Participated in a love variety show and was forced to debut and rise! /You are a variety artist

Win, win!

……

Li Yichen is very aware of the advantages and disadvantages of music competition programs such as "I Am a Singer", as well as its inherent flaws.

Since it is a variety show, the production team must understand the thoughts of the two main types of people in the show, the guests and the audience.

First of all, there are the guests. The most important thing for singers to participate in such programs is to increase their popularity and exposure.

This alone will extend to an inherent flaw of this type of music competition program, which is that it is extremely difficult to invite suitable guests, and the range of choices available is too narrow.

The definition of a suitable guest is one who has certain on-site capabilities and will not let the style of the program be buried underground.

Those veteran singers who are popular and capable don't bother to participate.

Even the top singers of the new generation, who have sufficient exposure, still treat this kind of program as if they are worthless.

You can participate or not.

Their biggest concern is to see who is in the same period, whether they are in the same position as themselves, whether their strength is similar to theirs, whether the schedule is suitable, etc...

So if you want to invite such a popular and powerful person, the stimulation of money and fame is useless. There is no shortage of them.

There are only two things that work.

One is that the production team's connections are not in place, and the other is that the guest's schedule is not available.

These are the top first-tier guests, with their own traffic and topics. Almost no music competition program can bring them together in one program.

The second group of guest candidates is composed of powerful old singers who have expired, as well as new generation of powerful singers who lack exposure.

In short, outdated singers want to be popular again, while new generation singers want to be popular again.

There are few such powerful singers.

Moreover, music competition programs, since "I Am a Singer" became popular, there have been too many programs of the same type and model. Each program is competing to invite these people, making the guests quickly lose their mystery. feel.

Repeating these people over and over also makes the audience lose the sense of freshness, which inevitably leads to aesthetic fatigue.

The audience didn't buy it anymore, and the ratings naturally couldn't stop falling.

This is also the reason why many viewers will question the program team and leave messages such as "There is nothing new", "Can't you hire a singer?", "It's an old face again", etc.

Li Yichen thought about it again, and still couldn't think of a way to make up for the inherent flaws of this type of program.

But if you look at it from the opposite perspective.

Since you can't make up for it, just accept it calmly.

It might as well be an alternative approach.

It is also a direction worth trying to seize the shortcomings of music competition programs, turn them into advantages, and make some interesting micro-innovations.

For example, it is difficult to invite guests, there is no sense of mystery, and the audience is tired of aesthetics. These can all be used for micro-innovation.

It’s difficult to invite guests, so let’s expand the scope. Why must it be limited to singers?

Can't an actor do that?

Can't you be a director?

Can't you be a comedian?

Think even more broadly.

Isn’t it possible to invite the audience directly?

Li Yichen told Yu Zhengcheng and the others about this idea, and the whole table suddenly fell silent...

Yu Zhengcheng and the other three stared at Li Yichen dumbfounded, as if a door to a new world had been pushed open by Li Yichen in front of them.

suddenly see the light.

"Okay, okay!"

"Wonderful!"

"Amazing!"

Yu Zhengcheng and the others just followed the new ideas provided by Li Yichen and thought about it, and several new ideas burst out in their minds.

"Crossover singer..."

"Music talent show..."

All are directions worth trying.

Yu Zhengcheng looked excited and grabbed Li Yichen's hand tightly.

"I think Xiaochen's words are very good, 'Since you can't make up for it, then accept it calmly.' If we can't overcome the inherent flaws of this kind of program, then we just don't have to worry about it. It's us who are obsessed..."

Yu Zhengcheng and his production team have always thought of producing a top variety show that lasts for more than ten years. They are really over the top.

"This is from the perspective that it is difficult for us to invite guests..."

Li Yichen took a sip of coffee and continued: "As for maintaining a sense of mystery... there are other ways..."

Because Li Yichen has been wearing a mask when going out since "Love Hunter" was aired. This association just provided him with a new idea.

"Director Yu, I think that since the audience has lost the freshness of the old faces, and we have been thinking about finding other people to replace the 'old faces', it is obviously difficult to do so."

"In that case, why not just let them cover their faces?"

"If you don't want to see your face, just cover it up..."

