Entertainment: Marry Yaya at the Beginning

If they waited until the second day after the show aired to find these people, the conditions offered by other entertainment companies would definitely be better, and DreamWorks would not have the advantage.

And, this is just the beginning.

There will be several episodes of "The Voice" in the future, and each episode will have high-quality and cost-effective artists, and we can still get a lot of artists by then

Looking at the back of Wu Wenxi going away, Tong Liya said with emotion.

"Sister Wu looks so happy now, full of hope. When Kobe first came to the company, it was much more lively."

Tian Lei smiled when he heard this.

"After all, she sees the future of the company."

Clean up your mood, Tian Lei reminded.

"Okay, let's look back and sigh, there is one more important thing to do today."

As the popularity of the program fermented, "The Voice of China" also welcomed a group of companies to visit.

There are a total of ten or so advertising spaces. Originally, there was only one company, Duojiabao, and it only invested in the first phase. Now, several big brands that have not invested successfully before have sent people here one after another.

China is a wine table culture. In the State Guesthouse, Yang Dongsheng has already set up a table of banquets, and the heads of different companies are asking about their health.

"Director Yang, our Liushen Group is very concerned about this cooperation, please be sure to speak kindly in front of Mr. Tian, ​​and the benefits will definitely be indispensable to you."

"Director Yang, we at Head & Shoulders are determined to win the advertising space this time. At least two positions will be won. The price is negotiable. You can set a price, and we will pay for any amount."

"Director Yang, we had a very pleasant cooperation with you before Duojiabao. This time we mainly want to renew the contract with you, but we think the price is too low. Our boss has spoken, and we will at least give you a four-fold increase. Please be sure." Give us a chance and let us make it up to you."

Heads of different brands, flattery.

There are a lot of good things to say, but Yang Dongsheng doesn't like oil and salt.

"That...everyone, Tian Lei is responsible for this matter, don't talk about it, eat the vegetables, eat the vegetables, the dishes here are pretty good."

Hearing this, everyone rolled their eyes. You must know that the people who are doing it are all worth and status. This time they came here to accept the company's tasks, and they will spare no effort to get the advertising space.

But the chief director of the show didn't want to get in, and the few people became anxious. At this moment, the boxes opened, and Tian Lei and Tong Liya came in.

The eyes of several persons in charge suddenly lit up, they stood up from their chairs and shook hands with Tian Lei.

After a few words of polite flattery to each other.

Tian Lei spoke.

"Everyone, I'll get straight to the point. I know the purpose of your visit. Here, I will set down the rules. If you can accept it, everyone will cooperate. If you can't accept it, everyone will eat and drink well."

"President Tian, ​​look at what you said, what are the rules?"

Tian Lei cleared his throat.

"First, in the future, the advertising space of "The Voice of China" will be auctioned separately each time, one issue at a time, and long-term cooperation will not be accepted."

In an instant, the scene fell silent.

Only cooperating with one episode at a time means that as the popularity of the program rises, more and more money will be spent. On the contrary, if the popularity of the program is not good, the advertising fee will be less and less.

Such a condition shows Tian Lei's confidence in his own program.

"Second, each company bids for two advertising spaces at most, and there are only a dozen or so advertising spaces in total. There will be no situation where one company occupies three 3 advertising spaces."

Eggs cannot be put in the same basket, the more collaborators, the less risk, Tian Lei still understands.

After Tian Lei finished talking about his conditions, the fierce auction started on the spot

Hosted by Yang Dongsheng, the auction of advertising space officially started.

"First of all, for the first advertising space, the starting price is 500 million, and each increase must not be less than [-]."

Immediately, there was a company offer.

"I'm Head & Shoulders, and I'm bidding 600 million."

Directly increase the price by one million, and give a sample to several competing companies.

"I'm overlord, and the bid is 650 million."

"I'm Colgate, and I'm bidding 700 million."

"I am Master Kong, and I bid 800 million yuan."

"I'm Wahaha"

The first advertising space will be read by the host alone when the program starts, so it is a relatively good position. Many big brands have started to compete for it. After a while, the advertising cost increased to 150 million.

You must know that this is the first one, and the advertising space is not the best, but the competition is so fierce.

Finally, after bidding 210 million, Duo Jiabao bought the second issue of "The Voice of China".

The first advertising space was sold at a sky-high price of 210, which made other companies look sideways, and hurriedly called the company to apply for a higher amount of funds.

The second position is the advertisement in the middle of the program, which is usually played when the contestants choose their mentors, and it is also a very competitive position.

Gree, Haier, Sharp and other well-known electrical appliances participated in the auction this time.

In the end, Gree spent 220 million yuan in advertising fees to win this position.

In subsequent airport auctions, none of the auctions were less than 200 million yuan, and a few prominent ones all reached 300 million yuan.