Chapter 250 Nike sets sail

Now that it is confirmed,

Jiang Hua handed over a whole lot of things to him.

Anyway, the first product has already started production.

Designers also called a lot,

He didn't take out Jordan's AJ generation,

This is a big killer. We have to wait for Jordan to enter the NBA.

Only then will the big killer be enabled.

Just one Forrest Gump shoe is not enough to fight against the two giants.

Jiang Hua thought about many future classic styles.

Let's get Air Force One first, Adi has even made the classic shell heads.

We can't fall behind either. Two classic shoes that have been in the top three in sales for a long time have already come out.

He thought about it, and got another pair of biscuit shoes that would become popular in the future.

In this way, Nike's product line will not appear very monotonous.

Air Force One focuses on sports, Forrest Gump shoes focus on jogging,

Biscuit shoes are casual and versatile.

Jiang Hua immediately told the designer his ideas.

The shapes of the two pairs of shoes were created.

Professional is different.

"Albert, let's make these three pairs of shoes the beginning of Nike! Nike will give it to you."

"No problem, boss!"

There are more and more companies, but managed by Jack.

His boss is the most relaxed.

All of his companies are owned by Sequoia Capital, and Nike is no exception.

All companies are qualified to operate independently, and Jianghua will not limit it.

When he has a good idea, he will not be stingy.

Like what he's about to do.

With these shoes, the display platform has to think about them.

Rarely come to America.

Gotta set up a sports brand management company,

The timing is good.

In capitalist countries, problems that can be solved with money are not problems.

All these are handed over to the new CEO Albert.

By the way, give him a new position, acting CEO of New Century Sports Brand Holdings.

Now that the position has been promoted, his salary has also increased by 10 US dollars.

Immediately asked him to buy Reebok, their sales in 1981 were only 150 million US dollars.

If you acquire them, you can still have a few good CEOs.

Jianghua is willing to give some equity incentives.

As a boss, his role is to put the right employees in the right positions.

For example, now, he only needs to touch fish at Pepsi headquarters.

KFC has become a general of PepsiCo.

It costs 1.5 million U.S. dollars, regardless of his current sales of 2 million U.S. dollars, the cost of fast food is high.

If it really sells for 1.5 million, if you treat others like a fool, [-] million is considered a high price.

Calculated in this way, it won't take long for Jianghua to spend more than 10 billion.

The last thing in the United States is to buy the Lakers.

He remembered that the Bass family bought it in 79 for only 6700 million US dollars.

This business is good, and Jiang Hua also likes to watch the NBA.

And his basketball shoes have a display platform.

Isn't the Lakers a good platform?

Los Angeles is a place close to Hollywood with many stars.

Very good choice.

Albert spent very little money and bought Reebok as a package.

And their boss was packed and brought back.

But Jiang Hua didn't meet them.

As a Chinese, it's better not to be a monster.

Once you find the CEO, trust him, as long as you don't go astray.

Albert also has two reliable subordinates, and everyone is happy.

But Jiang Hua didn't let him idle.

Sports brand holding is to be an all-sports brand,

The Lakers still have to win, and it doesn't matter if they spend more money.

Now the NBA is still in ancient times, until 1976 when the NBA and the ABA merged.

entered a period of rapid development,

Especially when the god of basketball entered the league, the NBA became famous all over the world.

But now the NBA has a mature business model and TV broadcasts.

You can't make much money, but it's hard to lose money.

Player salaries haven't skyrocketed yet.

It can be said that apart from the acquisition funds, they can basically support themselves.

Very good business.

Jiang Hua deliberately waited for a few days, not knowing what Albert was talking about,

He is a little transparent in PepsiCo.

With the exception of a few ringleaders, his identity has not been made public.

.......

Nike's Forrest Gump shoes are all on the market,

Albert has yet to negotiate successfully.

Fortunately, the people he brought from Reebok are all professional,

Everything is in order, and yes, the acquisition of Reebok is really the right move.

He even bought two pairs out of his own pocket, and they looked really good.

No wonder it is popular all over America.

But he was looking forward to Air Force One more.

These shoes are a classic.

A coffee shop next to PepsiCo headquarters.

Jiang Hua finally saw Albert, and it was just a few days since he hadn't seen him.

His beard was unshaven and his eyes were bloodshot.

"I said, Albert, are you coming back from a war?"

"Boss, I think you have increased your annual salary by 10, but the things you asked me to do have increased several times."

Jiang Hua said with a smile:

"You already have an annual salary of 60. Who else will give you such a high salary except me."

Albert smiled, it was rare to meet such a generous boss.

"The owner of the Lakers has always wanted to sell at a high price. We dragged it for a week before he agreed, 2500 million US dollars, the boss will pay."

"Not bad, you've done a good job. Just find a business development director for the Lakers, and then replace our Air Force One high-top shoes with the Lakers. They are a free publicity platform."

Jiang Hua doesn't expect the Lakers to make money in a short time.

Just keep them, they can earn living expenses by themselves.

Things went well, and Jiang Hua stayed at Pepsi for a few more days.

Give them one last task.

There is still a lot of money, but I have bought everything I can buy.

He thought of a brand that could rival Coca-Cola.

Seven-up lemon soda, this thing is now more popular than Coca-Cola's Sprite.

It was surpassed only in 1980, and the sales volume became smaller and smaller after that. In the end, all overseas markets were given to Pepsi.

Good thing, if you can buy it, you can get on the ride of Pepsi earlier, it may not be worse than Sprite.

As for funds, Jianghua left 2 million in cash.

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