NBA: Starting with the Devil’s Eyes

Zhao Li was waiting for Lu Yu at the door of the CCTV building.

After seeing Lu Yu coming, Zhao Li came to Lu Yu's side and said:

"Director Yang likes to talk straight, you don't need to be too polite with him after you go in. "

"Just explain your intentions. "

"Okay, got it. After hearing Zhao Li's reminder, Lu Yu nodded.

After following Zhao Li all the way to the door of the director's office, Zhao Li knocked on the door.

Yang Guang's voice came from inside.

"Come in. "

Zhao Li motioned for Lu Yu to go in, "You go in, I won't go in." ~"

"Good. Lu Yu smiled at Zhao Li.

Zhao Li watched Lu Yu enter the director's office, turned around and prepared to go back to his office.

At this time, a female host came to Zhao Li's side:

"Director Zhao, what is that young man doing?"

"Yo, Mr. Ni. Looking at Ni Ping, Zhao Li smiled and said, "God of Wealth." "

After hearing this, Ni Ping crooked her mouth with a big grin and said:

"God of Wealth, this kid is only 20 years old. "

"Can he be the God of Wealth? I guess the son of which family is planning to find a job in the TV station, right?"

"But he's too tall. "

Zhao Li quite likes Ni Ping's personality and chatted with Ni Ping a few more words.

"It's not like I'm blowing, this kid claims to have a 5 million project in his hands. "

"I want to go in and talk to our director about cooperation. "

"Yo, 5 million, I can't believe what you said. Ni Ping said after hearing it.

"Hehe, this kid is the son of Lu Teng of Tengfei Group, you are from Lu Province, you should know Tengfei Group, right?"

"You say he can bring this project. "

After hearing the name of Tengfei Group, Ni Ping quieted down.

"His son... That's possible. "

Hearing Ni Ping say this, Zhao Li asked, "What, do you know Lu Teng?"

"I don't know, where do I go to meet the big boss. "

Ni Ping replied again and again, and then turned to leave.

Zhao Li looked at Ni Ping's background thoughtfully.

Ni Ping and Lu Teng don't really have a story, right?

Inside the office.

After Lu Yu walked into the office, Yang Guang stood up and shook hands with Lu Yu.

"Lu Gongzi is really a young parent. "

Yang Guang said with a smile.

"Don't call me Childe, either call me Lu Yu, or call me Xiao Yu. "

"Calling Childe is really torturous to me. "

Lu Yu hurriedly said.

Yang Guang motioned for Lu Yu to come to the sofa, poured a glass of water for Lu Yu, and said:

"I'll get straight to the point, I heard Zhao Li say that you have a 5 million project, what kind of project is it?"

Lu Yu took a sip of water and said:

"It's advertising. "

Yang Guang said: "It doesn't take 5 million to advertise, I know you must have something else in mind." "

Lu Yu took a look at the environment of the office and the layout was very elegant.

It can be seen that Yang Guang's personality is also in line with this arrangement.

Lu Yu said: "I plan to broadcast a video of our advertisement one minute before the start of "News Network". "

After hearing Lu Yu's words, Yang Guang was taken aback.

"News Network" is the most watched program in the country. "

"And you know, what 'News Network' represents. If I wanted to broadcast an advertisement a minute before the "News Network" was broadcast, I would have been criticized from above. "

Yang Guang waved his hand again and again in refusal.

"But I think it's perfectly feasible, and you didn't put ads in the News Network. "

"Now your commercials have started playing a few minutes before and after the Newscast. "

"Why can't you play ads one minute before the start of "News Network"?"

Lu Yu continued.

Yang Guang definitely has this idea.

The 1994 Biaowang was pushed out by Yang Guang, and before the official launch of the Biaowang, CCTV began to run for a period of time in 1993.

In other words, Yang Guang definitely has this prototype in his mind now.

Even if there was no prototype, Yang Guang, who later made this approach, would definitely support this approach after hearing Lu Yu's words.

When Lu Yu said this, Yang Guang was really a little moved.

"Now the advertising price of CCTV is indeed quite a lot. "

"20,000-30,000 in 30 seconds, right?"

Lu Yu asked.

Yang Guang nodded.

