My Life Can Hang
Page 766
"Mr. Chen decided to let the two dramas be broadcast on the platform for free, so we will welcome a large number of users in the future, and everyone must not lose the chain, otherwise don't blame me."
When Yin Ji said this, his face became solemn, and he was very serious.
He didn't expect that Chen Dongcheng would be so generous, and the network broadcast rights of the two dramas would cost four or five billion at least.
As a result, I don’t want to pay a penny, just to increase the popularity of Xunlei video.
Since the genuine version is broadcast for free, there must be no shortage of wool party support.
It seems that it has lost hundreds of millions, but it has grabbed a large number of users from Tengxun, iQiyi, Youku, etc.
But this trick, the three of them haven't been able to learn to play.
This is Yang Mo, pulling people's heads to Xunlei video upright.
"As for the technical department, the task will be heavier in the near future, but we have already been doing it before, so it doesn't need to be too urgent."
Yin Ji smiled at Meng Qi. Hong Jun had long been thinking of entering into the long video.
Meng Qi was also deliberately dug in by Hong Jun to be responsible for the construction of a long video platform.
This team has developed the app almost, and the experience will not be inferior to the mainstream platform.
chapter 580. 578, prevention in advance
After Xunlei was privatized, it became more and more mysterious.
But then a series of actions made many companies in the long video field call the wolf!
Xunlei first announced the establishment of a long video division, which was personally in charge of Yin Ji.
For Yin Ji, a former executive of iQIYI, many elites in the long video field are naturally no strangers.
Especially when Yin Ji jumped to Cao Cao Entertainment, this scene was already expected.
But I never thought that Xunlei would be the vanguard and fight with Aiqiyi and the others.
The establishment of Xunlei Video is insignificant. Several other platforms have already divided the market into similar categories, and it is nothing more than one more soup.
But soon, everyone will not think so.
"Celebrating More Than Years" was officially completed, just when everyone thought that Cao Cao Films would hold a wave of purchasing meetings, inviting many TV stations and video sites to bid.
Unexpectedly, "Celebrating More Than Years" actually posted a Weibo at the speed of light.
"Thanks to the attention and support of the majority of fans, "Celebrating More Than Years" will be broadcast exclusively by Xunlei Video for free..."
There is a lot of content, but almost everyone who sees this Weibo only pays attention to two words, 'free'!
Immediately, the Wool Party swarmed.
"Punch in, isn't this video platform stupid, it's free?"
"I was still waiting for the pirated video, but now I don't have to wait, just watch it directly on the platform."
"Although I hate ads, if this platform has ads, I will put up with it. After all, it's free."
"I'm looking forward to Fat Di's costume drama, it's still free to broadcast, don't be too happy!"
……
Free is always the best means of publicity, plus the popularity of the show itself is not bad.
Although the outside world does not understand, but in terms of investment ratio, Cao Cao Films is as high as 70%.
The remaining 30% is invested by Xinli Media.
The two talked for a long time, and finally negotiated that the copyright of the exclusive online broadcast is 1000 million/episode.
This price is already quite high. In recent years, the market has gradually cooled down. The copyright fee for a single episode has exceeded [-] million, and it is even more valuable than the top TV series.
The reason for such a high price is mainly because Xinli Media is a company of Tengxun.
Teng Xun has been eyeing this drama for a long time, how could he be willing to let Xunlei take advantage of it?
Therefore, only Cao Cao Films could give in and offer a high price to send Xinli Media away.
"Celebrating More Than Years" was edited into 46 episodes, and Xinli Media distributed 1.38 million.
As for the TV station, Chen Dongcheng is not in a hurry. The main source of purchasing film and television dramas these days is the video platform.
As for the TV station, the budget is small, the payment speed is slow, and even the purchase payment is often in arrears.
Therefore, in this drama, Chen Dongcheng finally decided not to consider TV stations for the time being.
With the influx of a large number of wool parties, the number of viewers and broadcasts of Xunlei videos suddenly soared.
Although the platform will insert some advertisements, compared with free, many wool parties are also acceptable.
At least on the Xunlei video side, you can also choose ultra-clear or even Blu-ray playback, which is much more comfortable than watching pirated versions!
What's more, there is a lot of interesting souls on the bullet screen. It is the most interesting to follow the drama and brush the bullet screen.
