Play extreme sports with my life, and the whole network begs me not to die

Chapter 100 New Quest? Red Bull’s second largest shareholder! Chu Chen’s marketing strategy!.

Listen to him.

Chu Chen nodded and did not rush to express his opinion. Instead, let Matschitz continue.

Seeing this, Matshitz continued: “Mr. Chu, if you can join us Red Bull, you will definitely be able to produce a super chemical reaction!” ”

“I hope you can think about it a little more and give us a chance!”

“Just a few days ago, our R&D team and market research team have improved the new beverage formula and carried out tasting activities in many convenience stores in Ouzhou!”

“The market feedback is good, if you can speak for us, we decided to adjust the pricing one more time and push the price to 0.5 euros a can! At that time, if you add your publicity, you will definitely be able to occupy a considerable part of the market share! ”

Hearing Matschitz say this, Chu Chen couldn’t help but smile.

He secretly said in his heart: “If I really do what you say, it will be interesting.” ”

Previous life.

The core reason why Red Bull, a manufacturer of beverages, always focuses on extreme sports, is because extreme sports can bring Red Bull explosive revenue and unprecedented brand influence!

Two things that seem to have nothing to do with each other can produce super chemical reactions. The key is all because of marketing and packaging!

The secret of Red Bull’s success is not that they sell them cheaper! Nor is the taste better!

Rather, they can charge higher profits than their competitors!

In other words, of all the drinks, they are the most expensive!

Chu Chen had calculated before that the cost price of Red Bull was 0.5 soft coins per can, but the retail price of each can was as high as six yuan! Why are people willing to pay such a high fee for this drink?

The reason is because of the power of the Red Bull brand!

Red Bull has locked the brand into energy and vitality, and has long-term sports marketing, sponsoring various extreme sports events, so as to target young customers for long-term cultivation!

Instead of relying on what low prices, taste these! Matschitz today.

The idea itself is completely wrong!

Although Chu Chen is not a marketing master, but he is also reborn, how Red Bull is hot, he is a circle person, it is still very clear!

Thinking of this, he immediately interrupted Matschitz’s words and said directly: “First of all, thank you for your trust, I am also very interested in cooperating with your company.” ”

“Since your mood is so high, let’s talk about endorsement related matters in detail first, right?”

Hearing Chu Chen say this, the white-haired Austrian instantly raised his spirit. Then let out a long breath: “Mr. Chu, please believe that we came to Eagle Sauce with great sincerity, if not, we would not have taken a flight for more than ten hours to meet you!” ”

Saying that, he gestured to the white suit man sitting next to him. Then, he took a document from his hand and handed it to Chu Chen: “Mr. Chu, this is a temporary endorsement contract that we drew up before we came, please take a look.” ”

Chu Chen roughly looked at it, and the annual endorsement fee was only a pitiful one million euros.

Five-year term.

Other than that, it’s nothing. But the regulations are very numerous.

They demanded that Chu Chen wear clothes printed with Red Bull 1OGO every time he broadcasted. In addition, every time it is live, Red Bull must appear.

Second, video ads are filmed every few months. There are more than a dozen rules like this!

Chu Chen roughly scanned the contract.

Then, without thinking, he refused Matthitz’s request. And gave his own advice!

If Red Bull doesn’t want to make a fuss about endorsement fees, it has to do something about its equity and make itself the company’s second-largest shareholder.

Although Chu Chen is not a businessman.

But it will never do those thankless things for a million euros. Money really doesn’t matter to him.

But no, it’s impossible. In addition, the company’s future marketing strategy must also be unconditionally obeyed to his decision. Change the marketing strategy of low price and taste first!

The price per can rises to 5 euros!

Then, the marketing strategy of terminal promotion is widely carried out.

For example, moving to a new place to open up the market!

Just let the local young people, in the car with the giant Red Bull drink can on top, parade around the campus, display it, and provide Red Bull for free at various parties!

In addition, start sponsoring various events like crazy starting with your own live broadcast!

Change the theme of the official website to the theme of beverages, and replace it with the picture of major sports competitions, including their own live broadcasts, so as to create the strongest brand influence.

……

Let young people accept their own brand premium! In the previous life.

Every year, Red Bull sponsors more than 500 extreme sports athletes around the world! There’s no advertising that could be more powerful!

Sponsoring such extreme sports events and selling products with advantages is the only way to put Red Bull at the top of the market for its kind!

Listening to Chu Chen’s words.

Matschitz’s whole person was stunned!

At first, he thought such a marketing strategy was outrageous! Give up taste? Prices?

But then.

The more he thought about it, the more it made sense!

Especially the brand influence that Chu Chen said!

It was a blessing!

But his price tag was too high, and he became the second largest shareholder of the company… And so it goes.

Your own assets will shrink tremendously.

But the problem is that now, there really is no good way.

Without Chu Chen’s joining, their own marketing team alone would not be able to play such a marketing strategy! Matschitz pondered for a long time.

But in the end, he still did not give his answer on the spot. Instead, I went back and thought about it for a long time.

I didn’t call until three days later. Agreed to Chu Chen to open the bid code!

So far, Chu Chen alone took 40% of the shares of the Austrian Red Bull, together with the five million euros of endorsement fees. It’s all in your pocket!

The next few days.

After the initial conclusion of the cooperation between the two sides. Chu Chen immediately flew to Austria.

Went to Red Bull’s headquarters and deployed his marketing strategy to Red Bull’s marketing team.

Then, the first time we changed Red Bull’s slogan to “Your energy is beyond your imagination” and adjusted the price of each can to five euros!

Originally, Chu Chen also planned to appear in person and shoot a brand new advertisement for Red Bull. But as a result, he didn’t wait to start preparing.

Just this morning, I received a new task notification from the system!

[After the five changes, let’s have some flowers, monthly passes, and evaluation tickets! ] Please! Another 1 automatic subscription plus 1 more chapter!! 1 chapter plus a tip!! Monthly pass plus 1 chapter! Six].