"If you are willing to give me the minute before the start of "News Network", I am willing to pay a price of 5 million!"

Lu Yu directly gave out a big bomb.

This is the 5 million project that Lu Yu said.

After hearing Lu Yu's words, Yang Guang was indeed quite greedy for the 5 million.

Now, CCTV does have advertising revenue, but it's not too much.

Lu Yu's 5 million is basically worth all of CCTV's advertising revenue at this stage.

"It's still a bit risky. "

Yang Guang looked at Lu Yu.

After hearing the word "a little", Lu Yu knew that this guy must be tempted.

He's just raising the price now.

And for Lu Yu, as long as he can take this time period.

He is also willing to spend more.

"Then I mentioned 6 million. "

Lu Yu decisively added one million.

"Well, I can try, but it may not be approved. "

Yang Guang said.

"7 million!"

Lu Yu's eyes continued to increase calmly.

"If I could add a little more, I think it would be a little bit more certain. "

Lu Yu looked at Yang Guang's office again.

The evaluation he gave Yang Guang now is not the word [elegant].

It's [cunning]!

"8 million! That's the maximum amount of money I can come up with. "

"If you have more, there really will be no way. "

Lu Yu gritted his teeth and said.

Of course, this is acted.

Business is about acting.

Yang Guang's words just now were also performed.

"Good!"

After Yang Guang heard Lu Yu's words, he also knew that he had indeed reached Lu Yu's limit.

Immediately the decision was made.

Lu Yu said: "But this amount of funds is too big. "

"It's a bit of a nerve-wracking thing for us to pay all at once. "

"Taking out so much money will affect our normal operation. "

"We paid 2 million upfront as a quarterly expense. And then there are three quarters left, and at the beginning of each quarter you pay 2 million, is that okay?"

Lu Yu said.

After hearing Lu Yu's words, Yang Guang hesitated a little again.

This installment payment is risky.

"It's an attempt!"

"Director Yang! The advertising of our Tengfei Group on CCTV will definitely be very successful. "

"When the time comes, the outside world will definitely be able to see the effect of our advertising. "

"Even if we can't pay for it, other companies will try to inquire. "

Lu Yu continued to say by Yang Guang's side. (If you read a violent novel, go to Feilu Novel Network!)

Yang Guang looked at Lu Yu, but still didn't speak.

This is the benefit of being Party A!

Lu Yu swore in his heart that Lao Tzu must also become Party A's father!

"If we default and are unable to pay the remaining three quarters, we will pay 1 million liquidated damages. "

"That's okay, right?"

Yang Guang laughed at this time, walked up to Lu Yu and said:

"Oh, Master Lu, you are young and promising! you can be so bold at such a young age!"

"It's so decisive. "

"I think your proposal is a good one. "

"Old fox. Lu Yu sneered.

"We're going to settle this matter quickly. Yang Guang seemed to have caught the God of Wealth and didn't let Lu Yu fly away.

The income of 8 million is really too much for CCTV.

This year's New Year's benefits can add a lot to employees.

After finishing speaking, Yang Guang called the director of the advertising department.

Lu Yu came to the CCTV building at three o'clock in the afternoon.

The contract was signed at five o'clock in the afternoon.

"Hmm, it's [Lu Yu Sports] that advertises, not Tengfei Group?"

After seeing the name of the company written by Lu Yu on the contract, Yang Guang frowned.

"This is a new project we have launched. This kind of sports and clothing advertising has a good income, after all, it is for the general public. "

"Tengfei Group's main business is heavy industry, and it is useless to advertise. "

"You can rest assured, I have brought the company's shareholding structure documents, as well as other documents. You see. "

Yang Guang saw the shareholding structure of [Lu Yu Sports] and saw Yang Guang's name, so he put his mind at ease.

Then looked at Lu Yu, this kid is not a fuel-efficient lamp.

It wasn't until the moment the contract was signed that this final goal was revealed!

The main contents of the contract are as follows.

1. 1 minute before the start of "News Network", an advertisement of [Lu Yu Sports] will be played.

Of course, the commercial film needs to be reviewed by CCTV.

2. [Lu Yu Sports] pays the contract price in four parts, and pays 2 million yuan every quarter.

