Urban Super Live

If Yang Shuhe can also give them Pindong and create a popular advertising phrase comparable to the catchphrase "Everything Cola", its influence will be greater and deeper than the tens of millions of publicity and promotion. People's hearts, of course Liu Qiangdong is very interested.

But this time, Yang Shuhe didn't directly tell Liu Qiangdong what the method was, but changed the subject, saying: "The first three episodes of our "Wonderful Expectation" have accumulated more than 2 billion hits. The popularity, even compared to the variety shows with TV ratings over 2%, is even worse. And variety shows with ratings over 2%, the naming fee for a season is not less than 1.1 million, and they still I will not be responsible for shooting commercials, and I will not promise to shoot classic commercials and arouse heated discussions among netizens, so Mr. Liu's price of [-] million is not enough to do so much."

When Liu Qiangdong heard Yang Shuhe speak, he knew that the other party thought that the advertising fee he gave was too low, but the demand was still so high.

Indeed, if the other party really does it and shoots a classic advertisement, and it also arouses a large-scale discussion among netizens, this fee is really not too much.

As mentioned above, as long as Pindong's advertising words can be promoted into Internet buzzwords, this alone will be worth [-] million publicity expenses!

But Liu Qiangdong is also an old fritter in the mall, so of course he will not take the initiative to increase the price.

Instead, they pointed out the deficiencies of "WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWan', although the first three episodes received a lot of hits, our Pindong only joined in the middle of the broadcast. I have already missed the popularity of the first three episodes, and also missed the best promotional opportunity.

And no one can guarantee that "Unexpectedly" will still have the same enthusiasm in the future.

It can be said that we are very disadvantaged, and your company is not the best publicity choice for our Pindong.

The reason why we can still offer a high price of 1.1 million is that we have taken a fancy to Mr. Yang's advertising promotion ability, and now Mr. Yang is going to raise the price. I think this approach is very inconsistent with business rules, and it is not in line with what we just had with Mr. An agreement. "

Yang Shuhe was unmoved, and retorted one by one:

"Our" Unexpectedly "has signed a joint promotion agreement with the ten domestic video websites with the largest traffic in China, so we will not doubt the popularity of the season of" never expected ".

As the exclusive title sponsor, the Pindong Mall brand will also appear on the top ten domestic video sites at the same time.

If you go to these video sites alone and place advertisements, you will need at least [-] to [-] million in two or three months.

And we only charge you a naming fee of 1.1 million yuan, which is very reasonable.

Then we have to write the sponsorship advertisements for each episode and shoot two advertisement videos for you, which is already a free gift.

However, since Mr. Liu has put forward high requirements for advertisements, of course we can no longer shoot according to the standard of "free gift", so a price increase is an inevitable condition. "

Of course, Liu Qiangdong was not something that Yang Shuhe could talk about in just a few words. He shook his head and said, "It's the first time for a big girl to get on a sedan chair. There is no precedent at home and abroad. No one knows the actual effect. Therefore, we also took a lot of risks to make this decision.

And now Mr. Yang is going to increase the price again. Isn't this sincerely embarrassing us?

Originally, I used a high price of 1.1 million to title an online short film, and the board of directors already thought I was crazy. If I raised the price, I would really be called a madman!

Therefore, it is impossible to increase the price. If Mr. Yang insists, it may cause us to terminate this cooperation. "

Yang Shuhe would not take Liu Qiangdong's threat seriously either, it was just the other party's negotiation skills.

But he didn't have the patience to get rid of the skin with the other party. In this kind of negotiation, you come and go, so let's leave it to someone who is more suitable for it!

Thinking of this, Yang Shuhe secretly gave An Di a wink, and stopped talking.

Andi immediately understood Yang Shuhe's intentions, followed Liu Qiangdong's words and said: "Advertising is to advertise widely, so the success of an advertisement depends not on which platform he puts it on, but on the reputation of this platform. how.

And we never expected the fame we have now, I believe I don't need to say more, Mr. Liu has already gone through a detailed analysis before coming, so it can be said that there is no risk.

As for Mr. Liu’s worry about the fact that there is no precedent for naming an online short film, I actually think this is an advantage, because as the first person to eat crabs, not only will he be the first to taste the delicious food, but he will also be sung by everyone, Worship also has a more positive effect on the promotion of your Pindong. "

Next, An Di and Liu Qiangdong had a gun fight, trying to persuade the other party to accept their opinions.

After a heated debate, they first refused to give in to each other, then slowly compromised with each other, and finally reached a general agreement, which made Liu Qiangdong finally make a concession and agreed to increase the price of the naming fee.

The reason why Liu Qiangdong was willing to make a compromise was because he read the advertisement written by Yang Shuhe and Yang Shuhe's commitment to promote it.

However, next, the two stalemate again on the issue of how much the naming fee will increase.

140th price increase

According to Liu Qiangdong's advertising requirements, Andy is going to directly increase the price to 1.5 million package naming fees.

However, Liu Qiangdong is only willing to increase the price by 1.1 million on top of the original [-] million.

It can be said that the differences are huge.

However, as the so-called asking the price out of the sky and paying back the money on the ground, since a consensus has been reached on such a difficult matter as a price increase, as for the question of how much to increase, it is just a slow negotiation between the two parties to see who is more patient.

No one will feel unhappy because of the other party's counter-offer.

However, after all, when money is involved, the negotiation process between the two parties is extremely difficult and slow.

Andi saw that no matter what he said, Liu Qiangdong was still unwilling to make too much concessions, so he had to find another way, suggesting that if the price increase was not large, he could reduce the number of titled episodes, or lower the requirement for an advertising video.

After all, based on Yang Shuhe's original plan, he never expected that only 15 episodes would be filmed in the first season, and Liu Qiangdong's request for 20 episodes had already disrupted his plan, so he had to add extra episodes that he never expected to make up enough. [-] episodes.

If they are willing to reduce the number of episodes broadcast in the first season, Yang Shuhe can save those extra episodes for another season, which is more cost-effective.

But now that Pindong is rich and powerful, he is not willing to lower his requirements at all.

As a result, Liu Qiangdong had no choice but to increase the price.

After some tug-of-war, in the end, the two sides successfully negotiated the price.

The total price of the naming fee is 1.28 million, but there are rigid requirements for the two video advertisements shot by Yang Shuhe.

It must reach a certain level of popularity on the Internet. Of course, Pindong will cooperate accordingly.

As soon as the two parties signed the agreement, Liu Qiangdong couldn't wait to ask Yang Shuhe: "Mr. Yang should be satisfied now, and you can tell your promotion plan!"

杨书禾闻言，这才不慌不忙的收起手机。

sweat!

他刚才根本就没有理会安笛和刘强咚的讨价还价，因为等得无聊，就一直在和关桔儿短信聊天，说些情话，也算是弥补他今天的爽约了！

此刻见刘强咚询问，他也没有立即回答，而是拿起笔又开始在纸上写了起来。