Even Hongyu, who was eavesdropping upstairs, felt that her husband was too disrespectful to these masters.

But how did she know that Zhang Nuo has never had a good impression of religious people. Regardless of Taoism, Buddhism and Christianity, in his opinion, it is better to ask for others than to ask for oneself.

If it weren't for the fact that the best chemistry talents of this era are all in Taoism, Zhang Nuo wouldn't even bother to deal with them.

But just when Zhang Nuo sent Yuan Tiangang away and returned home to continue living at home, a major event ushered in Chang'an City.

The long-prepared auction of the Royal Firm will finally be held today.

This matter has been planned for half a year, from Zhang Nuo's idea at the beginning, to Li Shimin's discussion with the officials, to the decision in the court, and then it has to be passed on to the Quartet to give those big merchants time to prepare. It's the end of the year.

And now, it's finally done!

Li Shimin hurried back to the palace today, in fact, it was for this matter!

The matter of the stirrups and horseshoes has been settled, and the rest is nothing more than the Ministry of Industry arranges craftsmen to make secrets. It is not a big deal, but the auction of the royal name is the first time in history, which not only means a lot of money. Making money is an attempt by the court.

In this world, the ranking of scholars, farmers, businessmen has always been the order, and merchants can only be ranked at the bottom. But now that the business tax has been settled, the status of merchants is slowly improving with the increase in tax payments.

This auction is even more so now. If it can really generate a large amount of income and the subsequent commercial tax can be guaranteed, then this is likely to lead to a series of adjustments in the imperial court's commercial policies.

Of course, Li Shimin would not preside over this kind of auction. One is that the levels are not equal. No matter how wealthy a merchant is, he is not qualified to let the emperor preside over the auction.

The other reason is that no matter how you try to whitewash it, you still use the royal name to sell it for money. If Li Shimin came forward to host it, wouldn't it be a slap in the face in front of you, that would be ugly.

However, not being able to host in person does not mean that one cannot hide in the back hall and listen.

And not only Li Shimin arrived, Du Ruhui, Fang Xuanling, and Changsun Wuji all hid behind and listened to Dai Zhou's announcement of relevant matters in front.

Although this auction is the first time in history, who can become a big merchant, which one is not shrewd, capable and intelligent?

Being able to name one's own business name with a royal name, even if it is only for a year, is simply a miracle for this era that places extreme emphasis on goodwill and branding.

The same price, or even a little higher price, as long as it is in the royal firm, it will make people feel more at ease and superior unconsciously.

This is the recognition of the people under the royal education for thousands of years, and this is the preciousness of the royal title.

It is also for this reason that no less than a hundred people from big merchants from all over the country came to this auction in the Ministry of Households, involving seven or eight mainstream industries.

There are not only the descendants of the high-ranking families who come out to run the family's ancestral property with the backs of the five surnames and Qiwang, but also the rich and powerful families who have been doing business for generations!

In the bustling crowd, the big merchants who usually call each other brothers tightly pursed their lips, while listening to Dai Zhou reading the rules, they secretly looked at the crowd around them from time to time.

For all vendors, this auction is extremely fair. As long as you have a clean family background and have your own business name, then you can sign up.

And as long as you pass the registration review, that is, check whether there are any spies mixed in, whether the family property is enough, whether the reputation is good, and other simple checks, you can sit here seriously.

And the reason why it is said to be fair to the extreme is because on this occasion, even if you have five surnames and seven hopes, it is useless. The court has made it clear this time that it only needs money. No matter how good it is.

Of course, these people don't know that a middle-aged man sitting in the front row who is particularly arrogant and beardless has already reserved the royal title of liquor.

After all, he was working for Li Shimin, Li Shimin would never allow other wine sellers to use the royal name, but he couldn't use his own, wouldn't he be laughing his ass off?

The rules read here by Dai Zhou are actually just some regulations sorted out based on what Zhang Nuo said at the beginning.

In the final analysis, one is that the highest price wins, and two prices are still obtained.

This was created by Du Ruhui, a black-hearted bastard. Originally, Zhang Nuo meant that the authorization fee had already been collected, so the deposit would be reduced, so as not to fail the auction at that time.

But Du Ruhui, this black guy, under the banner that the royal family's reputation should not be underestimated, raised the deposit to the same amount as the authorization fee in one go.

That is to say, the original credit deposit with a fixed amount has become the authorization fee for how much quotation you shout out, then you have to pay another deposit of the same amount at the same time.

This is a bit of a headache, this one alone has wiped out many merchants with insufficient property.

Du Ruhui, this gangster, is purely out of the idea of ​​living without money, and intends to use the deposit to do something big.

After all, the authorization fee has to be shared with His Majesty, but the deposit is all placed in the treasury of the household department, so if there is something to borrow, it will be returned before it expires.

It was precisely because of this reason and his hard work that Du Ruhui finally allowed this somewhat inhumane rule to be smoothly added to the terms.

Of course, what Master Du Ruhui said to the outside world can't be the truth that the treasury is short of money, especially the Ministry of War.

Mr. Du Ruhui is upright, naturally because he is worried that the merchants will not be able to be educated, tarnish the reputation of the royal family among the people, and eventually damage the reputation of the royal family!

At the same time, Mr. Du is also worried that the people will be deceived, and the profiteers will refuse to admit it, or they will not pay compensation. This requires the deposit of the household department to come forward.

Therefore, Mr. Du is definitely not the kind of black-hearted person who cheats merchants' money, but an important court minister who cares about the country and the people, and cares about the people's livelihood.

Of course, Master Du Ruhui said these words in the back hall, but in the end, several people including Li Shimin gave a few blank glances.

These few really don't know what to say about this guy. They used to be scheming enough, but now, for some reason, there is no taboo to start, and they almost come up with bad ideas every now and then.

Although everything has to be done well and the court has benefited, but the eating looks really ugly!

Chapter 201 When the auction is in progress

Amidst Dai Zhou's steady recitation and the faint but continuous whispering in the hall, Datang's first official auction finally began.

The few monarchs and ministers in the back hall who were still bowing their heads to communicate, also stopped talking at this time, and looked at the front with a serious face. This auction is not just as simple as an auction. Maybe many policies of the court will be based on Here comes the auction.

It is said that wealth is hidden in the people, but whether the people are rich or not, and how rich the richest merchants among the people can be, today's unprecedented auction can be regarded as allowing the monarchs and ministers to get a glimpse of the leopard.

"My official announces that the auction of the right to use the Datang Royal Name will be held for the first item, alcohol, with a three-year time limit and a reserve price of [-] guan. Only one family will be sold, and the merchants who want it will start bidding!"

As soon as Dai Zhou finished speaking, the waiter sitting in the first row shouted directly,

"Chang'an Zhang's Distillery, [-] Guan!"

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