NBA: Starting CBA system

One is that he has been looking forward to his own exclusive sneakers since the moment he signed the signature sneaker contract. No basketball player does not look forward to such a cool thing.

The other is that Nike shoes are still selling too well, far ahead, and Kobe and James are still the top 2 in the basketball shoe sales list.

He must suppress this unfilial son in all aspects! ! !

For LeBron, it is one thing to lose on the court, but if he loses in the mall, it will really hurt him!

Why is he always fearless? Because his fan base is endless, and there are also people who have developed from shoe fans and jersey fans to his loyal fans.

Haven’t you seen that James’ sneakers and jerseys are circulating in the second-hand market? Nike is still limiting the number of James and Kobe series sneakers, and hunger marketing. Too many second-hand shoe dealers rely on these two people to make a living and become financially free. How can they not become his fans?

As long as they can make money from this person, it’s okay to worship him.

But Jiang Hao can be sure that when Jiang Hao comes out, he will definitely beat James’ series of sneakers in sales.

One is that Anta never engages in hunger marketing and says that the production capacity is insufficient. Another is that Anta's quality will be well received after market testing, and many people will repurchase.

This is a shoe that can really be worn to play basketball comfortably! ! !

Therefore, after a hard trip back to China, I went directly to Anta headquarters to participate in the final plan!

In the world, only other sports brands that make basketball shoes are not in a hurry except Anta. They all know that Jiang Hao's first generation will definitely hit the basketball shoe market after it comes out! !

The current situation is that no matter how bad Anta's Jiang Hao's first generation is, someone will pay for it.

FMVP combat boots, the first generation combat boots of the showy Jiang.

Who doesn't look forward to it? ? ? ?

Every day, there are several people discussing Jiang Hao's first generation in the sneaker forum area, some of which are Reuters styling, and some speculate on high-top and low-top, etc., and the heat is full.

Jiang Hao was personally received by Ding Shizhong and determined the design plan of Jiang Hao's first generation that would eventually go to the factory.

All the senior executives of Anta came to the design room for a "visit" after knowing that Jiang Hao was coming in advance.

But the ones who really spoke were Jiang Hao, Ding Shizhong, and Anta's chief designer, Lai Shixian, Ding Shizhong's talented brother-in-law.

It was Lai Shixian who personally designed Jiang Hao's first generation of shoes.

Jiang Hao immediately decided on high-top shoes, because sprain prevention was the first priority, and he was a forward player. In fact, many forwards on the wild court would like to wear their own shoes.

So his idea also continued Anta's consistent style, which may not be particularly good-looking, and the design may not be particularly cool.

But the shoe's wrapping, safety, anti-twisting, and wear resistance must be far ahead of the same price! !

This has always been the foundation of Anta, and Jiang Hao has not changed.

He himself likes high-top shoes. He still remembers that in his previous life, he saw Kobe Bryant's 8th generation shoes and twisted them every time he wore them. From then on, he never bought low-top shoes that looked really cool.

You should know that Irving's shoes later were all high-top shoes, which shows that high-top shoes are still suitable for real basketball players.

In addition, he also knows that people will like big shoes more and more in the next five years. Some people even like to buy bulky shoes to show off. For example, Pippen's big air shoes, whose technical design has long been eliminated, became popular because of this.

Sneakers are the best medical beauty for boys. The bigger they are, the more attractive they are.

So for the sake of safety and "bigness", the midsole is directly given a very expensive black carbon plate.

This is where Jiang Hao and Lai Shixian hit it off.

This thing is to maintain the stability of the sneakers. In simple terms, it makes the sneakers stronger and prolongs the service life of the sneakers.

Generally, shoe companies are reluctant to use it. At most, a small piece of the midsole and a small piece of the side are used to pull the shoes into a whole and prevent them from deforming easily.

As for the service life?

All successful shoe companies actually hope that the sneakers will be worn out by fans as soon as possible, so that they will come to buy shoes again. This is the same concept as making the hole of toothpaste a few millimeters longer to increase production and sell well.

Why domestic shoes have always been famous for being durable as the King of Cement? There is nothing we can do about it. Other designs and concept innovations cannot compare, so we can only go the track of durability.

Although Nike is not durable and has always used crystal soles suitable for indoor courts, as long as it is comfortable to wear, people are still buying it in a steady stream.

Whether it is durable or not is not important in the current sneaker market. People who wear it to look good and comfortable and buy it to be cool will often change it. If it is worn out, it is just a reason to change it.

Only true fans will have a pair of combat boots to conquer the world. Even if there are new shoes, they will choose their old comrades more often when playing important games. At this time, wear resistance is very important.

Jiang Hao does not care how many times the same person buys his shoes for the second time. He only hopes that every fan who buys his shoes to play basketball can at least buy it with peace of mind and wear it with confidence, and maintain the characteristics of Anta Cement King.

Like he wore domestic shoes in his previous life, if he played normally, he could use it for 3 years.

Such shoes will truly establish a brand image, and will be suitable for all ages, suitable for all groups who like themselves and like to wear sneakers!

Therefore, only the models with fancy colors of Jiang Hao's first generation use crystal soles, and the models with ordinary colors are all normal EVA soles.

"Cool! I thought you would choose a full crystal sole."

Ding Shizhong gave Jiang Hao a thumbs up. At a time when Nike has made the actual combat model of James' Soldier Warrior series into crystal soles, Jiang Hao actually disdains this kind of beautiful sole suitable for indoor use.

