Siheyuan: At the beginning, Qin Huairu regrets her marriage

"Boss, as long as we have money, we can acquire too much. There are a lot of brands in NSU, New Auto Union, and Italy."

Jiang Hua hadn't heard of any of them.

"What is the symbol of the new Auto Union?"

"Four circles!"

Jiang Hua was struck by lightning, the Auto Union in four circles, what the hell.

This TM is Audi, but now it is called New Auto Union.

The four circles represent the four companies respectively, and Audi is a consortium of the four companies.

Jiang Hua was excited, if Audi could be brought over.

Then he will have the confidence to wrestle with other car manufacturers in the world.

This is China's first-tier luxury car, A in BBA.

The world's top 500 most valuable brands rank 37th, just a few places lower than Pepsi.

Jiang Hua once dreamed of buying an Audi R8 sports car.

He once owned a second-hand Audi, and Audi has a good relationship with him.

"Jack, the Auto Union you mentioned can be acquired. I remember that they have been fully acquired by Volkswagen?"

"Dear Jiang, we are talking about the brand, not the factory. Volkswagen bought them because they valued the Auto Union factory."

Jiang Hua still didn't understand.

"Let me put it this way, in 1959, all the shares of the new Auto Union were sold to Daimler-Benz,

In 1966, Volkswagen paid for all of their shares. "

It turns out that Audi sold himself twice.

"Then let's buy Auto Union, are you sure you can buy it?"

Jack is not sure, he only knows that Volkswagen will soon acquire another company that is not weaker than Audi.

Maybe they don't value the Audi brand much, and besides, they only buy brands,

If you don't buy a production line, you still have technology, so we should be able to negotiate.

After all, Audi is pretty hip now, otherwise he wouldn't have sold himself twice.

Mercedes-Benz has not taken a fancy to it yet.

"Go and ask, but boss, why are you suddenly interested in making cars? There are a lot of car companies in the United States, why come here to buy them?"

Can Jiang Hua say that good brands in the United States can't be bought, and he doesn't want rubbish ones?

Good brands are all owned by General Motors, and General Motors is not short of money.

"Let's go to the public and ask."

Jiang Hua took the Pepsi team and rushed to Wolfsburg non-stop.

I asked, and they didn't intend to sell it.

Is it a waste of time?

"Sir, we don't need the production line of the Auto Union, we only need the brand, and we don't even need the technical information."

The rigor of the Germans made Jiang Hua suffer enough.

The meeting and discussion alone took a week.

"Mr. Jack, because you don't need a production line, we didn't pass it internally."

"What do you mean?"

"We mean, even the production line, factory buildings, and workers receive it together!"

Jack looked aside, and Jiang Hua nodded slightly.

This is not the same as what they negotiated. They even want to sell the factory and the workers.

Could it be that the production line is old and has been eliminated.

As Jiang Hua guessed, Audi's production line is old, and it didn't make much profit last year.

Think about it, if the Auto Union makes a profit, will he sell it?

Jiang Hua even felt that Auto Union was losing money, and Audi took off after the 80s.

Although it borrowed a lot of resources from the public, it was indeed taken off by the post-80s generation.

"Okay, let's discuss it."

"Please!"

After everyone left the office, they began to discuss:

"Jiang, the Auto Union production line is an old one, and I think this business will lose money."

Jiang Hua also felt that the business was a loss, as the wages of German workers were the highest in the world.

The factory here is losing wages for the workers.

Now that the two Germanys have not yet been unified, the wages of workers in West Germany are already very high.

Jianghua didn't plan to build a factory here.

"Ask the price first, if it's too high, let's go."

If the public raises prices on the ground, Jianghua can only give up.

The big deal is to go to Italy to take Maserati away, and I will use Maserati to build Audi cars.

The brand value is not much different.

"How about it, gentlemen, have you discussed it?"

"Price, how much?"

"3 million dollars, but you have to bear the foreign debt of the Auto Union of 4000 million marks."

That works out to $4 million.

Audi has a complete R&D, sales and production system.

Even the engine can be produced directly.

Sales channels are all over West Germany and a small part of Europe.

Jiang Hua gritted his teeth and nodded to Jack Welch.

"Okay, we bought it!"

After the contract was signed, Jiang Hua was depressed again.

I only paid back the money I bought Pepsi last year, and I owe another 4 million.

The 4 million is mortgaged with Pepsi.

When is the head.

......

Chapter 224 The acquisition of Maserati failed

Audi was bought, what a surprise,

The 4 million spent is worthwhile. It can only be said that in this era, there are still many guarantees that have not been tapped.

Jiang Hua was inspired, like a car group, there are only two brands, isn't it a little less.

Just run away and take a look.

He remembered that this year, Maserati was acquired by Citroen.

It seems that there is still a chance now, and it is not bad to buy it in the name of Audi.

Maserati is worth a few bucks.

Besides, Jianghua cares about people, Hongmen is a family in the world,

On the Mafia side, Shenghe also had a relationship with them.

Especially now that Maserati owners, the Orsi family,

They have similar backgrounds.

They are all acquaintances who are easy to talk to.

........

The companies that Jianghua bought all have one characteristic, they are not number one in the industry.

Even in the future, Audi still has BMW and Mercedes-Benz on its head.

Pepsi is also second, and Maserati may barely rank in the top ten.

After all, how could someone as low-key as Jiang Hua buy the first one?

The most important thing is that he can't buy it if he wants to.

It's been smooth sailing, who knew who would come here,

The Orsi family was superficially polite, Jianghua proposed to buy,

They pushed three obstacles and four obstacles, and Citroen launched an acquisition in early July.

They sold it without saying anything, Jiang Hua thought,

My TM price is not lower than that of Citroen.

He remembered the Orsi family, and this feud was written down.

Forget it, he has no fate with Maserati, even if Citroen went bankrupt in 75,

He doesn't want a Maserati either, and he's got a temper too.

Now that Maserati was sold, he was going back to work on a new Audi model.