No Regrets In Flourishing Tang

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In the evening, the mirror lantern was fully prepared, and many people had gathered around the lantern. Many people thought that this lantern was quite unique, so they thought about looking at it more.

After the sky gradually dimmed, the lights inside the lantern were turned on, so the lantern was more beautiful. In order to make the lantern more dazzling, Li An had already ordered people to turn off the street lights all around the lantern. In this way, the lantern The light is more prominent, standing far away, you can see the lantern.

As a result, the audience has become more and more. If it were not for the lantern with a solid base, it is estimated that this not-so-sturdy lantern was already squeezed by the crowd.

“Look, this lantern is so strange! It’s all 2 2 opposite people, with a big circle in the middle, which is really interesting.”

“What do you know, this is not 2 people, it’s a person, the middle is not a circle, it’s a mirror, haha!”

“Oh, really, only a mirror can show people exactly the same, really a mirror.”

“The woman above is looking in the mirror, and the old man and child below are looking in the mirror. This family is looking in the mirror!”

“Get such a lantern here, what is it for! What are we going to tell us, do you want to look in the mirror every day?”

“This is to tell us that there are no mirrors at home. Hurry and go to the store to buy one, go, and buy a mirror.”

“Go for a walk, buy a mirror, it’s almost New Year, and it’s time to prepare some gifts for the Young Girl at home. What gift can have this Small Mirror suitable for female Gou Wa’er, just buy it.”

The crowd suddenly became lively, and this obviously also attracted the attention of the onlookers.

“Obe, good effect! Just glanced at the lantern and immediately bought a mirror, which is better than advertising on Great Tang News!”

“Yeah! Yeah! Great Tang News has more and more advertising space, and the price is still high. No one can see a small advertisement. This lantern effect is much better than that of Great Tang News. Now. “

“Don’t always watch others advertise with lanterns! Let’s make one too! It is also a good idea to promote the goods we want to sell.”

“Then we can make the lanterns on the street casually?”

The businessmen suddenly became noisy.

“Dong dong dong … Quiet, everyone is quiet.”

In the case of a large crowd around, the official in charge of the Lantern Festival-related matters came out. This is what Li An has just explained. After listening to Li An ’s words, the Seventh Grade official will be happy to jump, because The advice given by Li An is too constructive and can completely solve the huge problems he is currently facing.

“Everyone listens to me, this lantern is a mirror lantern, which is used for advertising purposes. When the old 100 people see this lantern, they can think of buying a mirror. Any other product can also be made into a lantern. It has been a few days. All businessmen, as long as they are willing to make lanterns, can put them on the street and advertise themselves for free. However, they also need to be reviewed. If they are too bad, lanterns of different specifications will be punished. Put it in different exhibition areas, the better the bigger the lantern, the better it can be placed in the most prominent position, the better the advertising effect, the detailed information is written on the notice, a total of 50 copies, you can watch it slowly, do n’t worry, Do not worry.”

Seventh Grade Xiaoguan finished the call, and his heart was much easier now. This was his task, but as long as there were businessmen joining him, his pressure would be greatly reduced, and the Lantern Festival would be very special. After all, The brains of these officials are limited, and in order to make their products better remembered by the old 100 people, for example, they will be ingenious and make very innovative lanterns. When a large number of very unique lanterns appear on the market After that, the Lantern Festival will naturally become extremely exciting, and it will be much more exciting in the past. As for the cost, whoever makes the advertising lantern will naturally pay the money, and will also have to pay the site fee and lighting fee, garbage cleaning fee And other expenses.

Of course, these all are small money. Compared with the effect of advertising, these costs are really a piece of cake, and the merchants will be impressed.

50 posters with specific details have been posted on the wall in the vicinity. The reason why there are so many posts in one breath is naturally because there will be a lot of people watching the posters. Take a closer look, divide the crowd into 50 groups and take a closer look, it can be a good way to avoid the situation where the businessman cannot see the notice content.

Sure enough, just after the notice was posted, a large group of businessmen ran over to see the notice, and in order to make them see clearly, the surrounding street lights were turned on again. In addition, it does n’t matter if you ca n’t see it. Tang News’s prominent position will also post this news. It must be seen by all the business people. Then, many of them will choose to make a lantern. In this way, the problems that trouble the officials of the Lantern Festival will be solved. Too much, exceeding the load of the street, the portion of the Imperial Court can be reduced accordingly, which can also save a lot of money for the Imperial Court, at least one move, the Imperial Court can spend less money, and the merchant can fight Advertisement, the old 3 can see more and richer lanterns, and the officials in charge of lanterns can complete their tasks better, and they will never be reprimanded again.

“Minister Li, your account has been completed, and many merchants have started to sign up.”

“Minister Li ’s a small proposal really helped us a lot. With the joining of these merchants, there is no need to worry about the insufficient number of lanterns. There is no longer any need to reach out to the Imperial Court to ask for funding. The existing ones are enough. ,enough.”

“I really don’t know how to thank Minister Li!”

Several officials in charge of the lanterns said very gratefully.

Li An indifferently said: “This Official doesn’t need you to thank you. You can do your best to do this. You can’t step on the dead as you did last year. Fortunately, you are all ordinary old 100 surnames. My dear, none of your heads are enough to cut. “

“Yes, this Lowly Official understands that it must make an all-out effort to do this well.”

Several officials said quickly.

