"Auntie, we should learn the business philosophy of luxury goods." An Liang explained, "The price of the Patek Philippe watch on my wrist is 127 million yuan."

An Liang is currently wearing a Patek Philippe 5160/500G-.

"This type of mechanical watch has many disadvantages. For example, it cannot do strenuous exercise. Taking golf as an example, it cannot withstand that kind of rapid movement of the arm." An Liang explained.

"And the accuracy of travel time is far inferior to that of mobile phones." An Liang added.

"The reason why I am willing to sell it is simple, because it is Patek Philippe, and I know its price will not drop, even if it is a second-hand watch, its price will not be less than one million." An Liang added.

"By the way, there are a series of rules for purchasing Patek Philippe watches, from the amount of consumption records to the frequency of consumption, and the type of consumption, etc., all of which are considered." An Liang added.

"If it's Patek Philippe's popular watch, if my above record is worse, it's not uncommon to queue up for two years casually, but why are so many people willing to queue?" An Liang asked back.

An Liang didn't wait for Cai Yushan's answer, he continued talking.

"High-end consumers are actually willing to accept strict rules and high prices, but they demand corresponding services. If we strictly enforce the rules I just mentioned, there will be no problem." An Liang explained.

"There is an old saying: Don't worry about the few, but the unevenness. Faced with the rule of equal treatment, everyone is naturally willing to accept it. Mr. Da Ma said that apart from the money problem, there is also a wronged heart." An Liang said while talking , while Xia Ruyi and Xia Hexin blinked.

What he and the two sisters of the Xia family planned to give Xia Xiaodong an Audi Q7 was actually to prevent his heart from being wronged.

According to psychological research, a large number of people with relatively poor economic conditions actually need a sense of respect more, and they often regard very small things as very important.

A little bit of little things can set them off like firecrackers!

Because for them, those small things may be all of them.

For people with better economic conditions, if they are wronged in the Xinruyi private restaurant, there is a high probability that they will not dance and make noise, but will only block this restaurant, and say that this restaurant is not good in their circle of friends.

Then the reputation of this store is over!

Compared with other industries, the reputation of restaurants is more important.

So it often happens that restaurants that were booming last month will be cold the next month?

In such a situation, there is a high probability that the customer will be wronged.

Cai Yushan nodded in agreement, "Understood, we will pay attention."

"Auntie, the operation method I just mentioned is the operation method of the hall, and the operation method of the four boxes will be changed." An Liang added.

Xia Ruyi took the initiative, "Are you trying to trick someone again?"

An Liang stretched out his hand and gave Xia Ruyi a headache!

"That's called getting higher profits!" An Liang added, "The price of a box of [-] square meters can't be the same as the price of the hall, right?"

"The use fee for Box 3000 and Box 1500 is [-] yuan, and the fee for Box [-] and Box [-] is [-] yuan." An Liang explained.

Boxes [-] and [-] are boxes on the second floor.

The East Wing and West Wing of Xinruyi Private Kitchen are two two-storey buildings respectively, with an indoor area of ​​60 square meters. The naming method adopts the 'U' shape. No. [-] is the second floor of the West Wing, and No. [-] is the West Wing. No. [-] is the first floor of the East Wing, and No. [-] is the second floor of the East Wing.

A wishful box is simply a few numbers, no spring, summer, autumn and winter, plum, orchid, bamboo and chrysanthemum, and no bells and whistles like heaven and earth.

Simple and practical!

Xia Ruyi responded, "The Price Management Bureau stipulates that it is not allowed to charge for the use of private rooms."

This is true.

The Price Management Administration has such a regulation, but aren't there many ways to bypass it?

For example, the minimum consumption of bar booths?

Now let's not talk about the minimum consumption, and further simplify it to "low consumption", which not only alleviates the embarrassment, but also makes such a statement more harmless, right?

"¨々Another way of saying it is fine, service fee, tea fee, cleaning fee, just arrange a reasonable eye-catching, consumers are clear in their hearts, and they will understand." An Liang responded.

"Private rooms also accept reservations, but the reservation fee is directly higher. The reservation fee for the first and fourth reservations is [-] yuan, and the reservation fee for the second and third reservations is [-] yuan." An Liang explained.

"By the way, these fees are not converted into vegetable prices, they are additional charges." An Liang added.

"Wow! You are a profiteer!" Xia Ruyi snorted (Li De's).

An Liang responded with a smile, "I just looked at the window for a long time. I think the beautiful scenery here is worth the price. I think it's too expensive to go to the lobby. The comfortable box of [-] square meters is really not expensive!"

Cai Yushan asked worriedly, "What if no one has reserved a box, and no one is even willing to come to the box?"

"If there is no one, just leave it empty!" An Liang responded, "Like a luxury item, if it cannot be sold, it will be destroyed. It is impossible to sell it at a discount!"

Price cut?

That is the behavior that hurts the brand value the most!

High-end consumers are really not afraid of expensive prices, they only fear that if they spend a high price, others will buy the same discounted product, and the brand will never be seen again next time.

An Liang is very familiar with this game! .

Chapter 1424

15:[-] p.m.; International Finance Center, [-]th Floor, Building [-], Qianyan Design Advertising Company.

Yan Wenyu is personally receiving an important customer. The customer is Zhu Zhenye, the marketing director of Toyota Motor Tianfu Branch. This time, he is discussing the design plan of Prado's advertisement.

After more than an hour of discussion, the two sides reached a basic cooperation agreement.

"Mr. Yan, we have initially approved your plan, and you can make a first draft." Zhu Zhenye explained.

Yan Wenyu nodded, "No problem, Mr. Zhu, we will definitely come up with a preliminary plan in the shortest possible time."

