Li Yichen had black streaks all over his head. He was both moved and wanted to take action.
Sure enough, he had only been abroad for ten days... the youngest's middle school attribute had not changed at all.
"Stay awake so late!"
Li Yichen stretched out his hand to hold Li Xuefei's head and ruffled her hair.
"I'm waiting for my eldest brother to come back. How about it? Are you touched to have such a caring sister like me? Don't cry."
Li Xuefei did not push away Li Yichen's hand, but instead moved closer and snatched the suitcase from his hand: "Did brother come back and bring us a gift?"
"I brought it with me. It's in the suitcase. Where is your second sister?"
Li Yichen did not see Li Shiyao in the hall.
"sleeping."
Li Xuefei couldn't wait to open the suitcase: "Maybe it's even snoring."
"I'm here. Brother, thank you for coming back so late."
In the study room on the second floor, Li Shiyao recorded another piece of Li Xuefei's dark history. She quietly put away her phone and stuck her head out with a smile.
Li Yichen followed the sound and saw his second sister in pajamas, and scolded her: "You haven't even slept yet. Do you want to come down for a supper?"
"Okay."
"Xue Fei?"
Li Yichen lowered his head and asked Li Xuefei.
Li Xuefei suddenly grabbed her right hand and struggled: "Ah! My right hand... is out of control, damn it!"
"Speak normally!"
"It's time to eat!"
Li Xuefei started to act cute: "Brother, what are you going to make delicious?"
"Eat something simple and go to bed. It's very late."
Li Yichen cooked a pot of instant noodles and added side dishes such as grass shrimp, pork belly, eggs, carrots, and squid slices.
Chapter 312 Tourism Image Ambassador
Three poles in the sun.
It was rare for Li Yichen to sleep in. When he woke up, he felt even more sleepy. He felt groggy and unable to use his arms and legs.
After lunch, Li Yichen and his family went to the orphanage to help. Although he was already quite a celebrity outside, he was still just a warm-hearted big brother in the eyes of the children.
After a busy afternoon, Li Yichen took Li Shiyao and Li Xuefei out for a drive in the evening. In the evening, he invited his colleagues from the TV station's publicity department to dinner. In the early morning, he finished the dinner and went home to work on the script for another two or three hours. The day passed quickly.
……
"Yi Chen is back."
"Brother Yichen."
"Teacher Li."
When Li Yichen returned to the TV station, there were greetings one after another along the way, and familiar colleagues even had narrow and teasing smiles on their faces. It may be because of the recent scandal. In addition to the TV station, Li Yichen is also more widely known to the public. There is an illusion that Wang Muyao became famous overnight.
In fact, the main reason is that Li Yichen himself is tough and has accumulated a lot of experience. The unexpected scandal accelerated the process of attracting fans.
Li Yichen is not the kind of vase artist who just looks good. Of course, his appearance is indeed outstanding.
Most passersby are attracted by Li Yichen's superior appearance. After getting to know him deeply, he graduated from a top university. He is sincere and hard-working, modest and low-key. He is highly praised in the circle. He can cook and do housework and is a host in his main job. He writes scripts as a side job, and occasionally washes swimming pools part-time. He can be serious but also humorous. Sometimes he looks like a steady parent, and sometimes he looks like a naive child. All of his charms are the reasons why he becomes a fan.
Before the scandal, Li Yichen had nearly 2000 million fans on Aiwei. After the scandal, his number of fans on Aiwei doubled in just a few days, exceeding [-] million, with a steep growth curve. scary.
Even Yi site, which is known as the most difficult fan site for artists to apply for, currently has more than 20 fans on the site, so much so that the site's management has racked their brains in order to reduce the workload and maintain the purity of fans. Land wants to continue to make inbound applications more difficult.
Li Yichen greeted him all the way, and as soon as he returned to the research team office on the variety show floor, Wang Gaoming called him over.
"There's something you can take a look at for yourself."
Wang Gaoming did not say any polite words such as "please sit down". He directly picked up the top document from a large stack of documents on the table and threw it in front of Li Yichen: "This is from the Propaganda Department of Fuhai City, Fenghua Province. I would like to invite you to become The tourism ambassador of Fuhua Island..."
"Tourism ambassador?"
Li Yichen was slightly surprised.
Tourism ambassadors first originated from the Swedish Image Agency, which is committed to improving Sweden's visibility and good image in the international tourism market. Due to the outstanding publicity effect and remarkable results, as time goes by, various Asian countries began to take the lead in the emergence of real tourism ambassadors. position, and eventually developed into hiring star artists with both moral integrity and talent to fill this important role, making outstanding contributions to the development and prosperity of tourism in various countries.
