILL 03 JAMES TO SIGN, SO NIKE GAVE JAMES A $91 MILLION 7-YEAR CONTRACT, AND KOBE GOT $4500 FOR 5 YEARS.

But only gave Yao Ming 1.6 million US dollars for 4 years, and Yao Ming was also a champion, which caused many topics at the time.

Nike’s consideration is that although Yao Ming is a champion, Yao Ming’s data in the NBA for a year is not very good, and the center’s sneakers are not very good to sell, so this contract is tentative, Yao Ming’s team wants to be at least 1 million a year endorsement fee, but Nike said something like this: I think you are joking.

After the negotiations, Nike did not give Yao an expensive contract.

This makes Yao Ming himself very disgusted with Nike, what kind of big-tailed wolf!

At this time, Reebok came, they were very sincere, and provided Dayao with a 7-year contract of 5 million US dollars, and Nike added a 7-year 120 million contract after that, but it was too late, Yao Ming was no longer considering Nike’s contract, but it was too late, Yao Ming no longer considered Nike’s contract.

It was the largest contract at the time, with James’ contract plus two-thirds of Kobe.

So originally the first rookie contract in history should have been produced on Yao Ming, but Yao Ming was very backbone and did not sign.

Nike at this time for Yao Ming’s attention (good Zhao), even directly chased Jordan, more than James 30 million dollars in contract, Yao Ming directly refused, this is really atmospheric, Yao Ming broke with Nike, said a very backbone words: You can give me less money, but you must be honest with me, this is not a matter of money.

Then something happened that made Smith not so interested in signing Jiang Lin.

Because Yao Ming didn’t make Nike regret it… That’s embarrassing.

Reebok does not seem to make good use of the Celestial Empire market behind Yao Ming, sneaker sales and advertising promotion, and now many fans do not know that Yao Ming signed Reebok.

From this incident, everyone knows that the Huaxia market is not as huge as imagined.

Up to now, Nike is still the boss of sports brands, Reebok has gradually disappeared from the public eye, Yao Ming was ridiculed by people inside Nike, but in the media still praise Yao Ming’s approach at that time from time to time, backbone, not for money.

Yao Ming, who is now serving in the basketball association, sighed, he doesn’t know if Jiang Lin’s choice is right or wrong, he can only hope that the Huaxia brand will not disappoint Jiang Lin, anyway, in his period, Huaxia sneakers that really can’t afford him to step on, his weight, several dunks landing may directly step on the soles of domestic shoes… Divide…

But what he didn’t know was that Jiang Lin even provided creativity in core technology!!! Become a super genius that shocked the ANTA high-level management!!

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