Prominence in Football Community

Chapter 305: Hero treatment

After saying goodbye to Feng Shiyao and Xiao Yingying, the next day Gao Zheng packed all his luggage and returned to China with his agent Viviano.

But this time he did not fly to the city where the old man and Zhao Ju were located, but flew directly to the capital of China.

There, he needs to be interviewed by CCTV, and several other commercial activities are waiting for him.

After becoming the golden boot of Serie A, and setting a new record, Gao Zheng's value has skyrocketed-this value not only refers to Gao Zheng's transfer fee, but also refers to his commercial value.

Previously Viviano did not sign any commercial endorsement activities for Gao Zheng. This is not because he is incapable or lazy, but a decision after he and Gao Zheng have fully discussed.

At first, because Gao Zheng was still worried about the diagnosis of the Milan laboratory at that time, he was unwilling to accept any commercial contract. He was worried that he would be seriously serious by the Milan laboratory at that time. live.

Later, he had another idea to prove himself in Serie A. And Viviano also feels that it would be more advantageous to wait for Gao Zheng to become famous in the Serie A before discussing the contract, otherwise the current contracts are all small contracts and the prices are not high.

He is full of confidence in Gao Zheng, and he firmly believes that Gao Zheng can definitely stand above his head, so he is not in a hurry.

In fact, it is indeed the case. With Gao Zheng's outstanding performance in the league and the public opinion dispute caused by his scheduled golden boots, Gao Zheng's commercial value has increased.

At the end of the season, Gao Zheng handed out a perfect answer sheet, and now it is better to talk about commercial contracts. After all, it can break the Serie A record of 62 years and become the first person in 105 years. Such a result has never been achieved before.

The most interested and enthusiastic about Gao Zheng is the Chinese corporate brand.

After all, Gao Zheng is a Chinese player, and his achievements in football make the Chinese proud.

Football is the world's first sport, and it has a very strong mass foundation in China. But in such a world first sport, China, as a populous country, has no players who can deserve their status as a big country. This is something that many Chinese fans are worried about.

Nevertheless, the influence of football in China is huge.

In every World Cup, China may be the only country that does not have a participating team but still invests in tremendous enthusiasm and enthusiasm. The TV broadcast ratings and the number of fans who go to watch the ball are among the best.

This shows the position of football in China. Although the national ball is table tennis, the most popular is football.

In the absence of appealing stars, football has such a low position in China, which shows how broad this market is.

The previous Chinese market could only be harvested by European giants and those world-class stars.

Although those world-class stars have a huge number of fans in China.

But I am afraid it is still difficult for one person to take care of all the Chinese fans.

In this regard, Gao Zheng has become a candidate who can bring everyone together.

Whether you like Messi or Cristiano Ronaldo, whether you like Kaka or Rooney, you are first of all a Chinese, and naturally will be more likely to have a sense of identity with the top stars in your country.

Before, there has never been a real world-class star in Chinese football, so this sense of identity is hard to show.

But now that Gao Zheng is born, all this will not be a problem.

The Chinese have one of the top five leagues in Europe... not only a firm foothold, but also a dominant player, what kind of appeal will he have among the Chinese fan community?

After Gao Zheng broke the record, it is evident that Chinese companies are constantly calling Viviano.

Business negotiations started before the league was over. Through various conference calls and direct flights, Viviano signed three endorsement contracts for Gao Zheng.

Two of them are domestic corporate brands in China, and they have nothing to do with sports. One is the first love in the universe. ah no, it is ICBC, and the other is on the island. China Mobile. These two are state-owned enterprises, and they are not related to football, but they are willing to sign endorsement contracts with Gao Zheng at a large price. I am afraid that they cannot simply use "commercial value" to measure such contracts.

In the process, Viviano saw the wealth of Chinese companies and their desire and joy to be a top star in their country.

The other is the famous sports brand Nike. As we all know, the main sponsor of the Chinese national team is Adidas, this famous German sports brand company has been cultivating in the Chinese market for many years, and has a good network relationship. So Nike wants to **** a Chinese iconic star from the adversary Adidas, it must pay a higher price.

But for the Chinese market, no matter how big the price must be paid.

It is now obvious that those big international brands have realized how terrible Gao Zheng’s future potential will be. If you don’t sign him now when he hasn’t fully reached the peak, then I want to sign him in the future, just afraid Will pay ten times more than now.

Think of it this way, now the expensive is actually not expensive at all...

※※※

In many countries, especially those non-football powerhouses, a top star is basically a national hero.

This time, Viviano witnessed Gao Zheng's heroic journey.

In several events in Beijing, a large number of fans gathered at the scene.

In particular, the signing event organized by Nike was originally planned to be placed in the Nike flagship store. As a result, because there were too many people signing up in the early stage, it had to be temporarily changed to the Olympic Park, but there was a football field there. You can let Gao Zheng show his skills to everyone.

The environment is naturally not in the flagship store looking at the tall, but everyone is here to see Gao Zheng, the environment is not important.

Gao Zheng also really used his ball skills to detonate the atmosphere of the scene.

The scene also arranged a little game, Gao Zheng and selected lucky PK shots.

The people who participated were having a good time, and the fans watching the lively onlookers were also very happy.

And paid a lot of money to sign Gao Zheng Nike

In the end, it is natural that both the host and the guest are happy, and it is full of joy.

That night, in the best five-star hotel in Beijing, Viviano and Gao Zheng stood in front of the huge floor-to-ceiling windows of the executive room, overlooking the night view of Beijing City, and the cars on the viaduct flashed through the lights, flowing in a row. The high-rise buildings are brightly lit, and there are those who can’t see with the naked eye but know that they must live in this huge city.

"You are just like a big hero, Gao Zheng. Do you see the eyes of the fans watching you today? Worshiping you like a god..." Viviano said.

But Gao Zheng didn't have a happy expression on his face, but instead of frowning on the glass window, he frowned: "It's just a season's golden boot, it's just a record, I think they treat me The enthusiasm far exceeds the achievements I have created."

"It's already pretty good. How many players can achieve this kind of achievement at your age? You can be the first person in Italian football in 105 years!"

"Hi, Serie A is gone, what's so great about the first person..."

"Hey, I'm Italian!"

"Ha, sorry, Andre. In short, I have to continue to work hard, the hero is not so good."

"It's great that you can have this kind of consciousness, Gao Zheng."

Gao Zheng touched his belly: "Suddenly a little hungry..."

Viviano hurried to find the order in the hotel room: "Call to eat?"

"What are you going to eat in Beijing? Come on, let me take you!" Gao Zheng stopped Viviano.

"What?"

"Skewer!"

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