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After negotiations, Zhong Cheng and Trivo Birch were ready to accept the sponsorship of Emirates.

Because the contract issued by Emirates is indeed the best of the three, giving the most money, and the price increase after Leeds United's promotion is also the most generous, Emirates is giving Leeds United a four-year contract, giving Leeds United a sponsorship fee of 3 million pounds per year.

If Leeds United are promoted next year, Emirates will raise its price to £5 million a year.

That's a good price, and some Premier League teams don't have £3 million a year on their chest sponsorship contracts.

You can see that in January 2001, Emirates signed a four-year sponsorship contract with the Blues Chelsea, and received advertising on the chest of the Chelsea shirt. At that time, they signed a four-year, £24 million contract, or £6 million a year.

A team like Chelsea is only £6 million a year, and Emirates' £4 million a year sponsorship fee for Leeds United is already a good one.

Of course, Chelsea's £6 million contract was signed more than three years ago, which is very different from the current sponsorship market. Chelsea's contract with Emirates ended this year, and they only negotiated before, Emirates wanted to renew the contract, but the Russian billionaire Roman Abramovich brought crazy reinforcements to Chelsea has gained a lot of exposure and attention, and the popularity of the Chelsea team has also skyrocketed.

This season, Chelsea have brought in Champions League-winning coach Jose Mourinho and continue to invest like crazy in the transfer market, gaining unprecedented attention. Chelsea will not be satisfied with a £6 million sponsorship deal this year.

Chelsea's asking price is too high, although Emirates has money, but it is not willing to be wronged, so Emirates gave up the contract with Chelsea, they hope to find a new team in England, it is said that Arsenal, Everton and other teams have entered their sights, but these teams still have contracts.

At this time, they saw Leeds United, a Championship team with a very high exposure, and Leeds United's results were very good, and promotion should still be very possible, so they approached Leeds United to discuss cooperation.

During this period, Chelsea announced that they would reach a partnership with South Korea's Samsung Group, which signed a five-year contract with Chelsea for 50 million pounds on the chest of the shirt, which means that Chelsea will receive a contract of 10 million pounds per year, which has become the largest contract in the Premier League.

You must know that the previous contract for the chest advertising of the Premier League's No. 1 jersey belonged to Manchester United, and Vodafone's contract for Manchester United was £36 million for four years, £9 million per year.

Liverpool and Carlsberg's chest advertisements are currently £7.5 million a year, and it is said that Liverpool will soon renew their contracts with Carlsberg, which will cost around £9 million a year.

So, for now, it's good that Emirates can give Leeds United a £3 million annual contract to the Championship side. And after Leeds United is promoted, their contract will reach 5 million pounds a year, which is very lucrative, which is definitely more than Leeds United's peak period back then.

Of course, this is mainly because the sponsorship fee is going up every year, maybe looking at the £5 million a year contract is very good now, but in two years you won't think so.

Zhong Cheng remembers very clearly that in a few years, the chest advertisements of those giant teams will be 20 or 30 million euros or pounds a year, which is simply super sky-high for now.

Moreover, Zhong Cheng also learned that Emirates originally planned to sign with Arsenal, and Arsenal's contract with O2 will not end until the end of this season, that is, next summer, and Emirates feels that it is too long.

Emirates is said to have offered Arsenal a £6 million per year contract. In this way, Leeds United's contract is really, really good, and it is going to catch up with many Premier League teams.

Faced with such a lucrative contract, Zhong Cheng and Trivo Birch naturally will not disagree.

In fact, Zhong Cheng is also very clear that Emirates has issued such a high sponsorship contract to Leeds United, firstly, because Leeds United is one of the most talked-about teams in the British continent, and the exposure rate is very high, and the impact of Leeds United's youth storm has not yet been completely curtain called, and the influence is not bad, secondly, the existence of Zhong Cheng's topical figures, they have seen Zhong Cheng's hype methods, they are very optimistic about Zhong Cheng, they will not regard Zhong Cheng as a madman, and the third is the Chinese market behind Zhong Cheng.

Emirates has done a survey, now Leeds United is very popular in China, originally Leeds United in China has a large number of die-hard fans, and now Leeds United has a yellow-skinned chairman and coach with a Chinese background, which naturally attracts countless attention, although there is almost no TV station in China that broadcasts the Championship, but it does not prevent everyone from paying attention to Leeds United.

So, for all these reasons, Emirates offered Leeds United such a lucrative contract.

Truth be told, Emirates is also a bit of a gamble right now, betting that Leeds United will be promoted to the Premier League in the last two seasons, and only after promotion to the Premier League will their investment get the return they want.

