Liberty Millikin is very xenophobic, especially Asians.

Jiang Hua continued:

"I also set up an equity incentive plan for you. If it can be done, I will not be stingy about equity."

In Xiangjiang, he is very serious about equity, but here, as long as he holds 51%, it is enough.

Moreover, the beverage company will go public when it grows bigger.

"Boss, I will definitely do my best."

"I still bought you a house here. For Lisa's school problem, please contact Charles. He has contacts here."

This moved him very much. Where can he find such a good boss? He is just a low-level manager now.

Now he has become the CEO of a multinational company.

He has a feeling that a scholar will die for his confidant, and Jiang Hua has given too much.

The two chatted about future plans in the office.

In fact, Jianghua has already planned, and now he will change to a top manager.

It will only make his plan go more smoothly.

......

Jack Welch, whose handover at GE was delayed by more than a week.

He was favored by his boss over there, but he didn't expect that when he was about to mention his position.

He resigned and ran away, so the delay was a bit long.

After handling the handover, he breathed a sigh of relief.

"Jack, why haven't you been looking for me recently?"

Teresa Xu hasn't seen him for more than a week, and finally stopped him at the company gate today.

"Teresa, I'm very busy recently, sorry."

Maybe Lisa didn't like her very much.

Jack is also less obsessed with her than he was in the beginning.

"What are you busy with recently?"

"I'm going to work at the Pepsi headquarters! We've already negotiated the terms."

"Oh!" Her eyes lit up, and she thought Jack was out of his mind, but he didn't expect him to figure it out.

Then I don't have to persuade him.

"PepsiCo, is it very powerful?"

Jack pointed to the new wall advertisements not far away, as well as the leaflets distributed on the street.

The Beatles' new Pepsi ad is playing on the TV in an electronics store.

The young people passing by all carried a can of Pepsi in the new packaging.

He didn't even notice that overnight, there were many advertisements on the street.

Flyers.

There are also many commercials on TV.

"Mr. Jiang is simply a marketing genius!"

Jack sighed.

Xu Damao said disdainfully: "He is just a Chinese, so what's the point?"

As a member of the courtyard house, who doesn't know who.

Before the age of 18, Jiang Hua was a gangster and a gangster.

It is also from the same environment, this kid can't be so good.

"That Red Bull drink, why haven't I heard of it?"

"This is a company secret!"

......

Chapter 204 The Ground Pushing Team from the Horror in the East

Xu Damao's shock was not over yet,

Next, Pepsi directly uses the classic packaging of later generations, LOGO.

Find a spokesperson that young people like.

Red Bull and Gatorade ads followed, in the same way,

With New York as the center, it erupted at multiple points and spread to all directions.

80% of the people in the operation department are from China.

007 is their slogan, under the temptation of high salary,

They gathered a large group of Chinese students who could accept overtime work,

Even more than 1000 local pushers were urgently summoned from Xiangjiang.

Xiangjiang has been learning English since childhood, so they can communicate seamlessly.

Local push was the most effective and cost-effective way before the Internet came out.

1000 people are the backbone, plus one person recruited locally.

Scar even came off the stage in person, taking the "Selected Works of Mao" that Jiang Hua gave him,

He and his team rushed to the Coca-Cola headquarters in Atlanta.

A large billboard was rented at the entrance of Coca-Cola headquarters.

Put on the Pepsi logo,

They are like a plague of locusts. Every time they arrive in a city, they look for local newspapers, hotels, restaurants,

As well as local professional teams and competition venues.

Where they can advertise, as long as the price is not outrageous, they will put up the advertising posters of the three companies.

Jiang Hua looked confused, I have never taught them, how could I learn this trick.

Scar this book read, very attentively.

Overnight, the streets and alleys of major cities in the United States.

The places where advertisements can be posted are all advertisements of Pepsi, Red Bull, and Gatorade.

Charles was simply confused by Jiang Hua's crowd tactics, and he could still play like this.

"Boss, you are simply a genius. Now our production line has been fully activated, and we even need to add more factories."

Jiang Hua said calmly:

"If it weren't for the inconvenience of coming here, I still have about 10 brothers in Xiangjiang. I can put our advertisements on every corner of the United States, even on the wall of the White House overnight."

There is even a Pepsi billboard in front of the Coca-Cola headquarters.

This wave simply detonated public opinion, and major newspapers reported it one after another.

They thought aliens had invaded the earth,

In front of Coca-Cola, when has Pepsi been so tough.

Although the momentum is so huge, the money spent is not too much,

In addition to food, drink and wages, the biggest expense is transportation.

The sum is less than half of the cost of advertising in the United States.

outrageous.

The Pepsi ad shot by the Beatles was launched simultaneously across the United States.

This wave of operations really emptied Jianghua's pockets.

"Boss, Mr. Jack Welch is here."

Jack Welch already knew about Jianghua's big operations, to be honest.

He was also shocked, only China would do this.

They can ignore all rules and seem to be within the rules.

Especially the advertisement in front of the Coca-Cola headquarters.

This wave has ignited public opinion, and many newspapers have reported it.

Even TV stations went to Atlanta to interview and take pictures.

They all went to the enemy headquarters.

"Mr. Jiang!"

"Come here, I'll wait for you. Our publicity has already started, and now the production can't keep up."

"Boss, there is actually no me..."

This time he retreated, because he found that Jiang Hua and the others could play well without him.

Jiang Hua interrupted him: "What are you thinking, we still have a lot to do! The first is to integrate resources. The three companies must integrate resources and give full play to their respective advantages."

"Our goal is to be the world's number one beverage group, surpassing Coca-Cola in an all-round way."

Jiang Hua said: "Everyone has already met, you can start to integrate resources, the name of the group is up to you, this is left to you, I want to go back to Asia, the market there has been almost eaten away by Coca-Cola gone."

"Oh, I forgot to tell you, the one with you is Teresa, she seems to have improper relationships with several men at the same time!"

Jiang Hua took a sip of tea and continued:

"You won't blame me, after all, you are the CEO of my company."

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