Goddess of Entertainment Collector

After a drama, the sponsorship is only on the scale of millions.He directed "All in One" because of the good hits, the price is slightly higher, and he didn't earn too much. After all, not every episode has the opportunity to place advertisements.

The short play is more of an expansion of the company's content, and the main business is still a few commercials directed by Ye Xin, as well as subsequent commercials directed by other directors.

Therefore, the Shina Brotherhood Company was not very enthusiastic about "Unexpectedly", and now "Unexpectedly" was so profitable that it instantly changed their status and made them regret it.

One episode can reach a scale of tens of millions of income. After filming such a few episodes, it can almost be said to be a heaven-defying marketing revenue.

This investment ratio is really crazy, this is simply the best way to grab money, why did they lose sight of their brotherly love when they were young!

Well now, they can only watch helplessly as Fan Xiaoshan's studio enters the crazy profitable era of micro-concepts!

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Fan Xiaoshan's "Unexpected" did not unexpectedly trigger a frenzy on the Internet, breaking the record set by "In a word" with more than [-] million hits in two days.

Countless people were attracted by this short drama, and countless people fell in love with this short drama after watching it. They frantically urged the update on the Internet, hoping to broadcast the second episode as soon as possible.

The short play is so popular that it only takes two weeks to break 10 billion hits, depending on the situation. Fan Xiaoshan's studio has also made a lot of money, earning nearly [-] million yuan in just one week, and countless people have died of envy.

Of course, such a violent profit model has also completely inspired the spring of online short dramas. In a short period of time, countless people from all over the country have been in the world of online short dramas, contributing to this industry.

And there is no doubt that Ye Xin, the creator of the short play "Unexpectedly", his popularity soared again, and his popularity became a mess.

With his songs dominating the top five charts again, as his TV series "Assault", "Legend of Xianxia" and "Apartment" were rebroadcasted by many satellite TVs during the May Day period, with the diaosi culture led by "Unexpectedly" The spread of... Ye Xin is becoming more and more popular, and he has become the idol of many nerds and engineering men, and it is no longer limited to the situation where female fans account for the majority.

Ye Xin's current popularity can be said to kill all men, women and children. In just one year, he has successfully completed countless things that little fresh meat could not accomplish, becoming a well-deserved powerful little fresh meat.

It can be believed that even if Ye Xin grows old and loses his face in the future, he will still be active in the ranks of first-line superstars. It is not so easy for a powerful group to obtain honor.

"Unexpectedly" aroused heated discussions, and in the midst of much anticipation, the members of the Challenging Boys gathered again, and the promotional curtain of the four-city tour began.

In the next four days, they will carry out large-scale publicity in Haicheng, Beijing, Shencheng, and Chongqing to increase the popularity of the program.

First of all, the seven members of Ye Xin will promote the program in the local Haicheng. Unlike other programs, Haicheng Satellite TV has opened a special session of "Challenge" on the stage of "Post-80s Tonight", hosted by Wang Cheng and Ye Xin's partner .

Everything follows the routine of "Tonight's Post-80s", so there is nothing to prepare. The seven people simply got the lines right and boarded the stage of "Tonight's Post-80s". Everything is free to play, with the old driver Wang Cheng leading the way , I believe the car cannot be overturned.

At the same time, the promotion of "Broken Love" is also in full swing. As the real number one person in this movie, Ye Xin attaches great importance to the promotion.

……

"The city version of "Broken Love Story" has been filmed, and it will be broadcast on the Internet tomorrow. Do you think this is really useful?"

On the other side of the computer, the Shina Brotherhood Propaganda Personnel frowned. He really didn't agree with this way of publicity.A few people stand in front of the camera and say a few words about broken love, will it be effective?

Ye Xinyan, who was far away in Haicheng, smiled slightly, and then said: "It should be more useful, maybe it will be an excellent marketing plan? Anyway, we still have a lot of time, what about the second version of the trailer, The ultimate version trailer, the star version trailer, and the character posters come one by one in order.

