Roaming the World of Film and Television Starts from the Golden Years

"That's right! Everything is free."

Li Haoyu answered decisively, "Only free can the topic of the event reach the highest level. Besides, if I want to participate in the hotel, I will not care about this sponsorship."

"We don't have to pay for the money, what are you afraid of?"

"It's so scary!"

Several people in the video looked at each other, all silent.

It is worthy of being the boss, it is really expensive to play, enjoy the benefits of the activities, and it is really worthwhile to have the hotel to sponsor it!

Our boss is too powerful, right?

Seems like there's nothing he's not good at?

Really terrible!

…… ...

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Everyone voted for the recommendation on Monday, and now running naked is the only way to expose the recommendation. Thank you, and at the same time

Thank you for the support of the long-returned fish monthly ticket.

Chapter 76 Saving Money

Once the event was launched, the young people participating in the event were rebellious warriors in contemporary society.

How strong is it, how many cards are there?

Yu Ling's eyes became brighter and brighter, "Boss, I have already thought about my slogan."

"Right now you may be on the subway, in a taxi, in an office, in a messy bedroom. You're asking: Can I? - It's you who decides in an instant."

Li Haoyu said with a smile: "Yes, this taste is right. All activities involving user participation must consider one issue. That is the fairness of the activity."

"We can also prove the authenticity and reliability of our activities through authoritative regulatory agencies."

Yu said excitedly, "We can also start from our feelings and carry out brand promotion, so that Haotuan.com can be embedded in the user's mind without knowing it. This is also a good way of advertising!"

Li Haoyu nodded, "The end of the event is just the beginning. The topic of leaving Beishangguang is itself a very hot and vital topic."

"With the increasingly high housing prices in first-tier cities and the surge in living costs and work pressures, everyone needs a psychological outlet."

"Such a remarkable genius idea must maximize its value, squeeze out the full value of this planning activity, and follow up with continuous marketing for secondary communication and post-topic hype."

Huang Qingsen calmly flattered the leader, and quietly proposed a plan for later activities.

Li Haoyu glanced at him with satisfaction, "Yes, the Internet is not afraid of burning money, but every penny burned must see value."

"The reason why Haotuan.com has always insisted on online advertising is because the online conversion rate is much higher than offline advertising."

"I've also heard that many local push teams are now clamoring to launch offline advertisements. For ground push, visiting other people's stores, seeing other competitors' advertisements on the street, in elevators, and in storefronts, the pressure is certain. very large.

"However, we can give them an answer now. Offline advertising is very high, and the advertising of multiple group buying brands can easily cause confusion."

"So in the near future, the company will not launch offline announcements. At the same time, we will also cut down all channels with poor online advertising results."

"Build walls high, store grain widely, and become king quickly."

"We need to use every penny carefully and carefully. For this event, we need to make a good group well-known in first-tier cities across the country. Let consumers all over the country know that our good group is the king of group buying software."

"At the same time, I judge that the Internet market will usher in a cold winter. We must expand registered users as soon as possible, then raise the valuation for the second round of financing, and prepare enough cash to survive this Internet winter."

"During this period of wretched development and cultivation of internal strength, when all the competitors are dead, it is time for our good group to expand and dominate the world."

Huang Qingsen then asked, "The media costs must not be saved, right?"

Li Haoyu thought for a while, "It's still necessary to save money. In the early stage, we can release some smoke bomb news to stir up the market enthusiasm. Then, please personally ask our investor Xu Xin, through her to prostitute some industry veterans and famous people. recommended by people.”

"Then use the provocative marketing headlines and the onlookers of the melon-eating crowd to promote it, and through the selection of good communication channels and seed users, it will generate information fission."

"In the end, it attracted the attention of the media, and let the media spontaneously and actively promote us because of the news and hotspots."

As soon as these words came out, everyone was stunned again.

The current Haotuan.com is being promoted across the country, but the provinces that are doing better are still only Xishan Province and the Modu region, and they are still stuck in one place.

If you can use this event to gain popularity, it will be very beneficial to Haotuan.com's strategic goal of replicating and promoting nationwide.

Just such an idea of ​​"escape from Beijing, Shanghai and Guangzhou".

How many goals does the boss have to achieve before giving up!

There is basically no event fee, but the effect of the event can radiate across the country.

At this point, the boss is still thinking about the media publicity for free.How does this brain look like?

This is simply marketing genius!

No, money saver!

…………

Li Haoyu looked at them stunned, and couldn't help but feel proud. This is hot marketing. Later generations of Weibo also relied on various event marketing to maintain revenue and popularity.