Last year, because the location of the lantern festival was too concentrated, and the old 100 people all wanted to see beautiful lanterns during the Chinese New Year, they all desperately rushed to the streets of lanterns, and the number of people was too large. It greatly exceeded the upper limit of the street where the lantern festival is located, and the lack of preparation by the officials in charge of safety led to a very serious tramp accident. Many old people were injured because of the tramp accident, and some of them were not rescued and lost their lives. Let what was originally a big joy turned into a tragedy.

Although the dead are all ordinary old 100 surnames, so this matter did not have much influence, but this kind of thing always happens to be a tragedy. This time it is the ordinary old 100 surnames who can guarantee to be trampled next time. The deceased will not be the nobility. As soon as this happens at 10000, it is estimated that the official in charge of the lantern festival will not be so simple as to be reprimanded. Done well.

This is the case in the Great Tang era. The life of ordinary old 100 surnames is much lower than that of nobles. It seems that there is not much relationship between the death of a few old 100 surnames, and if a few nobles die, then this matter It ’s big. Although it ’s not fair, no one can change this. Even Li An, it wo n’t work, because it ’s easy to change anything, but it ’s very difficult to change people ’s minds, especially those with vested interests. Ordinary untouchables are in the same position as themselves, which is absolutely intolerable.

Li An has no intention to change these, as long as the ordinary old 100 surnames have enough comfort, it is not necessary for them to sit on par with the nobility. After all, even an equal society in later generations is actually just a superficial phenomenon that’s all, in essence Very unequal, officials are still first-class experts, still aloof and remote. Ordinary bottom 100 old people still live in the bottom, and it is becoming more and more difficult to change their destiny.

Standing on the three-story building next to the street and looking at the bustling crowd in front of me, Li An was deeply emotional 3 10000. So many people came to Chang’an City for better living conditions, businessmen Here you can expand a larger market. Ordinary old 1000 people can find suitable jobs more easily. There are too many officials. The number is a huge number. The nobles supported by the Imperial Court have more people. Abound.

The announcement was only made in the evening. At night, many businessmen had already begun to act. They hurriedly scrambled for craftsmen who could make lanterns, robbed these craftsmen to their own shops, and let the craftsmen make lanterns quickly. The guys in the shop helped to get started.

And those businessmen who moved a step slower, because they did n’t find a craftsman who could make lanterns, they stomped their feet anxiously, and even planned to make lanterns by themselves. Although lanterns are not very technical, they are not ordinary persons. There must be a dedicated craftsman, this is a cut that cannot be passed, otherwise, let the individual make it, and the lanterns made are unbearable, for example, many details cannot be expressed simply, and the rough lanterns are If you ca n’t pass the official ’s eyes, it will definitely not be passed. Even if it passes the review, it can only be placed in the second most important position, and the advertising effect is greatly reduced.

The businessmen are particularly anxious, but this will allow the craftsmen who can make lanterns to blossom, they are hardworking, they usually can’t make much money, they are poor people, but in the past few days, because of the businessmen Anxious to make lanterns, so that these craftsmen can open the door to ask for prices, and still pay in advance, work first, then do n’t work, the price is 3 times the usual time, otherwise it will not work, and the merchant For their own advertising effect, we can only promise to endure pain. After all, even if the wages increase by 5 times, for them, it is only a small amount of money that’s all.

Because the level and size of the lanterns are closely related to the effect of advertisements, many large businessmen, at all costs, let artisans design larger and more distinctive lanterns. As for the cost, simply not There is no need to think about it, as long as you can make a lantern that satisfies the merchant, it will be done.

In addition, in order to compare competitors, some businessmen would spy to secretly go to the opponent’s lantern production site to observe, and write down the level and size of the opponent’s lanterns, so as to produce larger and higher-grade lanterns.

However, some merchants have paid attention to let the craftsmen make only small trumpet lanterns in the backyard of the shop, and the main lanterns are overtime and overtime in a secluded courtyard outside the city. Able to shine, playing a completely unprepared competitor.

Don’t look at this as just a small lantern, but it has already made the merchants of Great Tang brave enough to be wise, and no merchant is willing to miss such a good opportunity to become famous 10000.

However, not all businessmen like to fight with each other. Some businessmen feel that harmony can make money, so they contact each other and create an interest group similar to Chamber of Commerce. In this group within the body, everyone must follow the agreement If you do business with the rules, you ca n’t lower prices arbitrarily, and you ca n’t do anything that harms your peers. Is n’t it good for everyone to make a fortune together.

However, such Chamber of Commerce only exists in a smaller area. The purpose of its establishment is actually to suppress commerce in other areas, thereby bringing more practical benefits to itself.

For example, there are 20-30 restaurants in this area, but Chang’an City is so big, and other squares also have a large number of restaurants. There are more than 1000 restaurants in total, but the scattered and vicious competition areas are very stressful and have no rest. Although the price reduction can defeat competitors and let themselves dominate a region, so that this region has only one restaurant, but such a region will also become less prosperous with the departure of a large number of restaurants, and customers will gradually leave, thus This ultimate winner will also become a full loser.

And if 20-30 restaurants in a certain area join together, everyone will advance and retreat, maintain the same price and service, and usually have more exchanges when they encounter things. In this way, these 20-30 restaurants can survive well. And, if there are more restaurants in this place, customers will feel that this place is lively, and they are more willing to come to this place to consume, thereby bringing huge traffic to this area, and then all 20-30 restaurants can benefit.

At this moment, when encountering such a thing as advertising with lanterns, all members of this small group must also sit together and discuss how to make lanterns. Since they are a group, they must work together to do this for the common benefit. No one can do it alone, otherwise it will violate the rules and will be suppressed by the rest of the members.