Although Chen Dongcheng did not personally take charge of Xunlei, he also made plans for Xunlei.
The Xunlei building was funded, and the construction party was overjoyed.
It is expected that it will be completed and delivered at the same time as the building of Cao Cao Finance early next year.
By then, in Pengcheng, Chen Dongcheng will have two buildings that can accommodate about seven or eight thousand employees.
Cao Cao Films has formed an in-depth cooperation with Xunlei. In the future, the TV series and variety shows produced by Cao Cao Films will be given priority to Xunlei Video.
In addition to "Celebrating More Than Years", there is another "Chen Xiyuan" that is under urgent production.
Almost waiting for "Celebrating More Than Years" to finish, "Chen Xiyuan" will be able to take over.
Two consecutive hit dramas have been broadcast for free, and the popularity of Xunlei Video has almost accumulated in the early stage, and the rest have to be operated by Yin Ji and the others.
For Chen Dongcheng, it doesn't matter how much he loses in the long video field. Anyway, there is Douyin to make up for it. The important thing is to lay a chess piece in this field.
Seeing that Douyin is almost smashing Kuaishou, long video platforms such as Tengxun Video and iQiyi all have thoughts of entering the short video field.
Although it can't stop them from entering, the establishment of Xunlei Video can at least make their steps slower.
As long as Douyin completes its overseas layout, the short video field will be completely stable.
Since Douyin acquired musical.ly, it has formed a new Tik Tok, using a mature distribution mechanism, almost all the way in the European and American markets.
Although Chen Dongcheng intends to form a foreign exclusive team, it is difficult to guarantee whether he will be targeted by the capital wolves.
For Tik Tok, Chen Dongcheng deliberately downplayed the traces of Douyin.
For now, it is still stable, but it is estimated that there will definitely be a fierce battle in the future.
However, the fate of this fierce battle cannot be decided by Chen Dongcheng.
How weak is a company in the face of a country?
No need for anything else, just one policy can completely ban a company.
The current global president of Tik Tok is Mayer, who came from Disney.
The ability is quite outstanding. Under his leadership, Tik Tok attacked frequently.
Even Facebook was beheaded by him.
Facebook first offered Lasso, which was also positioned as a short video platform, but it didn’t make much splash.
The success of Tik Tok lies in the unique distribution mechanism and the preset built-in shooting function, coupled with the "fool-like" experience.
This has made TikTok's overseas expansion a "multiplier with less effort" effect.
You must know that Tik Tok is facing global users, and any video may have tens of millions of views.
For ordinary people eager to become famous, the attraction is huge.
Chen Dongcheng rubbed his brows, and just spoke to Mayer on the phone.
Mayer said that the investment committee in the United States has been reluctant to pass Tik Tok's review of musical.ly's acquisition, making it clear that it is to take advantage of this.
As long as they do not pass the review of this acquisition, they have the right to investigate Tik Tok at any time.
At that time, if you find any reason, you have the right to stop the operation of Tik Tok.
For this, the think tanks around Chen Dongcheng are helpless.
It is inevitable for the company to expand into overseas markets, and this situation cannot be avoided.
The only thing that can be done now is to try to make fewer mistakes and guide public opinion in advance.
As for the outcome, that can only be left to fate.
It really doesn't work, Chen Dongcheng can only survive by breaking his arm.
Anyway, he is not short of money, the big deal is not to do overseas markets.
"Te mother, if it's a big deal, you'll have to sue for a lawsuit."
Chen Dongcheng made up his mind and called Mayer again, asking him to recruit some top lawyers as soon as possible.
In particular, top lawyers who are good at fighting official lawsuits must always win over and sue directly at critical moments.
It is necessary to guard against others, especially the investment committee has been reluctant to pass the review, which makes it clear that it wants to fatten Tik Tok before killing it.
It is estimated that social giants such as Facebook and Instagram are eager for the old and US officials to come forward to sanction Tik Tok.
Who made the rise of Tik Tok so fast that they were dumbfounded.
Even without a good defensive posture, Tik Tok smashed Huanglong directly, and took a big piece of the cake in the social field.
There are too many enemies targeting Tik Tok, which is definitely the most difficult situation Chen Dongcheng has ever encountered.
Well, I'll start with three today, a little bit of calvin.
chapter 581. 579, visit in person
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