Oh!The Smell of Money

Wu Xiongfei nodded and agreed: "Hu Li is really a good candidate. She has ability, but her loyalty is not high. She is easy to be bribed. Moreover, she can do things for us in the future. If the enemy loses one, we will increase one. The benefits brought by this way are double. The money is worth it."

"Wait." Li Qingcheng road.

"What are you waiting for?"

"But what I'm most worried about now is that if they continue to acquiesce to those foreign capital quietly devouring our pharmaceutical market, then the trouble is still very big and difficult to solve." Li Qingcheng sighs.

"In this way, we will be punished by the International Court of justice with monopoly law." Li Qingcheng shook his head and said, "in the environment of free trade, these capitals have the right and freedom to enter any domestic industrial market at will without any violation of national justice and market principles. If we take advantage of local advantages to boycott them at this time, they can sue us for monopolizing the market Yi court, in this way we will have to bear the consequences, will be extremely terrifying

"If they don't get hold of it, it's over." Wu Xiongfei said.

Wu Xiongfei was stunned and stopped talking.

It's OK for him to manage a hospital, but he's still far behind in terms of market analysis and vision.

But Li Qingcheng is not!

Although she is in charge of such a giant media group, and her management and public relations skills are first-class in Shen's group, what she said just now completely belongs to the scope of international market operation, which is totally irrelevant to her usual business and performance.

Qin fan looked at her suspiciously and asked, "when did you learn international trade?"

Li Qingcheng was stunned, his eyes suddenly flickered, and then said with a smile: "of course, we have to learn. The business scope of our superstar media is not only domestic, but also international. We also need to know more about it."

No.

Qin fan shakes his head. Although he personally found Li Qingcheng for this PR crisis, it's also a temporary order, and he has no choice but to do it.

It turns out that he made the right choice.

But what she said just now and her analysis will never be what she meant. Li Qingcheng is definitely an expert in this field, and he must know him.

"What should we do next?" Qin fan looked at her and asked.

"Price." Li Qingcheng said, "the reason why Shen group has been able to completely control the domestic and foreign drug market in recent years is completely because of the research and development ability of several major research institutes of the Ministry of medicine. Our drugs are ahead of the world. This is an undoubted fact. If our competitors want to beat us in this market, they can only use the most common economic means and the largest cost The fastest effective way is to drive out good money with bad money, to crowd out our regular drugs with low-cost drugs, to take advantage of the mentality of many ordinary people who like to be greedy for cheap, to carve up the market, so as to decompose our industry. "

"So, are you going to let the products of our pharmaceutical department take the lead in reducing the price, and stop the competitors from trying to fight a price war and take precautions?" Qin fan asked, although this method will make the group lose a lot of profits, it is still acceptable in the current situation.

"We don't rule it out, but it's definitely not the only choice we have." Li Qing Cheng says very decisively, obviously in her heart, to this move, already brewed very long time.

Qin fan didn't speak. He was a layman in the pharmaceutical industry, so he turned his head and turned his eyes to Wu Xiongfei.

"This does not rule out that among these foreign investors, they deceive some companies that are also able to develop drugs, and directly provide them with finished products or complete and mature development plans. They use the characteristics of drugs with similar properties but superior prices to complete the encirclement and suppression of the pharmaceutical market of Shen's group. This is the most terrible result. If this is the case, then I would like to Our group can only rely on the price to fight with them in the end, to see who has a strong foundation and can stand up to the end with a smile. " Li Qingcheng said.

Li Qingcheng is not alarmist.

She is simply stating the possible consequences of a bad coin driving out a good one.

When a person goes to a drugstore to choose a medicine for a cold, when he is faced with a medicine that costs 50 yuan to cure a cold in four days and 15 yuan to cure a cold in seven days, more people will choose the latter. After all, a cold is cured two days later, but the price is more than double.

As more and more patients choose 15 yuan drugs and fewer people choose to buy 50 yuan drugs, pharmacies and suppliers will choose the proportion of the next two drugs according to the supply and demand ratio. 15 yuan drugs will become more and more common in the market, while 50 yuan drugs will be gradually expelled.

Even if the 15 Yuan medicine is taken for a long time, it will cause serious damage to the kidney.

This is bad money driving out good money.

According to Li Qingcheng's analysis, when this non economic term really swept the whole pharmaceutical market this time, when those unqualified pharmaceutical companies got the finished drugs given by foreign capital, even if they lost money, they had to put these drugs into the market and hit the Shen group, Qin fan, including the whole Shen group, really had no way.Unless he also reduces the price, even if he reduces the price of drugs to within the cost price, he will sell them at a loss and fight with many foreign capital.

This is the last result Qin fan and Shen group want to see.

Although he believes that with the foundation of the Shen family, the cloud family is playing with fire to punish themselves economically.

But it can't stand the power of foreign capital, especially the financial resources of the Toyo business consortium, plus the domestic contacts and resources of the cloud family. If the two sides are really desperate to work together, the consequences will definitely be unbearable for the Shen family.

"I will find out a similar business plan for you as soon as possible. The specific operation process, game mode and result are all in the plan. After reading it, you should be prepared to avoid confusion." Li Qingcheng said.