Siheyuan: At the beginning, Qin Huairu regrets her marriage

Jianghua wants to be privatized, and it is useless for them to keep the shares.

It's better to just cash out and leave.

98% of the shares, Charles kept 2%, and Jiang Hua also acquiesced,

He has worked at Pepsi for half his life and is very capable,

What Jiang Hua valued in him was his obedience and strong execution ability.

He is the CEO of PepsiCo.

The formation of beverage group should be put on the agenda.

How about the beverage group, Pepsi has advanced production experience, Red Bull and Gatorade are about to take off.

One energy drink, one carbonated drink, one sports drink,

This wave of advantage is mine!

......

Chapter 201 Relying on a Mao Xuan to Do Business

With Pepsi in his income pocket, Jiang Hua has exhausted all the funds,

I even owe a lot,

But this wave is worth it.

Now that the acquisition has been made, he is going to take a look at the factory.

Many of Pepsi's valuable formulas are factories, technologies, and channels that have been opened.

He took Charles, and several Pepsi executives,

I traveled several states in a row, and the situation is not optimistic.

The market share has been reduced again and again,

Many factories are in a half-open state, and the wages of workers have to be maintained.

The company can make money, but not as much as imagined.

No wonder people sold them collectively and didn't even keep any.

Cheap is not so good.

Jiang Hua said:

"The production line will be adjusted first, and all the spare ones will be produced for Red Bull and Gatorade."

That's the benefit of acquiring PepsiCo, which has factories all over Europe,

And a high degree of automation,

Even if the sales of Pepsi Cola are now declining, Red Bull and Gatorade can be seamlessly produced.

This is where it really takes off.

Red Bull is already well-known in Europe, and its sales are good.

Pepsi's situation is much worse than imagined,

But Jiang Hua can't be troubled, at most it is to walk the road they have walked again.

Pepsi headquarters!

Gatorade, Red Bull, and PepsiCo are three companies.

One week after Jianghua's successful acquisition,

Finally gathered together, this is already the third week after the New Year.

The director of Gatorade is the honest man Jiang Hua arranged last time,

In the two weeks since Gatorade was handed over to him, the output has actually increased.

In Florida, it is still a little famous,

This man is a talent.

Red Bull is all Chinese, which is not conducive to Jianghua's global plan.

You must know that this is free America, in case of an unwarranted crime,

The world's number one company is also doomed.

"I decided to set up a separate operation department for the three companies. The operation department will be responsible for comprehensive management, event planning, advertising, etc., and you will manage other production, sales, and transportation by yourself."

Jianghua only took back the operating rights, and returned the other rights to them.

He minimized his influence on the three companies,

The environment is different, this is not Xiangjiang, he can do whatever he wants.

"Boss Pepsi, how are you going to promote it!"

Charles is still a little worried. After the operation rights are handed over, he will only be left with production and sales.

"We want to focus on the young people's market, and fully promote the idea that there is nothing wrong with being young, which is different from Coca-Cola's promotion for all age groups. When these young people are old, we will modify the advertisement to focus on all age groups. At that time, it is time for us to lay the foundation for victory."

Jiang Hua's idea is very simple, grab this group of young people,

Do differentiated marketing and find The Beatles to endorse.

There are young people every year!

Young people will grow old. When most of them grow old, we will change the slogan,

It took decades to establish a brand image of Pepsi.

it's worth it

Scar said in broken English, "What about our Red Bull?"

"Sponsoring racing competitions, sponsoring extreme sports, etc., we use two promotional slogans. The Asian side uses Red Bull when you are sleepy and tired, and the European side uses it. Your energy is beyond your imagination."

Anyway, it is the path traveled by the predecessors, can't it be copied?

"Where's Gatorade?"

"Sponsoring sports games, such as football, and the NBA, use the slogan - quench your thirst and quench your thirst!"

You guys go down and make arrangements, and we might put in more ads.

In the next six months, we will meet frequently and everyone will be very busy.

Jiang Hua left the scar alone.

"Scar, I want you to step down as CEO of Red Bull."

Scar said indifferently: "Boss, it's just a big deal, you don't need to talk to me alone."

"You don't care! Don't talk about conditions?"

Scar smiled: "Boss, you must have your arrangements."

"Okay, have you read the "Selected Works of Mao" I let you read?"

"I see, I can recite it backwards, but does it have anything to do with business?"

Jiang Hua is speechless, this is a classic,

Many of the above methods are used in business, and they are always beneficial.

"For example, if the countryside surrounds the city, this is also applicable in Europe. There are many rural areas in Europe, so what should I do if the investment is too large?

Let's break out more, and put up wall advertisements at major intersections, and send our advertisements to the countryside. "

Jiang Hua continued:

"The mass line, this is the soul of the great man's thinking, we must also follow the mass line! How to go, let's hold a lottery, or collect card activities, collect as much as you want, go deep into the masses, give them benefits, and find them Represent someone you like."

"Respect for the masses is the fundamental requirement of the mass line. How to respect, we let them speak out, give them a Red Bull Music Festival every year, or a similar event like the Pepsi Music Festival, so that they can unite tightly around us."

These are all the classic theories of "Selected Works of Mao", but you actually say that they are useless.

Scar looked confused, sir, are we reading a book?

You are so awesome, does your mother know?

He asked again: "How about emancipating the mind and seeking truth from facts?"

Jiang Hua looked at him like an idiot:

"We have already done this in Xiangjiang. Find a few professors and talk about the advantages of our products. What are the benefits? This is not an exaggeration. Seek truth from facts. This kind of operation is when our product sales are already very large. Don't do it now. "

Now they haven't got a foothold yet, and this operation will allow opponents to copy the past.

Seeking truth from facts can still be interpreted in this way!

Scar thought he was reading a fake book.

Jiang Hua patted him on the shoulder and said, "I'll leave it to you as the director of operations here. As long as you understand and understand this book, you will be a father-level person here."

Dao Scar was in a daze, the director of operations, he was still a year away from graduating from junior high school.

Be the operation director of three companies at once.

"Boss, I'm not very good. If you change someone else, I'll be fine when I go back to Asia."

"Nonsense, you did a good job in Xiangjiang, it's enough to bring that set here."

In terms of advertising, he has at least 50 years of experience leading the world.

"Alright, work hard. I'll find you a wife at the end of the year. Don't worry about being an authentic college student."

Dao Scar's eyes lit up: "Boss, can I find Miss Mei?"

Fuck, this guy is so desperate,

Meili didn't take a fancy to him, what can he do,

"Change someone else. Beauty is too strong and not suitable for you. Let me introduce you to a primary school girl. She has long legs and big watery eyes. If I'm not married, I'll chase after myself."

"real!"