Now is the Internet age, the positioning of our movies is not for middle-aged and elderly people to watch, but for young people to be the protagonists.Online publicity is definitely more effective than traditional media publicity, but we can't let it go..."

Ye Xin talked eloquently. He decided to make a "strategic shift" by using social media platforms such as Weihe Renren to directly release effective information and directly interact with the post-80s and post-90s generations.

Since it is clear that the target consumers of this film are college students and office white-collar workers, Ye Xin attempts to make the film a topical effect on new media platforms through a series of creativity and planning.

Conventional film promotion is to send drafts to newspapers and materials to websites and TB. This is a one-way communication.

But Weibo is interactive, and you can see the reaction immediately, which saves a lot of public relations time, and can also achieve the purpose of sharing and interaction.

If you are good at using these platforms, the publicity effect will be amazing!

To make good use of new media platforms, in addition to micro-management, under Ye Xin’s strong suggestion, he also developed an app for the Apple system, established a public homepage for Renren, and integrated interactive information such as Douban movie reviews, Baidu Tieba, and WeChat.

In Ye Xin's words, it is determined not to let go of all aspects of the Internet. In addition, there are also special discussion posts on Tianya Forum, Mopu and other places.

Of course, these are just text versions or pictures. On the homepages of video sites such as Leku, Tudou, Sohu, LeTV, Sina, and Liujianfang, a group of "broken love stories" in major cities began to appear.

"Museum of Broken Relationships" is not a real museum, but this museum has a popularity that real museums cannot have.

Because it is the official website of "Broken Love", it publishes all the news about the movie, as well as the news about Ye Xin, the male god of all people, and Tang Xuan, the goddess of all people.

In addition to the information release and video appreciation that are usually available on the official movie website, there are also sections such as "breakup tokens", "book recommendations for broken relationships", "song recommendations for broken relationships", and "coaching for broken relationships" to comprehensively collect the memories of broken relationships.And release a "Broken Love Story" every week...

"Museum of Broken Relationships" is a win-win move of topicality and performance in the entire marketing plan of "Broken Relationships", which can be called a masterpiece of genius.

Prior to this, the film also had a landing event, which is normally called "Shutdown Ceremony", and the main product is the lead film of "Broken Love Story".

The model of "Broken Love Story" obviously sounds much fresher, and it is more in line with the audience positioning of "Broken Love", that is, young people such as post-80s, post-90s, college students, and white-collar workers.

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With the passage of time, the propagandists of Shina's brotherhood persistently made a series of follow-ups related to "broken love". Before the filming started and the novel was published, a city "The Story of Broken Love" was released every week.

And continue to collect stories of broken love and souvenirs of broken love in various cities, and there are many responders. One month later, the online video hit rate of "Story of Broken Love" exceeded 400 million.

This statistic is amazing. After all, these are just some words without the slightest laugh. So many people are willing to listen to it, which shows how terrifying Ye Xin's influence is.

In the Haicheng chapter of "The Story of Broken Love", a passer-by said that being lovelorn is "like eating instant noodles without the seasoning bag".

Ye Xin's propaganda methods can be regarded as unique. He founded the "Museum of Broken Love" to collect lost love, aftertaste love, love is crazy, not love is strong!

The post-production team of "Broken Love" interviewed hundreds of ordinary people who have lost their love in each of the eight major ticket warehouse cities across the country, asking them to tell about their lovelorn journey, their spiritual path and their views on the future.

All kinds of dialects, Ye Xin, Tang Xuan, Gu Yue, Shi Ran, Wang Qiang, Zhang Jia and other leading actors also appeared in each issue of "Broken Love Story", explaining their emotional journey and perception of broken love, Or the understanding of this movie.

It is inevitable that online marketing surpasses traditional media in terms of publicity effect. Today's young people can ignore magazines and newspapers, but they cannot ignore Weibo and Renren.

As of today, "Broken Love" has more than [-] fans on its official Weibo account, and Renren's public home page has more than [-] friends, all of which are steadily increasing.

Activities about "broken love" on the Internet, such as "Take a picture of Wang Xiaojian who is beside you" are still in progress.