Guan Weiguang admired his body and said, "Boss, you are too good. I was also inspired by you and came up with an idea."

"If a user likes three new users, they can get small coupons. If they reach ten, they can also withdraw cash in addition to large coupons. How?"

This is not Pinduoduo:

It's the model where you cut a knife for me, brother.

Li Haoyu smiled helplessly.

He remembered again, the fear of being dominated by Pinduoduo.

He thought for a while and said, "This idea is fine, but don't adjust the false probability, we don't need to ruin the good group's user reputation for a little money.

Shen Manyu also suggested, "We can also find someone to film and record all the activities, or even make a simple documentary."

"Compared with text and photos, videos have more visual impact. If the effect is good, you can also hold follow-up free orders with the hotel restaurant."

Li Haoyu gave Shen Manyu a thumbs up, "I have learned to infer other things!"

Guan Weiguang said worriedly, "It's just like this, and the traffic is going to explode again. It is estimated that the server just changed will not be able to support it again."

Li Haoyu said angrily, "Then I want you, the technical director, to do what to eat, prepare everything in advance, and ask you if there is a problem!"

"Going right now!"

………………

Li Haoyu has always been clear that capital money is a double-edged sword.

When it is found that as long as it is profitable, capital will enter.This was unavoidable.But capital is also a catalyst for startups

Li Haoyu is in the newly rented office building of Haotuan.com.

This is the second time to meet Xu Xin.

This time, Xu Xin was obviously a lot more enthusiastic.

After all, Haotuan.com can already be regarded as the leader of group buying software.

In the capital market, the comparison is not the size, but who is the fastest.

Indicators such as market share, regional coverage, growth rate, etc. are the indicators for capital to measure the value of entrepreneurial enterprises.

Xu Xinruo said meaningfully: "It's been a while since the last time we met, I don't know why you're asking me out this time."

"This is not to report the results to investors, and then ask for some support from President Xu." Li Haoyu replied calmly.

Xu Xin smiled and said, "Haotuan.com is in the limelight now, what else can stum you."

Li Haoyu said calmly, "As I said before, Hao Tuan is only a few months away from going bankrupt. Before the bell rings, no matter how successful it is, it will only be fleeting."

Xu Xin couldn't help but sigh, what an amazing young man.

She has seen many people get overwhelmed after getting their investment, and they get carried away before they make any achievements.

"Fairy Wood"

Compared to him, it's really ridiculous!

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There have been a lot of troubles recently, but thank you for your support all the time, the only warm current, don't spit out bitterness to code words.

Chapter 77 Get on the bus first and then make up for the fare

"Nothing goes without going to the Three Treasures Hall. There is indeed something to trouble President Xu this time."

After all, Li Haoyu will tell the whole content of the marketing activities of escaping from Beishangguang and where she needs her help.

Xu Xin immediately said that there was no problem, and she would fully support it.

Xu Xin didn't leave, she took a serious look at Li Haoyu, and after chatting for a while, she suddenly said, "I'm afraid it's more than that, presumably this trivial matter is not worth your own attention."

Li Haoyu smiled and said to Xu Xin, "Seeing what you see, this marketing plan is indeed very important. However, there is indeed one more important thing to discuss with you, the angel investor."

"Now that the number of registered users of Haotuan.com has officially exceeded 100 million, and it is also in a leading position in group buying software, it is time to start the A round of financing."

Xu Xin glanced at Li Haoyu with admiration, "Are you sure you are going to start the A round of financing so soon? If it is an ordinary entrepreneur, I will definitely promote the financing as soon as possible and withdraw profit as soon as possible."

"But the good group is different. It is indeed promising as you said, and it is developing very well now."

Li Haoyu said with a smile, "Haotuan.com has just started, and it is difficult to convince investors to accept the valuation I expect when there is no software and market."

"Now with the continuous advancement and expansion, there is not much money on the account, and it is time to prepare to save money for the winter. So I think it is time to start financing."

Xu Xin asked, "Do you have a favorite investment institution?"

Li Haoyu replied, "Of course it is the well-known venture capital institutions Sequoia Capital China Fund, Source Code Capital, Hillhouse Ventures and IDG Capital, and angel investors with strength and resources."

baimengshu.com

Xu Xin asked curiously, "Have they all taken the initiative to contact you?"

"Some investors and investment institutions have contacted me, but I have not given them a clear position before."

Xu Xin nodded, "It seems that you have done a really good job, and you have been recognized by so many well-known investment institutions in such a short period of time."