Li Yichen laughed and said: "The masked version of "I Am a Singer" can also be called "The Masked Singer"...

In "I Am a Singer", the guest can only be the singer king for one season, but with his face covered, as long as the audience still likes him, the singer can continue to be the singer based on his ability. "

"bang"

Yu Zhengcheng slammed the table and stood up excitedly, shouting to Li Yichen.

"This is it! This is what we want!"

He felt that the passion he had when he created "I Am a Singer" was back.

Li Yichen's choice of entry point is really brilliant.

Not only has the choice of guests become wider, but the fun of the program has also been greatly improved.

Not only will the audience enjoy watching it, but it will also be easy to invite guests.

Maybe, those popular and powerful singers will come to the show with the intention of having fun.

Enjoy the thrill of massacring the novice village with a max-level trumpet.

Yu Zhengcheng fantasized about it and found it very interesting.

Of course, as a production team, it would be more fun if you overplayed the max-level tuba and accidentally overturned it.

Chapter 181 Recommended

The lunch break passed in the blink of an eye as the four people discussed the program ideas enthusiastically.

The lunch break alarm clock set by Li Yichen rang. He took out his mobile phone and looked at the time. He apologized to Yu Zhengcheng and the other three: "Director Yu, Director Wang, and Director Cheng, let's stop talking today. I have to go back to work."

"Ah? So fast..."

Yu Zhengcheng's face was filled with regret, and he was chatting happily.

"Xiao Chen, you have a research team office in the Variety Show Department. When will I go to your office to continue chatting? Chatting in the office can be considered work."

Li Yichen laughed and said: "Director Yu, that is the outdoor variety show research team... and has nothing to do with you..."

As the first director of Dong Chuan TV's variety show department, Yu Zhengcheng is naturally responsible for the newly established outdoor variety show research team.

"Haha, it's all a variety show... Then I'll go back and apply and help you remove the word 'outdoor' in front of the variety show."

"Then thank you..."

Li Yichen also smiled, didn't take it seriously, said goodbye again, got up and left.

When he was working as a handyman in the past, Li Yichen had heard too many similar scenes and had become automatically immune.

Yu Zhengcheng and the others watched Li Yichen disappear from sight, ordered another drink, and took advantage of this atmosphere that seemed to have been enhanced to continue brainstorming.

……

Friday morning, the regular meeting of the variety show department.

It was hosted by Liu Guoyuan, the director of the variety show department.

The directors of all variety show groups are basically in the conference room except for very urgent matters.

“The most important thing at the end of the year, the awards ceremony, the tone is not to be too serious.

Therefore, the TV station intends to let our variety show department cooperate with the TV drama department to run it. It can basically be regarded as an annual variety show.

So today we are going to come up with a selection of the production team. "

Liu Guoyuan first looked at the veteran variety show director Zhou Zhengcheng, and then at the new variety show director Wang Gaoming.

"Ahem... Gao Ming, how do you think the production team of this award ceremony should be matched?"

Wang Gaoming pondered for a moment, then slowly said: "I think the TV station attaches so much importance to this year-end awards ceremony. The time is tight and the tasks are heavy. Of course, it needs the most experienced director to host it. I think Director Zhou is suitable. "

This year-end awards ceremony is a thankless chore for Wang Gaoming.

The variety shows he is currently producing and the unfulfilled ideas in his mind are too many to take care of, and he would like to break a person in half to use them.

In addition to the original "What Are You Doing?" series, the variety show universe "The Cabin in the Woods" has also unexpectedly spawned in the past few weeks. Wang Gaoming spent more than half of this week conceiving a new variety show for opening a restaurant next time. , I really don’t have the extra energy and manpower to produce the year-end awards ceremony.

Moreover, if the year-end award ceremony is classified by current variety shows, it should be classified as an indoor variety show, and Zhou Zhengcheng is the most suitable.

"Gao Ming is very humble..."

Liu Guoyuan smiled, happy to see the harmonious appearance of his directors.

"Zhengcheng, since Gao Ming recommended you, what do you think?"

"Um……"

Zhou Zhengcheng frowned.

Before this week, he might have taken on this responsibility for the sake of their team.