Siheyuan: At the beginning, Qin Huairu regrets her marriage

Jiang Hua stretched his waist: "Money is just a series of numbers to me. Besides, after investing for more than 10 years, it is only worth 2500 million. This business is not very profitable, and the money comes too slowly."

Let me go, people think 2500 million is too much, he thinks 2500 million is too little,

This is the gap.

Jiang Hua continued:

"You said I donated the money, or donated it!"

.......

Chapter 391 Pepsi was Sued for Unfair Competition

Jiang Hua is still speculating in RB stocks. Pepsi's sales surpassed that of Coca-Cola for the first time in the world.

This is something to be happy about, after all, no one wants to be the second child forever.

Even for Red Bull + Gatorade + Pepsi, the profit and sales have far surpassed Coca-Cola by a large margin.

But in terms of carbonated drinks alone, Pepsi has always been the catcher.

But in September this year, Pepsi surpassed Coca-Cola for the first time.

In October, the sales gap was even greater.

In this way, Coca-Cola is in a hurry. In their traditional sphere of influence, the sales volume cannot be compared.

This can be tolerated, so I investigated secretly. This investigation is not important, and the problem has been found.

Pepsi's position in the 7-day supermarket is better than that of Coca-Cola, which stays in the corner of the supermarket.

There is another thing that stirs their nerves even more. Pepsi is sold in major supermarkets and convenience stores.

There is a sales rebate, which gives you a certain percentage of rewards according to the sales volume.

The bigger the sales volume, the higher the rebate, this trick is in the 21st century.

They are all routine methods used by merchants, but few people use them now.

Due to the rebates, major merchants tried their best to promote and put Pepsi in a prominent position.

These are normal business practices.

Coca-Cola doesn't think that way. If you play like this, how much money can you make? Originally, Coca-Cola's profit is low.

But PepsiCo, the most profitable is Red Bull.

Then the Coke business is a victory as long as it does not lose money.

This is the advantage of having more business lines, of course Jianghua doesn't know about it.

But this time Coca-Cola sued Pepsi for unfair competition.

Attempt to dump at a low price.

When Jiang Hua found out, he was in court for the first time.

This is just a very normal business competition, of course, Pepsi relies on its financial advantage.

It's also above board, but when Pepsi's lawyers came out.

Shocked the entire United States, more than 30 well-known barristers in the United States.

The team of lawyers formed was invincible in court, and the momentum alone scared away a large number of people.

And Pepsi, the second child of ten thousand years, is a company that has been particularly low-key in recent years.

It was the first time to fight back strongly against the opponent. Of course, Coca-Cola did not win the lawsuit.

PepsiCo didn't win either, and Coca-Cola used procrastination tactics to delay the lawsuit for years.

When Jiang Hua received the call, he rushed to the Pepsi headquarters with his people.

Of course, this time the little secretary was just waiting in a hotel in New York with his companions.

Jianghua's current hole cards are not many, and the same amount of exposure means less.

.......

Cafe near Pepsi headquarters!

"Boss, Coca-Cola is in a hurry, what should we do?"

Jiang Hua looked up at Welch. This guy retired in September 2001.

This saves Jiang Hua a lot of things, at least before he retires, Jiang Hua can complete his own layout.

At least in the Internet age, occupy a strong propaganda position.

So for the beautiful country, occupying the position of public opinion can at least ensure its stable development.

Look at the later richest man Musk, who spent 400 billion US dollars to acquire Twitter, because Twitter always hacked him.

When he came back from the acquisition, his weathervane had all changed, and his personality had changed.

This is the charm of the public opinion position. In this era, the traditional media in the United States has been completely controlled by capital.

It is very difficult to acquire a company, such as the New York Times, Xiao Baozi has been in the beautiful country for so many years.

It is only a major shareholder.

Other capitals firmly hold the shares in their hands and it is difficult to acquire them.

Then you can only start with the Internet.