3. If the payment is overdue, you need to pay 1 million liquidated damages, and the contract will be invalidated.

4. The advertising film can be replaced once every six months.

This is mainly to prepare for the sneakers that follow.

At this stage, the advertising film of the clothing will be filmed first.

Wait until the capital chain is eased and not as tight as it is now, and then slowly produce sneakers.

At the same time, the advertising film of the sneakers is released.

After signing the contract, Lu Yu shook hands with Yang Guang with a smile and said:

"Director Yang, happy cooperation!"

This trip is considered to be the 300,000 US dollars that Austin lent to him is about to be spent.

At the same time, he was also saddled with a debt of 6 million.

Now, it's time to shoot a commercial!

"Hey, Xu Qing, do you have time? The price is easy to say. "

Lu Yu acted resolutely and dialed Xu Qing's phone again.

"Yo, it's really Boss Lu. Xu Qing smiled and said:

"Okay, do you have any equipment for filming or something? If not, I'll ask us for you, you can rent it." "

"That's great, why don't you help me find a director?" "

Lu Yu said.

"Huo, you want to shoot an advertisement, but you haven't prepared anything?"

Lu Yu could feel that Xu Qing on the other side of the phone rolled his eyes.

"Heh, I've got the money!"

After hearing Lu Yu's short words, Xu Qingjiao said: "Okay, Boss Lu~"

When he came to the capital this time, he brought the costumes he needed to wear for filming.

All of them are newly produced products with the logo of [Lu Yu Sports].

The next day, with the help of the venue of Beijing Film Studio, the advertisement started filming directly.

The script for this advertisement is also included in the [blueprint] that the system gave before.

Lu Yu can just take it and use it.

For one day, Lu Yu and Xu Qing were dizzy in front of the camera.

But the filming is finally over, and Xu Qing's actor skills are still in place.

Lu Yu doesn't need to have too many performances, just play a young and lively boy.

After the filming of this advertisement, Austin's 300,000 US dollars were gone.

"I wish Boss Lu a lot of money!"

Seeing that Lu Yu took out a few wades of cash directly from his backpack, Xu Qing immediately said to Lu Yu with a smile.

Lu Yu gave the money to the director, cameraman, post-production, and Xu Qing one by one.

"Thank you for your hard work, hurry up the film, I'm in a hurry to use it. "

Lu Yu said.

The staff members all smiled and said:

"Definitely, Boss Lu is magnificent, and the speed at which we work must be fast. "

"Don't worry, Boss Lu, the work will definitely satisfy you. "

"Tsk, the idea of this ad is really good, and it will definitely make the audience who sees this ad pay attention to your brand!"

"Lu Yu Sports, isn't it? When your store opens in the capital, I also have to support Boss Lu's business. "

Some subsequent operations are very simple.

The commercial film passed the review smoothly, in accordance with the contract with CCTV.

The ad will start playing directly on May 1st.

Lu Yu notified the factory to make full production and stock up 51!

"Let's go, we have to go back to Springs. "

Lu Yu and Xu Qing hugged each other and said to Xu Qing.

"Hey, do you have a girlfriend?"

After so many days of contact, Xu Qing really has a different feeling for Lu Yu.

Before Lu Yu was about to leave, Xu Qing suddenly asked.

Lu Yu turned around and returned, stretched out his hand and said to Xu Qing:

"Inside..."

"Borrow some money, I've spent all my money. "

Hearing this, Xu Qing took out five tickets from his wallet and stuffed them into Lu Yu's hand.

Anyway, this money was also earned back from Lu Yu~

Seeing that Xu Qing gave him money, Lu Yu was very helpless.

Damn, this is really going to eat soft rice and prostitute to the end!

"You haven't answered my question yet. "

Xu Qing asked.

Lu Yu waved his hand, "I'll tell you next time we meet." "

After saying that, he strode towards the train station.

"Next time? Is there a next time?"

Xu Qing looked at Lu Yu's back and asked in a low voice.

"Damn, I wish you were 40 when we next met, that would be great. "

Lu Yu turned his head to look at Xu Qing, and thought about the famous scene of "Evil Does Not Prevail over Justice".

Gee......

......

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