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In particular, because of the influence of martial arts culture, Mount Emei can be regarded as one of the famous mountains that almost no one in China does not know.

The other one named Leshan actually has a good reputation, such as Lingyun Temple and Leshan Giant Buddha. Although the number of appearances in martial arts works is not as high as that of Emei W, it is still a famous mountain with history and culture. Due to the large area of ​​mountains, it also makes The population of Leshan is just over 300 million, which is incomparable with the densely populated counties and cities in the eastern coastal areas.

Due to abundant water sources, pleasant climate, and many plains and hills, Leshan has an advantage in terms of agricultural output.

There are a full 34 square meters of agricultural planting area in the territory. Liu Xing plans to build some high-additional and high-quality food production areas in his hometown in Leshan City. This is also in line with the local comparative advantages. According to it, agricultural resources are not comparatively advantageous. Investment Other projects may not be able to bring prosperity to the local area, but the projects that immediately increase the income of farmers are more in line with the local reality than any high-end projects.

"Soybeans are fine!" Grandpa directly agreed, "Our local Leshan tender bean curd is local soybeans! Our local soybeans are high in protein and high in nutrition, and are more suitable for making soy milk, tofu, bean curd, and soybean powder. how much oil.

Most of the tofu that is extracted from oil is imported.” I know that the local soybeans are good, but I have a good variety.

"Liu Xing said with a smile, "Before returning to China, I brought some seeds with me to promote planting in the country. After that, I will produce and sell them myself to supply my own finished tofu and tofu for soy milk brands! Because of my high-end route , not afraid of high cost and low production area, as long as the variety of beans is good, the price can be + times or even dozens of times more expensive than ordinary soybeans. Soybean itself does not have an advantage over foreign imports in terms of price.

Foreign soybeans are cheaper than domestic ones, so basically the domestic market is dominated by imports, supplemented by local production.

This thing, as an agricultural commodity, can still be sold at an outrageous price? "Dad! You don't understand! Let me tell you this, I grind the beans twice as much as soy milk, and sell them for 200 yen a cup in Japan. The supply is also in short supply!" Liu Xing said, "Tofu is a truth, even if I sell 2008 yuan a piece of tofu, I believe it will still be out of stock.

I am not planning to expand production and occupy the mainstream tofu and soy milk consumer market. I only sell to niche customers who recognize my price and think that the taste has improved and is worth the price. ""Liu Xing is right, your dad is a layman!" Grandpa said disdainfully, "Customers who really know how to appreciate and can afford it can pay a hundred times or even more for a little bit of quality improvement! The king of Macau gambling, for eating Famous chefs fry a bowl of fried rice with eggs at a sky-high price of 5000 Hong Kong dollars. There is no bargaining at all. For the really rich, if they just eat and have no other hobbies, they will be more diligent and thrifty in housekeeping.

"Grandpa knows what to do!" Liu Xing took out a small package of sample soybeans and said, "Soak until night, cook some soy milk, and try making tofu! In the evening, the soy milk and tofu are freshly baked.

Liu Xing showed his first-hand Xiangpo tofu, and the taste of soy milk quickly conquered his family.

"It's delicious!" My mother couldn't help showing disdain to my father, "Your father will brag all day long, pointing at my dishes, and occasionally do it yourself, as if he is arrogant.

In the end, he is not as good as a good son. After a little learning, the dishes cooked by your father are so delicious! , you can open a good store in Japan, the Japanese are so miserable, and there are not many good meals.

Looking at it now, grandpa underestimated your culinary talent! It’s almost like your grandpa and I when we were young... even better than your grandpa and my talent, and even the speed at which your uncle’s cooking skills improve is not as good You are like this! Sure enough, the old Liu’s bloodline is stronger from generation to generation! "The key is the quality of soybeans." Liu Xing said, "Why, if you monopolize the cultivation of soybeans, isn't it very promising?" Yes! "Grandpa said approvingly, "The key is, are your soybeans given by someone else? How can you monopolize it?" "This is a bet I won from someone else, and I can legally register a new variety patent." Liu Xing said with a smile, "Afterwards, relying on the supply of soybean varieties with this patent advantage as the core competitiveness, develop high-end tofu and soybean milk brand chain stores and franchise stores.

At the beginning, the soybean production was not high, and it was mainly exported to the Japanese market. In the Japanese market, the advantages of this soybean variety were used to cultivate the brand.

With the gradual formation of the brand and the expansion of the planting area, the domestic market, even Southeast Asia, Europe, America and other markets, will not let go of opportunities.