This is also Jianghua's next 10-year plan.

"Boss, boss, what are you thinking?"

"Hmm! It's okay, I'm thinking about the feasibility of acquiring Coca-Cola."

Welch thought for a while: "It is possible to acquire, although it is a bit difficult, but in this incident, their stock price has plummeted, we should increase our fire, and the probability of acquisition will be greatly improved."

Jiang Hua slapped his thigh: "That's it. We acquired Coca-Cola, split Red Bull and Gatorade, and listed them separately. PepsiCo is also listed. Is it true that people in the company are clamoring for an IPO recently? If PepsiCo If the acquisition is successful, we will have no rivals in the carbonated beverage industry, and the listed stock price will go directly to the sky.”

He actually doesn't want to go public, but how can I put it, going public is the most beneficial to the current PepsiCo.

Raising popularity can save hundreds of millions in advertising costs. Of course, he must have absolute control.

Like McDonald's, 67% of the controlling stake.

Welch said: "Actually, the matter of going public is just a matter of some ideas of the company's equity management. I mean, this time I will buy Coca-Cola with all my strength, and then replace the stocks of these managements. Coca-Cola No delisting."

"That's okay, then share replacement. They want to exit by buying at market price. It's been more than 10 years. It's time for the company's top management to change."

Jiang Hua asked, "Will this be sued for monopoly?"

"No, there are still many big companies in the beverage industry."

"That's good. You can handle this matter well. Our decades-long battle with Coca-Cola should also come to an end."

Jiang Hua stayed in the coffee shop all afternoon, even though Coca-Cola is no longer a symbol of a beautiful country.

It is also a listed company, so it has the opportunity to be dominated by capital.

.......

Before Jianghua left Apple City, Pepsi's counterattack came.

It's a very simple operation, there is no direct price reduction, but in the form of winning a prize.

Many bottle caps have the words "one more bottle" inside.

And put advertisements in major newspapers and TV stations,

The hype is hotter than ever, and how rich is PepsiCo.

The winning rate is surprisingly high, basically you can win 4 bottle after buying [-] bottles.

Doing this is simply losing money and making money. Coca-Cola is really in a hurry.

It's really unfair competition, using their own advantage of money to drag Coca-Cola into a price war.

But Pepsi used the same trick, dragging words.

Brutely drag this price war to Christmas.

Coca-Cola's sales and stock price have fallen again and again, and some institutions are optimistic about Coca-Cola's prospects.

I wanted to enter the market, but found that some organizations have already made large-scale acquisitions.

Still the same method, first suppress the stock price, and then slowly eat in.

By the time Coca-Cola reacts, it has already been controlled, so what's the point of competing now.

But the suppression of Pepsi continues, and the acquirer is a small local beverage company in New York.

But anyone with a discerning eye knows that this is a shell company.

But Coca-Cola was not reconciled to being acquired like this, and invited Goldman Sachs to counter the acquisition.

Even if you don't hesitate to use a poison pill plan, the gain outweighs the loss. Using a poison pill plan can scare off the acquirer.

Fewer acquirers would be interested in companies adopting the program.

It also scares away potential acquirers in the future, and it is impossible for the company to sell at a high price.

PepsiCo continues to exert pressure and continue to increase the winning rate.

The biggest cost of Coca-Cola is the bottle instead, and it won't lose a lot of money.

As for which company can't hold on first, it's obvious.

There are people behind PepsiCo, and there are many brother companies.

After Coca-Cola held on for three months, it still disarmed and surrendered, and its stock price collapsed if it didn't invest in them.

Coca-Cola's background can support them for several months.

However, the company has many shareholders, and some shareholders have already sold their shares to this small company.

Cash out and leave the market, so shareholders have cashed out one after another.

So far, Coca-Cola, a century-old brand, in the face of powerful capital,

It has lasted for more than 5 months, and it is already very good. The selling price is 50% higher than the current market price.