Previously in Switzerland, Wang Muyao received a special invitation from the Swiss Tourism Bureau to serve as Switzerland's tourism ambassador in Xiaguo to promote tourism exchanges between the two countries.
Sweden and Switzerland are two completely different countries. In fact, many people don’t know the difference clearly, so I won’t elaborate further.
Only some regions in the country have just begun to try to hire tourism ambassadors to boost tourism in the region.
Wang Gaoming saw the surprised expression on Li Yichen's face and smiled: "This is normal. I originally thought that Huaxi City would be the first to invite you to become the tourism ambassador, but I didn't expect that Fuhai City would act faster."
West China City was the first county and city to cooperate with Wang Gaoming's program team. At that time, West China City was developing tourism resources outside the Dengfeng Forest Reserve, and Wang Gaoming's program team happened to be traveling across the country to select the location for "The Cabin in the Forest" , the two parties hit it off, and "The Cabin in the Woods" was successfully recorded. The cabins that the two guests of the program group, Li Yichen and Ye Liwei, lived in in the show are still preserved, and are regularly cleaned and repaired by specialized personnel. The two artists are famous for The tourism development of Dengfeng Forest has made significant contributions.
Not to mention Fuhua Island in Fuhai City, as the location of "The Island House", it has a beautiful environment, rich aquatic products, and simple and kind villagers. After the show was broadcast, it quickly became a popular holiday island in the country. The old village chief even I called the program team to express my gratitude. I also talked to Li Yichen on the phone and invited him to go back and watch it when he had time.
Even the only port leading to Fuhua Island, Suigang, has experienced a surge in traffic due to the popular variety show "Li's Restaurant", which has forced the local public security bureau to increase the number and frequency of patrols to attract tourists. their sense of security.
Li Yichen quickly browsed the intention document in his hand, and the general idea was to formally hire Li Yichen to become Fuhai City's first tourism ambassador. If Li Yichen agreed to the appointment, Fuhai City would hold a press conference and hold a "Fuhai City Tourism Ambassador" appointment ceremony for Li Yichen. Issue an official employment certificate.
As the tourism image ambassador of Fuhai City's Fuhua Island, Li Yichen needs to maintain a healthy image during the contract period. Every year, he assists the Fuhai City Propaganda Department to shoot a tourism promotional video for Fuhua Island, participates in two tourism promotion conferences, and appears in the program. Or fans can be invited to Fuhua Island to enjoy the beautiful scenery and delicious food during the event.
The signing fee is not much compared to Li Yichen's current endorsement market price, but Li Yichen thought about it for a few minutes and still decided to accept the invitation. Fuhua Island's original situation of depression and backwardness, with young adults going out to work and not returning all year round, is still vivid. For this purpose, if he can convert his "traffic" into energy for poverty alleviation, Li Yichen will agree even if there is no signing fee.
"I want to take it."
Li Yichen raised his head and looked at Wang Gaoming, with a questioning tone but very firm eyes.
"I also thought you would pick up."
When Wang Gaoming heard Li Yichen's decision, he was not surprised at all. He understood Li Yichen's character and way of doing things. He had personally experienced and understood this kind of public welfare endorsement, and Li Yichen would basically not refuse it.
Having this endorsement is a win-win situation for Li Yichen's own image and influence, for the program team's future variety show filming, for Fuhai City's tourism industry, and for the fans who come here here.
"There are other endorsement offers here, all of which I received recently. Move them out quickly."
After talking about the most important things, Wang Gaoming pointed to the large stack of documents on the table and waved his hand in disgust.
"These are all."
Li Yichen had a headache. It would be nice if someone could help him screen it. He couldn't help but look at Wang Gaoming expectantly.
Chapter 313 Multi-Party Cooperation
A week later, Fuhai City held a grand press conference, and many provincial and municipal leaders attended the signing ceremony between Fuhua Island and Li Yichen.
The employment period of the tourism image ambassador signed by Fuhua Island and Li Yichen was finally agreed to be two years. The employment fee was originally 200 million after tax. After Li Yichen's reverse bargaining, the employment fee in the contract finally became 100 after tax. Ten thousand, that is, 50 per year.
Compared with Li Yichen's current popularity and his two endorsement contracts of more than 400 million yuan, it is of a public welfare nature.
Therefore, Fuhai City Finance allocated another 50 yuan, plus the 100 million cut off by Li Yichen himself and the additional 50 provided by the "Island House" program team, a total of 200 million yuan, which will be used by Li Yichen and "Island House" In the joint name of the program team, special funds were donated to Fuhua Island for the cost of repairing the pier.
