Play Game of Life

Monday, April 8.

In the 404 studio, a new day of intense and busy work started again.

All are very focused and efficient.

No way, if the work efficiency is not high within the limited working hours, it is really difficult to finish a lot of work!

Facts have proved that there is a huge gap between the upper and lower limits of human work efficiency. In the state of meaningless overtime work, human efficiency can approach zero infinitely; but when the deadline is approaching, human work efficiency can infinitely approach Even beyond human limits.

Now these employees of Studio 404 are basically in the latter state all the year round.

This is not only because of the company's various welfare incentives, long-term physical exercise to maintain everyone's working status at the best level all year round and the approaching deadline, but also because of Mr. Lu's leading role.

Mr. Lu is really too fierce!

There is a saying that the leader's leading role cannot be ignored.

Just like parents educating their children, it is often meaningless to force them to do this or that. If the parents work hard and study hard, the children will naturally fall in love with reading and studying. On the contrary, if parents play mahjong all day long but require their children to love learning, it is basically impossible.

The same is true at work. If the boss beats the employees all day long, blocks the company door to prevent the employees from leaving without doing anything every day after get off work, and does not work hard himself, and puts all the performance pressure on the employees. Enough money, the staff can only fool.

Conversely, what if the boss pays enough, and at the same time always rushes forward at work? The employees can't even keep up with the boss, who does most of the work.

Naturally, the work efficiency of the employees will also increase.

Suddenly, Yao Wenyang exclaimed: "Huh? It's broken! The situation is wrong!"

Everyone heard the words and looked over: "What's wrong?"

Yao Wenyang pointed to a promotional material on the screen: "This Changteng Entertainment is starting to catch Lu Renjia's popularity!"

Everyone gathered around to take a look. This was a simple promotional material for the movie, which promoted the new movie "Jiangshan Fengyunlu".

Of course, the movie itself is a costumed martial arts theme. In fact, it has nothing to do with Lu Renjia, a real unrestricted fighting master.

But after all, Changteng Entertainment is in Jinghai, and the filming location of "Jiangshan Fengyunlu" is also in the film and television city near Jinghai, Lu Renjia is also in Jinghai, and the virtual Jinghai has played the promotional slogan of "Wulin Holy Land", so I have to rub it, It can also be touched.

Yao Wenyang quickly opened several different promotional materials.

These are all the promotional materials of "Jiangshan Fengyunlu", some are officially released by Changteng Entertainment, there are some hot searches for buying, and some hot posts posted by netizens themselves. Their content is different, but they all have a common feature: The purpose behind this is clearly the same.

It's all to catch Lu Renjia's heat as much as possible!

Even behind the hot posts posted by those netizens themselves, you can more or less see the shadow of some sailors. Including hot topics, although they are running on the black and red route, they can also see obvious marketing purposes.

There are mainly several types of these propagandas.

The first is conventional publicity, emphasizing that "Jiangshan Fengyunlu" was filmed in Jinghai.

The second is for the crew to observe the fighting in the virtual Jinghai, learn fighting skills and knowledge, and attach some clips of the fighting scenes in the play.

The third is the black and red route. Some netizens posted a post asking how long the leading actors of "Jiangshan Fengyunlu" can fight against passerby Jia together.

This topic is obviously meant to be funny, but it has to be said that it is extremely hot.

"Xiao Xianrou fought with Lu Renjia? In just one minute, Lu Renjia had to kneel on the ground and beg the people who were strangling them not to die!"

"How many little fresh meats can defeat Lu Renjia? I think it is infinite. Several Longtan Park battles have proved that the number of people is meaningless in front of unlimited fighting!"

"All the netizens just want to see my brother die, only the fans want to see my brother die! And challenge Lu Renjia? What do you think?"

"If you really want to fight, I'll donate five yuan to watch the fun! You can also play in the virtual Jinghai. It's not that you can't trust the kung fu of your brothers, it's just that you want to open your eyes."

I have to say that these promotions really have a very good effect!

