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A few may be vacuum-packed and have a slightly longer shelf life. However, tofu is cheap and has a short shelf life, so that tofu is generally made and sold by local tofu workshops. It is difficult for chain brands to guarantee their own tofu, which is relatively local The small workshop tofu has advantages in price, taste and sales channels.

And Liu Xing looked at the soybeans soaked in water, thoughtful—maybe, this is the key to having core competitiveness! Taking this as an opportunity, maybe we can create a hot pot restaurant brand, usually relying on the base material , condiments, control chain stores or franchise stores, without the support of hot pot base and condiments provided by the headquarters, not only cannot enjoy the brand blessing that consumes a lot of advertising costs, but also cannot guarantee that they can independently open hot pot restaurants , can beat those hot pot chain giants, invest a lot of money to research the base formula.

For hot pot restaurants, after the headquarters controls the hot pot base, it has the advantage of providing a unified taste, so FL can achieve scale expansion, so that more people who want to open hot pot restaurants will not open their own stores, but choose to join - some hot pot with advantages brand.

Liu Xing figured out that it was difficult to form a unified weapon to control a large number of branches and franchise stores in the past. But the unique soybeans can be made. The recipe of the tofu brand is the key! Monopolizing the unique supply of soybeans, The tofu, soy milk, and soy products made from other soybeans are not as good as the soybeans provided by ourselves, so that we can control the core raw materials to form an advantage.

If it were someone else, it would probably be impossible to get a soybean with core competitiveness! Because, in many cases, it would take agricultural experts more than ten years or even decades to research a crop with advantages. Variety improvement and research and development.

In this kind of thing, except for a few international agricultural giants who will invest huge sums of money in research and development.

Generally, it is the governments of various countries that spend money on strategic research.

Therefore, the commercial value of owning an improved variety that is obviously better than similar crops is almost no less than that of a newly developed drug! And Liu Xing is because of the help of Tiantian Farm and group friends, so r , a large number of improved varieties can be registered as patents.

In this way, you can form your own patented seeds. Use this as a basis for industrialized planting.

Then use the grown ingredients as a bargaining chip to commercialize! After playing with this method a few times, Liu Xing thinks that he may build a giant in the field of food and agriculture with one or two efforts! Xing Food Company. "Boss!" Well! Everyone is busy, I don't want to disturb your work, I'm here to talk to Mr. Yang about something.

"Boss Yang hasn't slept yet, you came just in time.

Soon after, Liu Xing met Yang Hao in Yang Hao's office with a sofa.

8 It seems that although Yang Hao is in good spirits, his hair is a lot bald.

It should be that since the establishment of the company, it has been developing rapidly every day, so the operation team is really busy.

Yang Hao comes from a technical background. As the leader of the management, both management and technology have to intervene. It is normal to lose a lot of hair. Hair loss also proves the hard work. It indirectly proves that the money Liu Xing hired him was not wasted, not the salary. A thief. But a veteran veteran who created value for him.

Boss, you came just in time. It was originally my summary report on the company's operation and development last week, and I was going to send it to your mailbox.

"Yang Hao said with a smile," generally speaking, the status of the current company is relatively good. In particular, the hot pot chain is developing very rapidly. It is recommended to some institutions. I'm interested in the hot pot chain project

Chapter 490

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In addition, hot pot projects can also be used to attract a large amount of venture capital.

The hot pot project absorbs venture capital funds, and can give back to Star Gourmet Company through related cooperation and profit sharing.

In the future, even greater benefits can be obtained through listing!" Liu Xing said with a smile, "In a sense, this project can achieve multiple benefits at one stroke - one project can generate multiple benefits!" "Yes! Exactly! Actually In the past, after we introduced the hot pot project, the capital was particularly impressed by this kind of project that can clearly make money, belongs to the traditional large consumer sector, and can use price-earnings ratio, price-to-sales ratio, return on equity and gross profit rate to analyze financial data. Interest!" Yang Hao laughed. Mainstream capital is actually not the most fond of venture capital projects that don't make money, but only burn money.