Chief designer Lai Shixian also looked at Jiang Hao, a young man, with new eyes:

"Jiang Hao, I thought you just loved sneakers, but I didn't expect you really understood it."

"Well, you will understand it naturally after buying and wearing them more. How can we who wear sneakers every day not know it?" Jiang Hao waved his hand. He was not a rich man before. He knew that most fans wanted a cost-effectiveness when buying sneakers.

I can buy a pair of shoes for 1,000 yuan, but don't be like Kobe's eighth generation, and the soles will be worn out directly after playing a game on the cement ground! !

All the Anta executives at the scene were also very amazed at Jiang Hao's pragmatism. Is this the super "thorn" who didn't obey LeBron in the Heat and directly became the leader in the Spurs?

And speaking of color matching.

After determining the appearance, materials, shape, and materials, Jiang Hao finally determined the final mass production color matching.

Why do we say final mass production? In fact, Anta can easily make a few pairs of hundreds of color matching for sampling and comparison, but it's useless.

The final sales volume is definitely 100,000 units, so you have to be careful when choosing colors.

If you want to mass produce, you have to be extra careful. Once you have shot the arrow, there is no turning back. If the color is not popular with the public or is too advanced, the inventory will be directly suppressed. This is why domestic shoes at this stage will not adopt exaggerated design styles and high-color styles in large quantities.

Most of them are black, white, red, and blue, which are popular colors for stability.

Ding Shizhong: "But if it is Jiang Hao's generation, you can try it boldly."

The implication is that this pair of shoes is Jiang Hao's signature boots, which will not worry about selling, and there will be no worries about opening up the overseas market, so you can boldly try a wave of fresh colors.

But you can't be too exaggerated.

Because the competitor of each color of the sneakers is the sneakers themselves. If everyone buys other colors, what about the inventory of this unpopular color? ?

It is best to make sure that each color is liked by the audience. Even if it sells less, there must be people buying it from time to time.

You know, even Nike AJ sometimes has a dead color scheme that is complained by shoe fans and then its value plummets. Since then, there is no market for it. Everyone follows the crowd and stops buying it. Why buy this ugly shit yellow or fluorescent bright green when there are other color schemes to choose from?

Second-hand dealers will buy it at first and then it will be rotten in their hands, and they will also frantically buy popular color schemes to make a profit.

In order to maintain its brand and not be able to significantly reduce the official price, Nike can only suppress the warehouse. In the end, it has no choice but to secretly sell it to Putian to clear the warehouse when it is replaced. It also takes up space.

Therefore, when choosing the color scheme, several people spent the most energy. Jiang Hao also took a special video and sent it to Chen Duoling, Jaylen Williams, even his parents, Hu Weidong, Yi Li, Tang Zhengdong, Yang Hesu, college juniors and other people of different styles and ages for reference.

Let them choose the color scheme they want to buy at first sight.

Finally, I summarized it.

The first main color scheme is definitely the color scheme that everyone likes.

These are the three things that I will never cheat on:

The main color is Spurs Silver, a color that I will never cheat on: Silver and black, which is also one of the colors of the Spurs jerseys. Jiang Hao's Lamborghini is also this color, very cool.

Calling it Spurs Silver is also very high-end, and it can also be a homophone: Spurs people.

Then the pure black color is called Black Bat (the name pays tribute to Manu)

The white color is more popular, Air Force White, Pure White, and it is also the main target of the young and fresh market.

Then there are 2 black and white color schemes designed by Jiang Hao himself:

Ink and wash landscape color scheme.

This is the most sexy landscape color scheme that Jiang Hao thinks, with white river lines and horses outlined in ink, and Jiang Hao's logo is signed in ink font, as if he made the sneakers into a painting.

Yin Yang Fish color scheme.

These are the main colors that will eventually be mass-produced. The last two are likely to become hits because they are bold and handsome, and there is Jiang Hao's signature in ink and brush, and the yin-yang fish is a Taoist cultural feeling. According to Lai Shixian, it may not be sold out in China, but it will be very popular in the North American market.

Then there are 3 colors that are manufactured in small quantities to test the market:

Bold pink color, Hermes orange, and dark blue color during the Sujiang team period.

"OK, the final 8 color schemes of Jiang Hao's first generation have been confirmed. Mr. Jiang Hao, let's cut the ribbon together!!"

Ding Shizhong finally signed the mass production plan, and several people stood together to cut the red ribbon. Jiang Hao's first generation of sneakers will be officially put into mass production. After the first batch of goods comes out, it will be sold on a small scale to test the market reaction, and after-sales observation will be conducted if problems are found.

If there is a problem, the second batch will be stopped and improved immediately, but this has nothing to do with Jiang Hao.

The problem is most likely to be ergonomics and workmanship problems, which are the business of professional sneaker designers. Jiang Hao doesn't need to consider it at all, and he doesn't understand it.

So next time he won't need to come to Anta's Quanzhou headquarters. If the first batch is OK, the second batch will be sold directly to the market. Jiang Hao can just do some advertising and wait for the money.

Ding Shizhong excitedly posted a circle of friends that night:

"It's almost there!"

Ma Huateng commented:

"It's so good, I'm waiting to wear it!"

Lei Jun:

"I'm going to order a pair for each employee! Hurry up!"