After the old village chief signed and shook hands with Li Yichen on behalf of Fuhua Island, a donation ceremony was immediately held at the signing site. The old village chief accepted the 200 million special donation from Li Yichen and the program team with wet eyes. Amidst the thunderous applause at the scene, the most important thing The two activities ended successfully. The leaders, Li Yichen, and program team representative Wang Gaoming took turns expressing their feelings and thoughts focusing on poverty alleviation. The signing ceremony concluded successfully.
On the Yi site, website sister Hong Lingjing immediately uploaded the complete video of the signing ceremony, and within two hours, she updated the simplified version of the video.
"I have already been to Fuhua Island. It seems that I need to find some free time to mobilize the whole family to go there again."
"My family has already stocked up on 30 boxes of mineral water. It would be convenient if Fuhua Island had a season pass or annual pass."
"It's easy to stock up on mineral water, but it's too difficult to clear the Qingsi Culinary Academy."
"You still want to clear the level! Please, God, please take away your magical powers!"
"What kind of fans are here! They're crazy! I just helped my mother sign up for the Chinese food training class at Qingsi Culinary Academy."
"New ideas, get it!"
"Here, help my grandma sign up to learn Western food. There is a ready-made school for the elderly."
"Has Xiaochen finally endorsed a new product? Tears..."
"I charge 100 million in endorsement fees and then donate 200 million. It's all for free."
"The old village chief seems to be crying."
"I would cry if it were me..."
"A fairy idol, low-key and kind-hearted."
"When will "Grandpas Over Flowers" be aired? I can't wait. @神马伟大 Station Miss Xiao Hong"
"It should be August, right? "Star You" will be aired soon. I think this summer vacation is so happy."
"Summer vacation? Don't the student parties have any homework?"
"We don't have much homework in the experimental class, so the teacher lets us study by ourselves."
"We're called 'Class [-]' here, and we don't have much homework."
"hateful!"
"The law firm is working overtime and hopes to be able to represent Li Yichen in his lifetime."
"Is this a die-hard fan? I'm afraid."
……
Li Yichen was moved and amused by the lovely comments from fans on the Yi site. He sometimes reflects on what he can do for his fans. His current recording schedule has returned to his original leisurely schedule of three variety shows every two weeks, so he was just hired by Fu As the tourism image ambassador of Huadao, he immediately discussed with the Fuhai City Propaganda Department and related parties the time for shooting a tourism promotional video and holding a tourism promotion meeting. Fuhai City also actively cooperated and soon the filming of the tourism promotional video The time is set for this weekend, the shooting is expected to take two days, and the promotion meeting is also scheduled for Saturday afternoon next week.
At the end of the recording of "The King of Masked Singer" this week, the "music captain of our community" continued his dominance and was re-elected as the No. 14 King of Singer with an overwhelming number of votes. This was also his first personal achievement in "Mengge". The three consecutive champions are also the first three consecutive champions since the show was launched. After this episode was broadcast, the true identity of the "Music Captain" aroused heated discussion and speculation among many netizens on the Internet. Feedback to the program's network In terms of broadcast volume, the latest episode of "Meng Ge" overtook "Li's Restaurant" and regained the throne of the online ratings champion.
"Please Give Me a Meal" continues to maintain a steady and progressive attitude. Due to the recent surge in the number of Li Yichen's fans, the ratings have slightly exploded. When Li Yichen was recording the show, there were more Citizens of Donghua City recognized him on the street and asked Li Yichen to take a photo with him holding his signature spoon.
In the blink of an eye, in early July, Dongchuan TV suddenly released an inconspicuous press release on its official WeChat account, but it immediately triggered a violent response in the industry.
"Eastern TV will jointly carry out a large-scale poverty alleviation public welfare activity with the three provinces."
"Recently, Donghua TV Station and Donghua Province, West China Province, and Fenghua Province jointly signed a large-scale poverty alleviation public welfare activity called 'Spark Action'..."
"...the first 'Operation Spark' team will be composed of well-known directors, hosts and other hundreds of professional TV people from Eastern Television. It will go deep into remote and poverty-stricken areas in the three provinces to reach the public in the form of promotional short films or variety shows. We will direct our attention to the local area, use television, the Internet, and new media platforms to bring new ideas to the poverty alleviation work in poor areas, and use the traffic and influence of celebrity artists to attract all walks of life to deeply participate in the activities..."
"...Many poor areas are rich in resources, including beautiful scenery, delicious food, and specialties. However, due to their remote geographical location, the rich resource advantages cannot be transformed into economic advantages. As for the people there, they can only endure poverty for a long time, and even have to leave their homes and go out to work, leaving great resources unused..."
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