Number One Game Designer
Chapter 402: Playing games like walking on thin ice
The more he makes games, the more Fang Xi feels that the one-off deal in previous games is not a way out for game producers.
Because in fact, as long as there is nothing unfamiliar with this model in business, this is basically the most true portrayal of small businesses in ancient times:
I beg grandpa to tell grandma to take a sum of money to invest in the game:
After working **** research and development, he announced that he had no money and went to the street.
Xuanfa has worked **** R&D and has no money.
The publicity and research and development are both reliable, and they are selling well, and then use the money to prepare for the sequel.
It sounds like a million investment in a game, but in fact, as long as one crashes, no matter how well you do it, it won’t work.
Don’t you see, EA’s soft studio has produced the “Mass Effect” series that has been the most popular word-of-mouth in the European and American markets. As a result, the Andromeda pulled his crotch, and verbal and written criticism came in a lot of words. , As a result, the last nail on the soft coffin board was nailed directly after the game was released.
These years, although the prestige of each of the major players among the players is directly full, but for the investors of the game company, it is not too much to walk on thin ice. Who knows if anything will happen to your next game directly Waterloo and then Even the people with the company are gone?
In this way, it’s no wonder that big companies often bounce tickets. For them, bounce tickets before the release is nothing more than being scolded by the players. However, if the game is not ready to be sold rashly, it will be soft. Like "Anthem", it directly took the company into the abyss of irreversible disaster.
For Fang Xi, the reason why he makes more money than other companies is that the game is doing well on one side. The deeper reason is that he follows the sustainable development strategy-don't laugh, Fang Xi is serious.
Hongyi won the game sales model change, and Fang Xi also worked hard to blur the online game and the stand-alone game. In fact, the difference between the game itself is also the same. The domestic game is simply divided into simple and rude due to the early network deployment problems. Online games that must be networked games and stand-alone games that do not require networking.
Now that everyone has a computer, networking is not an expensive service, so most of them understand that current games are not divided in this way. For Fangxi, all games require wired content, and traditional ones can. Multiplayer online competitions or tasks together to make friends, even small-made games can have points competition, online assistance and other content, there are also creative workshops, friends watching battles, etc., in general, as long as you Think, you can always find online content.
With online content, there is interaction between players and players, and with interactive content, you can turn to the community, and to the player community... well, can the players leave? For some players, the player community of the Honghu platform is also a game in a sense, and it is also a very sticky game.
Fang Xi, the Honghu platform, wrote simple at the time, but how can this thing that has absorbed the entire 20 years of gaming experience in the previous world be really that simple? It has formed a sophisticated relationship with the games on its own platform. It uses content to lock the players firmly inside. As long as Hongyi does not suddenly die, it is impossible for these players to leave the platform for a while. , And as long as there are players, how can it be impossible to make money.
But in general, these strategic issues are still a bit far away. What Fang Xi has to do is to cooperate with Lu Wanqi to finish the carnival smoothly and beautifully. This is for the entire Hongyi and all Hongyi. The best return from the players!
The blockbuster of VR games was thrown at the top of Hongyi Carnival. In the carnival, everyone was able to line up to experience VRF1 and experience the feeling of being in a virtual world, but to the outside world, this is no less than an earthquake. Hongyi invented New technology, and now it seems that this technology has a very wide range of applications. All game media are also proud of it. This feels like everyone is a sports specialty. As a result, Hongyi suddenly turned around with good physical fitness. Got a science champion and went to Yenching University without relying on sports expertise. This utterly embarrassed other companies that also do games: Everyone is a game player, how come you Hongyi has become a research institution?
There must be some dissatisfaction, but no matter what, Hongyi’s carnival is now being held, and it has attracted the attention of many other industries, and many small companies are also counting on some unpredictable games in their company. The carnival pulled an investment to share the risk, so this incident will definitely make Hongyi show the limelight. As a result, no company has come out to sing the opposite, so Hongyi's reputation has become more and more powerful.
"FANG: Hongyi invented the technology to enter the virtual world"
"Hongyi may launch e-sports in the virtual world"
"Hongyi announces that the future of human beings may become information creatures"
News is destined to get more and more outrageous. Fang Xi didn't say anything about it, because all the exaggerated claims about VR may be realized in the future, provided that the time that may be spent in the middle is ignored.
Compared with Fang Xi’s calmness, Lu Wanqi was a little restless. The two returned to the small command room after the fan meeting ended. By this time, Hongyi’s carnival was almost over and the day’s finishing work was officially started. There are now two people in the command room.
"It's not good for us to let the media report indiscriminately like this?" Lu Wanqi is still a real person relatively speaking, and there is no way. After all, she worked in the office when she was planning after graduation, and Hongyi did the same when she came to Hongyi. Numerical planning and dealing with numbers, for her, 1 is 1, simple and clear, and now many media have been promoting VR is very good, but gradually began to talk about some things that did not make Lu Wanqi panic.
"If they like to talk, let them go." Fang Xi smiled indifferently at this:
"The mouth is often on people, and the pen is in their hands, so we can't control what they say, and at the same time, what they say actually doesn't matter to us."
Fang Xi patiently enlightened it step by step. Lu Wanqi's thinking is very important for technical aspects, but if you want to see it for the future, this kind of thinking must be changed as soon as possible.
"Moreover, the criticisms and praises we receive are essentially the same, but in general, just don’t care. Because of these things, if the laymen believe in their reports, it shows that these laymen are really insignificant, and of course, those who are really willing to cooperate will only Look at our official news, so don’t worry about it.”
"The most important thing is," Fang Xi said with a long sigh: "VR technology is still in its infancy. For us, it's time to get twice the result with half the effort. This kind of reputation can gain a little bit."
Lu Wanqi frowned: "I remember that I took a look at the plan you gave Xiaolan. Isn't it a VR game to be developed?"
Fang Xi shook his head: "It's still an old problem. Now the cost of single-player VR equipment can't be reduced at all, so it can only be sold to rich people. On the one hand, it returns a little capital and how much is it. On the other hand, many of these are expired trials. Models, such as the first generation of prototypes, let’s do a technically closed set of 1.4 million, and the second generation of prototypes of 1.6 million. This price is not affordable for ordinary people.
Lu Wanqi was stunned. She hadn’t seen the prototype before. She had also visited the VR research room. The first generation of prototypes was like a medieval plate armor. Not to mention the feedback from the game. She couldn’t wear her equipment without a good physique. .
Seeing Lu Wanqi's expression, Fang Xi smiled: "This world is being taken advantage of by a lot more than you think."
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