Because I am in a unique business, customers only like and dislike, there is no cruel competition of homogeneity! "Although, grandpa doesn't know much about business, but this soy milk and tofu are very expensive! If they are expensive If you can’t sell it, there will be a market if it’s cheaper.

"Cheap is not good! Making money is too hard, Grandpa, look, Moutai sells more than 000 million bottles of wine a year, and the profit it makes is estimated to be more than the sum of the profits of all domestic liquor companies? Why?" Liu Xing said, " Because, Moutai does not need to occupy the domestic low-end market with more than 200 Z bottles but not much profit.

With only 000 million bottles, the profit created is more than the total profit of the 200 billion bottles of liquor produced by domestic counterparts! This shows that sometimes, doing business does not necessarily take up all the consumer markets.

As long as there is enough core competitiveness to occupy a small part of the high-end market with the highest profit, the profit may overlook the entire industry.

Many people regard baijiu as a money printing machine! But... this is a conclusion based on the financial reports of listed baijiu companies, especially the top high-end baijiu companies. In fact, if the low-end baijiu at the bottom As the research object, the Communist Party of China will definitely find that there are simply too many liquor companies that go bankrupt every year.

For most liquor companies, it is very difficult to live, and the profits are not so high.

It is still a small number of leading liquor companies that are really profitable - some strong liquor brands in some places.

Liu Xing thinks it is unrealistic to monopolize the markets of soybeans, tofu, and soy milk.

Therefore, Liu Xing is only going to sell the expensive ones, the ones with high profit margins, and if [-]% of the consumers will buy them, it is a very huge business! The production of liquor is not even one-tenth of the production.

A tenth of the output, t99.9% of the output can create more profits, which proves that in the catering industry, scale does not mean everything! If you have the ability to make money by relying on extremely high prices, it is far superior It is a model to occupy most of the market by making high profits and high sales.

In fact, Liu Xing has already been involved in the business model of occupying the mainstream market. For example, a platform such as the Star Food app can enter the mainstream catering market.

The positioning of various business models is actually different, but they have one thing in common, that is, they must have advantages that others do not have.

By maximizing the advantages, we can distance ourselves from our competitors and obtain huge profits from market segment monopoly.

Chapter 550 Going to the Countryside

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After arriving at the farm contracted by Liu Xing’s father, Liu Huang, he began to plant soybeans with the help of some local old farmers who can grow soybeans. Of course, even if Liu Xing didn’t mind the trouble, he brought back 0 A catty of soybean seeds. But if it is really used for seeding, it is still a drop in the bucket.

Because of the real sowing, at least 3 kilograms per mu should be sown. If the soybean seeds brought back are planted according to the normal method, only 3 mu can be planted.

Even if the seeds are planted sparsely, 00 grams of seeds are sprinkled per mu, and 00 mu of land is temporarily used.

Of course, this is the first year that is more difficult. After this batch of soybeans matures, it is conservatively estimated that at least tons can be harvested.

After careful selection of good seeds for sowing, one out of ten should be selected, and there should be 00 kg of seeds in the next season.

Two seasons are planted a year, that is to say, in the second season of next year, the 500 mu of experimental fields should be fully planted.

After that, we can enter into a virtuous circle, and gradually promote this high-value-added soybean variety to the entire Leshan. For the time being, the contracted farm is still in the stage of strategic loss.

The land contract price in Leshan is not high, but Liu Huang is still a decent person with ten thousand yuan. In addition, the labor employed and agricultural experts are hired. During the harvest season, experts with silver tongue level are invited to conduct identification and select more delicious seeds .

If it wasn't for Liu Xing's continuous payment of money in a year, I'm afraid he wouldn't be able to afford the contract.

Of course, as long as the 500 mu soybean experimental field gradually starts to get on the right track.

The guaranteed purchase price given by Liu Xing is 50 yuan per kilogram, which is at least ten times the price of ordinary soybeans.

It is conservatively estimated that one mu produces 300 kilograms per season, which is an output of 3 yuan, and two harvests a year is [-] yuan. Too much hard work.

However, 500 mu of land can produce 500 million yuan a year.

After deducting various costs, the annual profit is more than 000 million yuan.

This kind of profit is actually quite amazing.

You must know that although agriculture is an extremely important industry, human beings cannot even survive without agriculture.

However, the output of agriculture is actually very fixed and limited. Under normal circumstances, even if the mu of land is intensively cultivated and there is no disease or disaster, the annual benefit is actually a few thousand dollars, after deducting the cost of various pesticides, fertilizers, machines, etc. Calculated, if the income per mu of land is low, it will only be a few hundred yuan a year. Even if the income is ideal, it will be more than 2000 yuan.

It is precisely because, compared with all walks of life, the income of traditional agriculture is unimaginably low.