Zhu Zhenye raised his wrist and looked at his watch. He didn't really look at the time, but just indicated that it was getting late and he was about to leave.

Yan Wenyu naturally understood what the other party meant, and he quickly greeted, "Mr. Zhu, I went to a private restaurant's trial opening at noon today. Their boiled fish is simply outstanding, and the steamed pork can also be given full marks!"

"A private restaurant for trial operation?" Zhu Zhenye was a little interested. "Boss Yan should know that I have eaten in all the private restaurants in Tianfu. Except for No. [-] Changdian Alley, the others are not up to par."

Yan Wenyu responded, "I have eaten at No. [-] Changdian Alley. This private restaurant, which is trial-opening, has completely surpassed No. [-] Changdian Alley, whether it is the environment or the taste of the dishes."

"What's your name?" Zhu Zhenye asked.

"Ruyi private restaurant." Yan Wenyu responded.

Zhu Zhenye immediately searched with Dianping, but there was no result. He searched with Huatuan again, but there was still no result.

"Isn't this store on the software?" Zhu Zhenye responded.

"Maybe not." Yan Wenyu hesitated, "Maybe their family doesn't care?"

"Where is it?" Zhu Zhenye added, "It's not on the navigation map either."

"Qinggong Taoist Temple is diagonally opposite." Yan Wenyu added, "I went with someone else, so I'll call first to see if their house is officially open today."

"Okay." Zhu Zhenye likes to eat Xichuan cuisine, and he likes boiled fish and tamales the most.

Yan Wenyu immediately dialed the number of Ruyi's meal order.

"Hello, this is Ruyi." Han Xin from the Ruyi private restaurant answered the phone.

"Hello, I'm a customer who came to try dishes at noon. I want to ask if you are officially open, and if I can reserve a seat at night." Yan Wenyu asked.

"We are open by invitation today, and we will try to open tomorrow, but you can order food, what's your surname, sir?" Han Xin asked.

"Miangui's surname is Yan, the color of Yan." Yan Wenyu responded.

"Mr. Yan, may I ask if you have followed the official account of our Xinruyi private kitchen restaurant? If you have followed, you can order food on the official account." Han Xin explained.

Han Xin continued to explain, "We need to pay in full for ordering, and the maximum reservation time is only one hour. After you submit the order, we will reserve a table for you for one hour. If the time is exceeded, we have the right to cancel the meal. seats, and no refund or exchange of any fees, please be informed, and hope for your understanding.”

"Do you have private rooms?" Yan Wenyu asked, he ate in the hall today, and he had seen the east and west rooms.

"Yes, we have four private rooms." Han Xin introduced the situation of the four private rooms, and then added, "Our private rooms have a separate service fee, and the service fee is an additional fee independent of the dishes."

"Then how much is your box service fee?" Yan Wenyu asked.

"Box 3000 in the West Wing, Box 1500 in the East Wing, the service fee is [-] yuan; Box [-] in the West Wing, and Box [-] in the East Wing, the service fee is [-] yuan. Mr. Yan, we are now open by invitation. , There should be no guests in the private room, we recommend you to come and dine directly, and the corresponding fee will be reduced to [-] yuan and [-] yuan." Han Xin explained.

Yan Wenyu breathed a sigh of relief, "Okay, I can come here without making a reservation, right?"

"Yes, but we do not rule out extreme situations. In case of a very low probability that four customers suddenly book a box, we will not give any promise to reserve a seat." Han Xin added.

Yan Wenyu responded, "Okay, then I'll come over now."

"Mr. Yan, how many people are dining?" Han Xin asked.

"How many people can dine in your box?" Yan Wenyu asked back.

"The regular table is for eight people. If the guests wish, they can add up to twelve people. Because our box has a usable area of ​​[-] square meters, we can add up to three more tables." Han Xin replied.

"Understood, the four of us have dinner, and we will arrive in about an hour." Yan Wenyu responded.

"Okay." Han Xin responded, saying that he heard Yan Wenyu's message.

After the call ended, Zhu Zhenye asked first, "The other party's rules are very strict?"

"A little bit." Yan Wenyu responded.

"Is there a separate charge for the box?" Zhu Zhenye asked again.

Yan Wenyu hesitated whether to fight.

"Mr. Yan, we are old customers, you don't need to hide it." Zhu Zhenye said.

Yan Wenyu sighed, "Not only is there a box fee, but it is also very expensive. If you make an appointment, the prices are [-] and [-] respectively. If you don't make an appointment to try your luck, the prices are [-] and [-]. "

"I'm suddenly interested!" Zhu Zhenye laughed, "Generally speaking, private restaurants that dare to make such a price basically have their own hands!"

"Then they have several hands. Except for the vegetarian dishes that may be fried by the second chef or even the third chef, the other hard dishes are really hard!" Yan Wenyu responded.

"It's an open secret to use the second chef for vegetarian dishes, but when we choose a private room, it should be handled by the main chef or an assistant chef who is proficient in vegetarian dishes." Zhu Zhenye is an old gourmet, and he knows these things very well.

In Xinruyi's private restaurant, Cai Yushan received Han Xin's response, and she happily announced, "We have received the first business for a private room!"

An Liang responded, "Auntie, the business in the box, you have to pay attention to one thing!"

"Huh?" Cai Yushan was puzzled.

"Try to cook all the dishes in the private room in person, including the vegetarian dishes. I suggest you prepare the stove yourself. After all, those who are willing to eat in the private room are basically not cheap, and the taste is generally more picky." An Liang explained.

"Okay, I understand." Cai Yushan responded.

----

Humble down the street Author: Yesterday I went to the hospital for an examination and the result was an irregular heartbeat. It is recommended to take more rest, so the number of updates will be random in the future.

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