The reason why venture capital is paid to venture capital is that it is essentially a high-risk investment.

Therefore, the core factor of venture capital is not the rate of return, but the ability to control risks.

Before each project has proved its future reliability, you must have the courage to invest, and you should not invest only when the industry prospects are bright. P i Therefore, venture capital veterans will not think that a few successful successes with good luck are nothing special .

The world's most successful leading venture capital institution pays attention to risk control and after diversification of investment, the overall rate of return of all funds.

If the profitable projects offset the loss, the overall annualized rate of return can be maintained at more than 5% per year, that is a miracle! It will attract a large amount of funds, and the money will be handed over to this kind of one with an extremely high success rate of [-]. The annualized rate of return is strong Equipped venture capital institutions to invest.

But in fact, some of the top VCs in the world can be established for decades, and the total annualized rate of return of VCs exceeds 20%! The annualized rate of return of VCs can exceed 20%, and the investment performance can withstand the test of more than [-] years The world's largest venture capital institutions are full of water chestnuts.

To put it simply, the average rate of return of all venture capital institutions is not necessarily higher than the average rate of return of traditional investments.

It's just that the market generally only focuses on those successful VCs whose returns are several times, tens of thousands or even hundreds of thousands of times, while ignoring that the venture capital industry itself is a meat grinder, and most of the principal is wiped out by the market.

If it weren't for the existence of a few projects with extremely high returns, the entire industry would cease to exist.

It is precisely because the risk of venture capital is extremely high, so an institution that only bets on the wind will never be the best venture capital institution.

And being overly cautious and not taking risks will also gain returns.

The real top venture capital institutions in the industry mainly realize risk hedging by investing in projects on different tracks and projects with different cycles.

As long as the investment projects are sufficiently dispersed across different tracks and fields, then the overall rate of return will be infinitely close to the theoretical rate of return.

Individual venture capital institutions are lucky and will be higher.

Individual venture capital institutions are unlucky, and the rate of return will be lower.

However, as long as the cost of investment is well controlled and the purpose is relatively dispersed, then the long-term annualized rate of return of top venture capital institutions has been slightly higher than that of Buffett since its establishment. Of course, no venture capital firm The total revenue multiple can be as exaggerated as Buffett's, mainly because the venture capital industry is too young to produce long-term results like Buffett's.

Venture capital institutions that can show off their annual achievements are already rare.

8 Of course, the heart of venture capital and the investment cycle they endure are longer than most mainstream investments.

In terms of liquidity, it is actually extremely poor! Especially, at the time of the financial crisis when liquidity is most needed, liquidity is generally exhausted, and it is even more difficult for venture capital projects to be listed or realized.

During the overheating period of the economy that does not need to consider liquidity, there are plenty of funds in the hands of venture capitalists.

And the period when venture capital lacks funds is often superimposed by the financial crisis and the lack of liquidity in the entire market. Assets that want to be realized can only be realized at a lower price or even cannot be sold at all.

The mainstream capital of the world, after analyzing different markets.

- Generally, venture capital is not regarded as a mainstream investment.

On the contrary, the business model is clear, the gross profit rate is high, and the growth rate is fast. This kind of good business is more in line with the appetite of mainstream capital all over the world. 0. Projects whose gross profit rate and return on equity can reach the level of Moutai will receive great support from all over the world. high valuation.

Naturally, the hotpot project cannot reach the level of Moutai, but it also has a very high return on equity and gross profit margin. More importantly, the current market is still in the period of development and growth.

Therefore, the current capital on the car, in addition to obtaining a high gross profit rate and a rate of return after the scale is stable, can now enjoy high growth! This kind of project, as long as it is not a fake project, will generally be broken by capital. Brain scramble.

Judging from the attractiveness of the project, Liu’s Hot Pot is even more attractive to mainstream capital than Xing Cuisine, whose users and traffic are growing rapidly! After all, Xing Cuisine’s current registered users are less than 20. Although the speed is fast, the prospect is not very clear.

The business model and financial statements of Liu's Hot Pot project are much better than Xing Cuisine.