Goddess of Entertainment Collector

"Huh huh huh huh!!!"

After talking about the whole idea, Ye Xin enjoyed the adoring eyes of the beautiful secretary as he wished.Needless to say, the creativity of Qiqi's advertisement is absolutely top-notch.

Exhaling lightly, Zhou Chengjian stared at Ye Xin and said with a smile, "It seems that Ye Xin already has an idea, let's talk about it carefully."

"it is good!"

Smiling and nodding, Ye Xin analyzed the memory of his previous life: "Through Qiqi's marketing promotion and corporate brand management, I found that Qiqi, as a drink, not only hopes to bring refreshing and refreshing taste to young people. Quench Thirst, Hope More

Young people face life with a unique, intelligent and positive attitude!

A good brand is not only a logo, but also a philosophy and attitude towards life.Facing the world confidently and self-consciously with one’s own understanding, that’s what Qiqi himself is doing. "

Zhou Chengjian kept quiet and listened quietly.

Ye Xin continued to say with high spirits: "At the same time, Qiqi, as a brand of Coca-Cola, is facing enormous pressure in the competition from Sprite and Coca-Cola, and there is also a strong domestic competitor, Wahaha, so the market prospect is not optimistic.

Another point is that because many people say that drinking carbonated drinks affects their figure, girls especially don't like it, which limits Qiqi's female consumer groups.According to my current observation, the main consumers of Qiqi are college students. "

"I have to say that Qiqi's relaxed, humorous, casual, uninhibited, positive and optimistic attitude towards life is very in line with the current college students' concept, and the lemon taste is also very attractive. So the question comes, what should Qiqi do? kind of wide

How about advertising, can we accurately target the publicity to this group of college students, and can we get twice the result with half the effort to attract consumer groups? "

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"This has been extended to our current negotiation and cooperation. The Internet, and now Dongxia's economy is developing very rapidly, and the gdp is growing at a rate of more than 10% every year. The huge population base and the increasingly popular education have made college students excited.

With the rapid growth and rapid economic development, Internet cafes are springing up like mushrooms after rain, and more college students start to like surfing the Internet.Internet advertising has become a powerful supplement to expand Qiqi's popularity at the moment. "

Seeing Zhou Chengjian's focused expression, Ye Xin smiled, knowing that his preparations were not in vain, and continued to speak vigorously: "So, back to the question just now, what kind of advertisement should Qiqi do to attract this group of college students? ?”

After a pause, Ye Xinzhizhu clasped his hands and said: "Now there are two ways of advertising, one is the so-called 'advertising' of TV stations. The other is online advertising, which can be pop-up windows, pre-roll videos, web page implants, etc. Way."

Zhou Chengjian nodded in agreement, and Ye Xin continued: "However, these two methods are very effective. No one likes to see an advertisement pop up suddenly while watching TV or browsing the website.

No one likes to wait for tens of seconds of advertisements before they can see the video content.Most of these ads are simply ignored, or even objectionable. "

"Qiqi wants to build a healthy brand, so naturally he disdains to use this kind of advertising method. Therefore, Qiqi's advertisement is an advertising drama, which is a new form of advertising strategy. We don't do advertisements, we make short films, and we make stories. , we shoot

Belongs to Qi Qi's story. "

"The two scripts I provided before, one is a confession on the desk, and the other is a time-travel story. The first one is close to the feelings of the university. Who has never had a first love in high school or junior high school, and who knows where his first love lives? how is life

How about it?The confession on the desk is definitely very attractive, and the length is short, suitable for simultaneous broadcast on TV and the Internet. "

Under Zhou Chengjian's bright eyes that couldn't be blocked by his glasses, Ye Xin became more calm, and continued: "Traveling is a very hot topic at the moment. There are a lot of time-traveling books on the novel online, and the hits are very high. TV series also appeared in large numbers

Time travel, from the earliest "Lost Story" to "Love in Time and Space" and so on, there are a lot of time travel dramas.If you can talk about feelings and keep up with fashion, how can these two commercial dramas not be successful.What did Zhou Lunkun think? "

After talking so much in one breath, Ye Xin stopped, and slowly took a sip of the coffee handed by the beautiful secretary with both hands, to moisten his dry throat.

Before taking the coffee, Ye Xin felt his hand being scratched by the beautiful secretary's little finger. Looking at her coquettish appearance, Ye Xin immediately understood that this bitch was interested in him.

It's a pity that he was reincarnated as a human being, and his goal has been promoted from a beauty to a beauty goddess. He would not have anything to do with a beauty like a beautiful secretary.

Ye Xin's indifference disappointed the beautiful secretary, and ten seconds later, Zhou Chengjian applauded: "Ye Dao, it seems that you are really talented, and I agree with Ye Dao's words. Next , let's talk about how to cooperate, don't you

Be able to cooperate! "

"Zhou Lunkun is completely relieved about this. My "Music Master" has almost exceeded [-] million hits on the Internet. In the short drama world, I am currently the number one in Dongxia."

Ye Xinyan laughed, very confident, the surging masculinity made the beautiful secretary crazy, but his heart was full of sadness, Ye Xin looked down on her!

Zhou Chengjian was stunned, and said dumbly: "It turns out that Ye Xin, you have already made achievements in the field of online short dramas, but I am ignorant. I must read it when I go back! It's called "Music Master", right?"

"Yes, "Musician", you can find it on Youku, it's always on the homepage!"

"Hmm...Na Yexin, what is your estimate for this cooperation?"

"Zhou Lunkun, I don't want to write anymore. I shoot, I act, and I publish the script. There are two advertisements on the TV station and the Internet. The total is 8000 million. I originally wanted 8000 million, but because we are fellow villagers, I just want [-] million, conscience

price! "

"Pfft... 8000 million, why don't you grab it?"

Ye Xin started a fierce and long-lasting price tug-of-war with Zhou Chengjian, who had given up his gentle image. In the end, both parties made concessions. new.

For the two advertisements, the one on the TV station is operated by their company, and the one on the Internet is operated by Ye Xin, which is considered bloody price, and Zhou Chengjian shouted that he was cheated by Ye Xin.

What Zhou Chengjian said was fierce, but in fact he was like a bright mirror in his heart. After careful calculation, Qiqi didn't lose money. Ye Xin's endorsement fee for one advertisement is more than [-] million, and the cost of two advertisements is almost [-] million.

Moreover, he still has to write the script, and he has to shoot it himself. In addition, he also needs to pay for the operation of the network, which is not a lot of money, at least 1000 million in full.

Qiqi Company spent an extra 3000 million yuan to buy such a classic series of advertisements. It seemed that they spent a lot of money, but in fact they were not losing money at all.

For a large international group like them, money can be earned, but classics are rare!

Furthermore, the endorsement fee of star Yaolai has soared to 16 billion a year for one advertisement this year, while Ye Xin, the rookie king, only paid 7000 million for two advertisements, which is already considered cheap.

Of course, Sparkle Roll is a global star whose influence spreads all over the world, while Ye Xin's influence is only limited to the Chinese area, the gap is huge, and it is understandable that there is such a huge price difference.

Although both Zhou Chengjian and Ye Xin believed that the price of 7000 million yuan was not expensive at all, when this news was announced on Huajia's official Weibo, it still caused an uproar in the entertainment industry.

Ye Xin's endorsement fee of 7000 million yuan cannot be compared with the sports superstar Yaolai, but compared with all domestic stars, his endorsement fee is still the highest.

At present, the highest endorsement fee in China is Cheng Long's 1600 million a year. Ye Xin has directly increased this level several times, which can shock the media and the melon seed eaters on the Internet.

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