Especially the topic of "Who will win the fight between Xiaoxianrou and Lu Renjia?" Although it seems outrageous at first glance, it really aroused the desire of netizens to work hard, and the popularity of the question skyrocketed.

Although everyone was mostly ridiculing, and no one thought that the little fresh meats could really compete with Lu Renjia, but under the heated discussions among netizens, Changteng Entertainment's promotional goal was successfully achieved.

Through this way of rubbing the heat, more people know about the movie "Jiangshan Fengyunlu".

Although the rising popularity is often not a positive one, black and red are also red!

"Jiangshan Fengyunlu" itself is also scheduled for an unpopular schedule, and there are not many movies that can be played at that time. When the audience enters the cinema and glances at the movies that are being screened, they find that they have never heard of other movies. Only "Jiangshan Fengyunlu" The name "Feng Yun Lu" is impressive, and there are many films in the lineup, so it is easy to guess how the audience will choose.

Obviously, the person in charge of the marketing department of Changteng Entertainment is also a marketing genius, and he was keen to discover this hot spot, and he just added fuel to the already good popularity of "Jiangshan Fengyunlu".

It's just that for the people at Studio 404, it's a little uncomfortable.

You guys took advantage of Lu Renjia's popularity, what shall we do!

Yao Wenyang sighed: "This Changteng Entertainment is really shameless! Just rub it hard! But this is very detrimental to our publicity!"

Zhao Haoyan was stunned for a moment: "Hey, has our game been decided and how to promote it? Why don't I know?"

Yao Wenyang explained: "Does this need to be said? Looking at Mr. Lu's previous operations, it is already obvious. We obviously want to take advantage of Lu Renjia's popularity! It can be seen from the demo!"

From Yao Wenyang's point of view, this matter is actually quite clear.

Why did Mr. Lu release the demo of "Diplo Martial Arts" before?

In fact, this demo is a large-scale promotional video!

The game industry is different from movies. Movies are preheated with promotional videos, but games can be preheated with demos. Players feel good after playing, and most of them will start with the official version.

Facts have proved that Mr. Lu's choice is correct.

The demo of "Unique Martial Arts" has aroused a good response. Although only a very small number of players can pass the level of gang fights, it is full of topics. Coupled with the gimmicks of "Movie Casting" and "Fighting Lu Renjia Simulator", the popularity of the demo is very high.

This has laid a good foundation for the release of the official version of "Diplo Martial Arts".

To put it bluntly, "Solitary Martial Arts" also needs to take advantage of the popularity of Lu Renjia's incident, and it can't be said to be a slap in the face. After all, it really got Lu Renjia's data from Jinghai Research Institute, which is different from Changteng Entertainment. It doesn't matter, but there is still an essential difference even if you push it up.

"Unique Martial Arts" and Lu Renjia are comparable.

Originally, more than half of Lu Renjia's popularity could be transferred to "Double Martial Arts", but with Changteng Entertainment's intervention, the popularity will definitely be greatly reduced!

After all, Changteng Entertainment is rich. The overwhelming marketing, all kinds of hot searches and fan discussions have attracted everyone's attention to "Jiangshan Fengyunlu", and "Double Martial Arts" is naturally less popular. up.

Even if the relationship between "Solitary Martial Arts" and Lu Renjia is closer,... After all, neither of these two projects has Lu Renjia's participation! Therefore, in the eyes of people who don't know the truth, there may not be any essential difference.

Zhao Haoyan was a little nervous for a moment: "Then what should we do? Brother Lu, what do you think?"

Lu Zhixing looked at Li Rushan who was on the side: "President Li, what do you think about this?"

Li Rushan hurriedly put back the smile that had just appeared on his face: "Changteng Entertainment is too disgusting! But I don't think the problem is too big. There is a saying that goes well, the wind knows the strength of the grass, and the fire makes the real gold. It is the mule or the horse." Come out for a while, our project is of excellent quality, don't be afraid!

"By the way, Mr. Lu, is our game going to be reversed this time? I think now seems to be a good time!"