And Emirates has money, and they have been making profits for more than ten or twenty years, but what money do they have?

The money invested in Leeds United is nothing more than scum.

Eventually, Leeds United agreed with Emirates to sign the four-year contract.

Originally, the UAE's Maxim was going to attend the press conference to sign Leeds United, but his flight was delayed and he had to abandon this plan.

The next day, Leeds United held a press conference to announce the signing of a contract with Emirates, which will be the chest sponsor of Leeds United's shirts.

At the press conference, Zhong Cheng and the head of Emirates, Abdullah Bani Hashim, showed Leeds United's new jersey, which will be printed with the Emirates advertising [Fly· Emirates], Fly is in the middle of the top, and Emirates is in the bottom row.

The chest ad is now on the chest of the Chelsea team, but after January next year, the Chelsea chest ad will be replaced by a Samsung ad.

The

signing of a contract between Leeds United and Emirates has caused a lot of sensation in England, after all, Leeds United is now a Championship team, and their chest advertising contracts are even higher than some Premier League teams, and they are even close to catching up with Arsenal, which no one expected.

Countless media outlets are reporting on this incident, and they have exclaimed that the world has changed.

These journalists have claimed that Emirates has made a very bad deal, that they have thrown a large sum of money into the water.

Bradley Wilson even claimed that this was the worst business investment of the year, and perhaps next year, we will only see Emirates' chest advertisements in League One.

Bradley Wilson is really extremely ironic, humiliating Zhong Cheng fiercely.

Bradley Wilson also claimed that the person in charge of Emirates was simply a madman, and that he had reached a cooperation with Loya, a madman, which was simply beyond the comprehension of normal people.

Bradley Wilson also suggested that we should be able to observe a moment of silence in honor of Emirates now. Of course, people may not care about this money at all, but this has caused Emirates a huge reputational loss, and this investment is simply a failure.

And Gerald Krasner is very eye-catching, how did he not have such a good thing when he was at Leeds United? Damn it, you're going to have to finish off Leeds sooner or later, Gerald Krasner cursed Chung.

Countless people in the British mainland couldn't understand this scene and exclaimed that Emirates was crazy.

Of course, this is also a lot of unhappiness for the Premier League teams, why does a Championship team have more chest sponsorship than our Premier League teams? Are the Emirates people stupid? Why don't you look for us, you have to find a Championship team, and it's a Championship team led by a madman? Even, no, next year it's a League One team.

The managers of these Premier League teams also stood up to ridicule Leeds United, sarcastically mocked Zhong Cheng, and expressed their opinions. But that sour smell can't be concealed, and red eyes are a disease.

Zhong Cheng replied to these Premier League teams like this: "Red eyes are a disease, you have to continue to treat, and the medicine can't be stopped!"

This instantly angered countless Premier League clubs, who criticized Zhong Cheng one after another, and they even used some small means to add fuel to the fire, once again pushing Zhong Cheng to the forefront.

At this time, the head of Emirates, Abdullah Banihashim, stood up to speak, saying: "Our contract with Leeds United has been carefully considered and evaluated in detail, we believe that Leeds United is a club with great potential, and the owner of the club, Mr. Zhong Cheng, is a very talented person, and we are confident that Leeds United will be promoted to the Premier League under his leadership in the next two years."

Abdullah Banihashim continued: "We believe in Mr. Zhong Cheng, and Mr. Zhong Cheng will not let us down. And that's just part of our investment in Emirates, and in the near future, we will be working with more teams, we are a company with big ambitions, and we won't let you down!"

They had just signed with Leeds United and their Emirates name had been talked about by countless people and appeared in newspapers all over the world, and they were very happy with the publicity.

Although when people talk about Emirates now, there aren't many good things to say. However, the most important thing is that there are countless people around the world talking about Emirates

, and that is enough! Emirates is satisfied with the partnership, and of course, they also hope that Leeds United can be promoted from the Championship as soon as possible, so that they can get more in return for Emirates.

Of course, they can't decide whether Leeds United can be promoted or not, and they can only hope that Leeds United can do well and be promoted from the Championship.

Having

signed with Emirates, Trickor Birch is immediately dealing with Leeds United's new shirt, which will be worn in the upcoming fifth round of the Championship.

After the jersey was ready, Zhong Cheng began to prepare to go to the away game.

In the fifth round of the Championship, Leeds United will travel to Sheffield to face Sheffield United.

Leeds is only 55 kilometres from Sheffield, less than an hour by car, and Leeds United Club departs the same day and goes to Sheffield to race on the same day.