Goddess of Entertainment Collector

"When I buy Tingli in the future, I will never forget this ad, it's wonderful!"

"It would be great if there were more ads like this. There are too many junk ads on TV."

"From the moment Tang Xuan played, my heart has been beating, and I can't calm down for a long time. Damn, it seems that I have to buy Tingli in the future! I have been using Rejoice."

Both Ye Xin and Procter & Gamble thought this ad would be well received, because this ad was so exciting, and Ye Xin's popularity made it unreasonable that it would not be popular.

However, when "Ting Li, I Can Type" spread on the Internet like a large-scale acute infectious virus, there were applause everywhere it went, which still surprised Ye Xin and others.

"This is too exaggerated!"

Warner Bros. executives yelled in disbelief, and then regretted asking for a lower price. With this popularity, let's just ask for [-] million!

And what was more exaggerated was still to come, and what made them regret it was still to come. The next day, the word Tingli hit the top three search keywords on the hot search list.

"Ting Li, I Can Model" also quickly occupied the daily hit list and weekly hit list of major websites.In addition, the names of Tang Xuan, Huo Siyan, and Li Xiubo were also quickly searched.

The latter two are likely to become famous, not to mention the lead actor Tang Xuan, this commercial has brought her too many benefits.

As for the creator, Ye Xin, he naturally attracted a group of fans who paid attention to his Weibo, and the number of fans in the system continued to break through, approaching 900 million infinitely.

This is still only a few days of influence, as time goes by, the influence of "Ting Li, I Can Type" is fully unfolded.

"This year is so tragic. Some time ago, the boss forced us to watch "Spoke for Myself", and now the boss wants us to watch "Ting Li, I Can Style" desperately. With that tone, that look, we are just like watching idiots. No difference. Damn it, Yeh

Don't appear in front of brother, and see if I don't beat you to death! "

In marketing in the Internet age, things that spread widely will always be researched repeatedly, studying its way of spreading, studying its success, summarizing all its experience, and analyzing a set of theories through innovation.

Especially closely related industries and professions.After "Speak for Yourself" became popular on the Internet, almost half of the advertising professionals in Dongxia have studied its communication methods, and concluded that it caters to grassroots netizens and a group of growing young people.

Heartfelt.

Some advertising majors even use this advertisement as a case to teach.But now, "Ting Li, I Can Type" has gone crazy at the same viral speed, which has made these relevant personnel nervous again.

Advertisers, who do not want their advertisements to have a wide impact.

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Advertisers, who don't want their advertisements to have a wide impact.But often no one cares about the carefully crafted advertisements, and the audience wants to turn the channel and turn their heads when they see it.

This time, Ye Xin won again. The 4 minutes and 05 seconds commercial obviously couldn't be shown on TB and other David TVs. They couldn't afford the money, but the influence didn't decrease at all.

Without thinking too much about how to attract more popularity, the vast number of netizens spontaneously promoted this advertisement, and there were countless taps.

What made these advertisers even more envious was that it was just an ad, and it received rave reviews. Many netizens left comments and cried and were moved.

"I'm so moved, this is just an advertisement!"

An employee who was scolded by the boss for not being innovative in the project, and ordered to go home and watch "Ting Li, I Can Model" a hundred times, stared at the video on the computer and the blinding comments below. middle finger.

There are those who are jealous and unhappy, and there are also those who study seriously.

For example, there was a quarrel in a student forum of an advertising major. Some people admired Tingli's advertisement and thought that Tingli's brand was successfully implanted in it with a tearjerking inspirational advertisement, which established a good image for Tingli.

Some people think otherwise.On the contrary, I feel that this is a failed advertisement, because from the beginning to the end, this advertisement can be an advertisement for a violin, or an advertisement for clothes, and it cannot reflect the uniqueness of a shampoo advertisement at all.

"Could it be that a few close-ups of the hair can be called a shampoo advertisement? From what point can you feel that Tingli is similar to this?"

"If you really think so, it's because you are too superficial. You have no connection with Ting Li's intention to shoot this commercial. This is not a casual story."

"Tell me, why Tingli has depth."

"You know about local protectionism. Why is Tingli's sales in Dongxia so slow to start? Because some domestic brands have become bigger. Join hands with local protectionism to curb Tingli's sales. Therefore, Tingli, a 60-year-old brand , even the old market

Most of them can't keep it.At this moment.It goes without saying that Tingli's intention in shooting this ad is to establish her own brand, but also to tell her competitors that no conspiracy can defeat Tingli, and that Tingli is the real boss of shampoo. "

"You are too far-fetched."

"It's so far-fetched. Advertisement itself is widely advertised. In addition to telling consumers, it can also tell competitors. The so-called marketing skills are both inside and outside. The impact on competitors' minds is even worse than buying consumers. the heart of the

Wisdom is more important, the market is so big, there are only a few brands, and there are only a few companies vying for the market. Is it just such a few tricks? "

"I actually think that if Tingli really wants to establish its own brand status, it should find a superstar endorsement, shoot an advertisement within one minute, and put it on TB and satellite TV, not the Internet. No matter how crazy you hype the Internet, the audience is only small public."

"Above, didn't Tingli shoot two commercials, this one tells a story, and I don't know about the other one, but the fairy sister Liu Fei'er was invited to shoot the commercial, it shouldn't be difficult to explain the problem.

Just looking at this advertisement, it is right not to invite super popular stars, because from the beginning, the target is the ordinary people. If you put a sister Zhiling on it to make a show, isn't it a poor consumer? "

"Four minutes of commercial time, don't you think it's too long?"

"It's not a product advertisement, but a brand placement. The effect on the Internet is not worse than that on TB... And, no matter what, when we discuss Tingli's advertisement here, the purpose of Tingli and the author is has been reached."

Procter & Jie Dongxia really felt that his goal had been achieved. "Ting Li, I Can Style" was unexpectedly well received, and it gave Ting Li a big face for the brand.

As the head of the Propaganda Department, Ma Qiang is complacent but also a little regretful, because he feels that so much publicity before now seems to be useless at all.

Whether it is publicized or not, as long as this classic advertisement is released, the effect will be the same.

There is no accurate data on the sales feedback of Tingli in various places, but the distribution volume of the store has made a qualitative leap. Naturally, there is no shortage of insightful agents. They have a premonition of the arrival of a wave of sales peaks and increased their sales early. Distribution of Tingli Shampoo

the amount.

In particular, they also know that Tingli's other fairy sister will participate in the advertisement, which will be launched within this year. I believe that under the combination of Procter & Jie Dongxia, Tingli's brand will regain its status as a big sister.

"Cooperating with Ye Xin to shoot commercials is the most correct decision I made this year!"

Ma Qiang listened to his subordinates' report on the effect of the advertisement, and felt that he might be promoted again: "I heard that the general manager of Procter & Gamble's headquarters, who is in charge of all the publicity business in Dadongxia District, has fallen ill, and the headquarters intends to find a replacement. Is it possible to compete