Urban Super Live

In the earth, Kuaishou has grown from obscurity to more than 3 million users. In just two or three years, it has become an entry-level product that can compete with WeChat, Sina Weibo, etc. on the same track. It can be said that the players are developing rapidly.

The reason why Kuaishou has become popular so quickly is because it has a low barrier to use and is easy to use. You can shoot whenever you want, and the user experience is very good.

It’s just that Earth Kuaishou also has some shortcomings. The first is that the search function is poor, and it cannot classify videos well, and it cannot allow users to easily choose their favorite types of videos.

The second is that the PC side is not doing well.Kuaishou is almost always a mobile phone user, and the look and feel experience on the computer is poor, which greatly reduces its profitability.

When Yang Shuhe was traveling, Kuaishou was still burning money for financing, and it hadn't even been able to talk about profitability.

These are Yang Shuhe's plans to improve.

And Yang Shuhe, relying on the Douyu platform, and the promotion that he never expected, will do a better job and develop faster than the Kuaishou on earth.

In this way, you can also use Kuaishou to develop Douyu Video, and you don't necessarily have to spend a lot of money to buy film and television copyrights.

Chapter 115 Perfect Douyu

An Di listened to Yang Shuhe's explanation about Kuaishou in detail, his eyes couldn't help but shine brightly, and he said excitedly: "The mode of making gifs independently by users you mentioned is indeed relatively new, allowing everyone to live broadcast and record anytime, anywhere Videos don’t have to be as demanding as network anchors. If done well, it can indeed increase the traffic of Douyu videos. Only when no one else has it, can they quickly occupy the market and seize the opportunity. However, "

After talking about the good part first, An Di changed his tone, and then pointed out the shortcomings of Kuaishou: "However, it is not so easy for this software to be recognized by netizens. First of all, the gifs shot in Kuaishou must be It’s brilliant, so it can attract people? Otherwise, if it’s full of boring content, users won’t like to watch it. And ordinary netizens, can they make such attractive videos? Don’t let the website be full of rubbish The video has taken over!"

Yang Shuhe said:

"First of all, the concept of 'attracting people' is relatively general. It doesn't have to be funny, touching, or well-made videos to be attractive. In fact, people all have a desire to spy on other people's privacy or life. To put it bluntly, this It’s called voyeurism, or to put it nicely, it’s also called curiosity, so even if the netizens take pictures of eating, drinking, and messing around, they can still attract people. And don’t underestimate the desire of netizens to perform, just give them a platform to show themselves , The energy they display will be beyond your imagination. The masters are still among the folks!"

Regarding the content of the video, Yang Shuhe was not worried at all.

For example, in Earth Kuaishou, all kinds of jokes, funny short films, death scenes, beautiful women showing their bodies, and even eating, etc., are all popular among netizens.

Netizens' curiosity-seeking psychology and desire for self-expression are vividly displayed above.

It's just that no matter how smart An Di is, she hasn't really seen the magic of Kuaishou like Yang Shuhe, so no matter how much Yang Shuhe touts, she still has doubts, not as confident as Yang Shuhe.

Many times, An Di didn't understand why Yang Shuhe was so confident.

It's like competing with "The Voice" and "Never Expected", like the competition with Hu Yan, Han Sanshi, and Zheng Zidan, and now we have to add Kuaishou!

Let go of your doubts.

Although Andi is not sure that Kuaishou will be [-]% successful, but from her perspective, she can see that Kuaishou does have many advantages and can be given a try. Therefore, she is not opposed to the strategy of promoting Kuaishou to drive the traffic of Douyu videos. .

"Although Kuaishou is a method to promote Douyu videos, Kuaishou mainly relies on mobile phones, and the cost of promoting Kuaishou mobile APP is not a small sum!"

After solving the problem of video resources, Andy began to worry about money again.

Indeed, if you want to promote a new mobile application, the cost required is indeed not a small amount.

Kuaishou on earth has gone through three rounds of financing, and the hundreds of millions of funds obtained have been used to promote the Kuaishou app and maintain and upgrade servers.

Yang Shuhe has a system and does not need to maintain the server.

But if you want to promote the Kuaishou APP quickly and on a large scale, it is still very expensive.

But fortunately, Yang Shuhe now has two promotional windows for "Unexpectedly" and Douyu live broadcast.

In particular, a phenomenon-level short film like "Wan WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa?

As long as there are a certain number of initial users, with the attractiveness of Kuaishou and no competition from similar products, it will definitely be like a snowball, and it will grow bigger and bigger without spending much money on promotion.

After Yang Shuhe told An Di his thoughts, An Di also knew that with the current capital of DreamWorks, this was the only way to go.

After setting the direction, An Di couldn't help being shocked, and became vigorous again, saying: "Since we have decided to promote the Douyu shopping website and Douyu Kuaishou, then we must quickly develop the corresponding website and mobile app, and strive to be popular in Wanwan. I never expected to make it before the end of the first season. And I will be able to contact the suppliers of the shopping website first, discuss the supply price, contact the warehouse, logistics express, and recruit customer service and buyers, so As a result, the current office is not enough, and another office space needs to be leased..."

"You needn't be in such a hurry,"

Yang Shuhe saw An Di crackling and talking about a big deal, looking eager and impatient, he couldn't help persuading: "Actually, I have already developed the shopping website and Kuaishou APP, you just need to contact the supplier for the shopping website. Merchant will do."

When An Di heard the words, she couldn't help being very surprised, she suddenly remembered the doubts in her heart all the time, and she took the opportunity to ask out, saying: "I have been in DreamWorks for more than half a month, why haven't I seen the Douyu website?" The engineers of the department? Don't they work here?"

Yang Shuhe still looked calm when he heard An Di's doubts.

He has long known that "Betta Fish" is an unavoidable problem, and it will definitely arouse suspicion from others.

Especially after the Douyu's reputation is getting bigger and bigger, it will attract more prying eyes from outsiders.

He had also considered for a long time how to hide the "Betta Fish System" matter.

The only way is to really establish an independent "Douyu website" department in the real world.

Otherwise, no matter how Yang Shuhe concealed it, the fact that Douyu.com had no real servers and employees would become a loophole for others to suspect.

Things like the Douyu website server are easy to say. Yang Shuhe doesn't really want to build such a large-scale server. He just needs to look like this and be able to fool the outside world. Therefore, Yang Shuhe only needs to have sufficient funds to build it.

But the employees of the Douyu website are not easy to handle.

The real situation of the Douyu website can be hidden from outsiders, but it must not be hidden from the employees of the website. After all, Yang Shuhe recruited them, and it is impossible to prevent them from accessing Douyu's server.

But if they are allowed to touch the server of the website, won't these people know that the Douyu website is actually just an empty shelf?Shouldn't it be even more suspicious?

Employee matters, although difficult, are not without solutions.

Yang Shuhe discovered a mysterious item called "intelligent biochemical human" for sale in the system mall.

The appearance and body structure of these cyborgs are exactly the same as ordinary people. Even if they are irradiated with X-rays, they cannot tell the real from the fake.

It will not violate the orders of the host.

Therefore, Yang Shuhe plans to buy a few intelligent biochemical humans to act as programmers for the Douyu website.