Urban Super Live

The main content of the advertisement is about a young man who waters the dead leaves on the street every day on his way to work, donates his living expenses to beggar mothers and daughters who claim to have no money to go to school, helps the auntie to set up a stall, and gives The grandma who lived alone gave fruit, and even gave her lunch to the dog, and gave up her seat on the bus...

Everything in it is very ordinary, even small and insignificant. It is a story that people can often encounter in life, ordinary little things, and then come together to form a story.

Although the things are small, they are very touching because they are close to life.

Yang Shuhe has seen it several times before, and every time he is moved by the selfless dedication of the protagonist in the advertisement.

This time, he was going to shoot him out.

When Chen Shuren heard Yang Shuhe's idea, he couldn't help but be overwhelmed. He secretly said that besides reciting lines to the camera, he could actually make such a public service advertisement. It felt like a classic little movie.

He couldn't help but sigh inwardly:

"Okay, that's great. He Miao is worthy of being the director of the world organization. The idea he came up with is not ordinary, so I will shoot him!"

Yang Shuhe said modestly, "Just as long as you think it suits you!"

Chen Shuren: "It's so appropriate, this is the most touching public service advertisement I've ever heard!"

"..."

Now that the script is decided, it is easy to shoot.

In this public service advertisement, there are no special effects, no action scenes, as long as the lighting and sound effects are done well, so the shooting process was extremely smooth, and it only took two days to complete the shooting, even the promotional posters were shot together It's over.

Yang Shuhe also left Beijing Radio Station and continued to promote "Resident Evil" around the world.

Five days later, this public service advertisement was simultaneously launched on all major TV stations and major video websites of the whole organization, including CCTV.

At first, people thought it was an advertisement for a certain product shot by Yang Shuhe, but as the broadcast progressed, everyone was gradually moved by the advertisement, and their eyes turned red.

At the beginning of the scene, it is a sunny morning, the young man played by Yang Shuhe is walking on the way to work.

Suddenly, he was hit by water droplets from upstairs.

Yang Shuhe took a look and found a withered bonsai near his feet, so he moved the withered bonsai to the place where the water drops fell, and let the water drip into the flower pot.

When the camera turned around, there was an old lady pushing the snack cart with difficulty, but because there was a step under the snack cart, the old lady couldn't push it up.

At this time, Yang Shuhe, who was at work, saw it and hurried over to help the aunt push the snack cart.

Then, the camera turned to Yang Shuhe eating breakfast, and a dog ran over and looked at his breakfast, looking like he wanted to eat it.

Seeing this, Yang Shuhe gave the dog a chicken leg.

The picture changed again, and Yang Shuhe saw a mother and daughter kneeling on the street begging. There was a piece of cardboard in front of the mother and daughter, and the words "begging for children's tuition" were written on the cardboard.

Yang Shuhe thought about it, took out his wallet, and donated all the two hundred money in the wallet to the little girl.

The owner of an optical shop next to him saw the protagonist's move and shook his head disapprovingly.

Apparently, the owner of the optical shop is sophisticated and knows that this kind of begging people are basically liars. It's really heartless to give money to such people!

At night, Yang Shuhe quietly hung a bunch of bananas on a doorknob.

It turned out that in this room lived a widowed old man!

It wasn't until this time that the first line sounded on the screen:

"What will he get in return?"

"What if he does it every day?"

The answer is not given directly in the advertisement, but the audience is allowed to see for themselves.

It was another day, and Yang Shuhe passed by the place where the water dripped, but the dead wood remained unchanged.

I met the lady vendor again, pushing a snack cart, but this time the lady vendor complained that the protagonist was late!

When I met a begging mother and daughter, because of limited financial resources, I didn’t give much money this time, and the mother and daughter looked at me with strange eyes, as if they were complaining or embarrassed?

After getting off work with a tired face, the protagonist returns to his small dwelling, eats a simple dinner, and suffers from mosquito bites...

At this time, the second narration of the ad sounded. This narration is also the most common and true portrayal of every ordinary person who does good deeds: "He didn't get anything, he didn't get richer, and he didn't get on TV because of it." , has not become more famous, and is still unknown..."

In the picture, Yang Shuhe continued to feed the stray dogs, but this time when he left, the stray dogs followed him silently.

He came to the place where the mother and daughter were begging, but found that only the mother was there, and the little girl was gone.

Just when the protagonist was wondering, a childish voice broke Yang Shuhe's doubts.

"mom!"

I saw the little girl who was originally begging, wearing a school uniform, carrying a schoolbag and looking at him...

Eye sockets can not help but moist!

"What he does, the thing he gets the most is emotion!"

"He witnessed happiness, felt love, had a deeper understanding of life, and obtained things that money cannot buy!"

“The world is a better place because of it!”

At the end of the picture, it is frozen in the shot of the former dead wood growing new branches, and a row of words "Xuan" appears...

In this public service advertisement, Yang Shuhe's approach may be too saintly. In reality, there are very few people who can do what he plays, who keep giving and don't ask for anything in return.

However, this does not affect the viewing experience of the audience in the slightest.