Participated in a love variety show and was forced to debut and rise! /You are a variety artist

Li Yichen unceremoniously kicked Wu Zhi's raised legs down: "I'm treating you this weekend, and I'll help you write a publicity plan this year."

"Hey hey hey..."

Wu Zhi smiled. The conditions of Li Yichen's promise accurately met his needs.

"For the sake of your sincerity, I will teach you a little bit of new knowledge.

The so-called endorsement among us ordinary people is actually a very general term. As long as a certain brand is tied to a certain celebrity, we will subconsciously think that a certain celebrity endorses a certain brand.

In fact, the water here is much deeper.

If you hang out on the official accounts of big international brands during promotions, and pay more careful attention to their words and sentences, you will find that the words used by the big-name celebrities in their official announcements are different. of.

For example, brand global spokesperson, brand spokesperson, image spokesperson, spokesperson for a series of products or a single product, etc.

It can be divided into more categories, such as brand friends, product experience officers, and specially invited creative officers. Some celebrities just write their names, and some celebrities don't even deserve to have their names appear.

Now, do you still think that 'endorsement' is just two simple words? "

Wu Zhi rambled on for a while, but when he saw that Li Yichen was already confused, he stopped temporarily.

The main reason is that he only remembers this much, and if he continues to talk about it, he will be fooled.

"Listening to what you said, endorsement is indeed a very complicated subject."

Li Yichen carefully digested the knowledge Wu Zhi told him, and asked expectantly: "What else?"

"Also...this...your level is not up to that level yet, what's the use of knowing so much!"

Wu Zhi pretended to be calm and said: "You just need to know that the promotion-level endorsements you are receiving now do not mean that you are popular at all. Young man, you have to work harder."

Wu Zhi patted Li Yichen on the shoulder and suggested: "These can only make quick money and make a fortune. If you accidentally receive a shady product endorsement that harms consumers, you will definitely be implicated.

If you ask me, if you accept these useless endorsements, you might as well record a variety show. "

Wu Zhi picked up the guest invitation from a certain variety show and pointed it out to Li Yichen: "Look at this, it's [-] yuan per episode. Isn't it delicious?"

Li Yichen took over this variety show called "Come Chase Me" and took a closer look.

From the introduction, you can probably tell that it is a love variety show. In each episode, a total of twelve guests live in a hotel together. They interact through various forced games within three days, become ambiguous and confess their love on the third day.

It’s simply taking love as a child’s play.

Li Yichen instinctively disliked this kind of variety show, so he threw it aside, planning to shred it with a paper shredder and dump it into the trash together.

Wu Zhi helped Li Yichen divide the invitation intentions into two categories: variety show invitations and product invitations.

Li Yichen continued to look through the variety show invitations. Most of them were all kinds of romantic variety show invitations. They were all thrown into a pile of documents to be shredded by Li Yichen.

Product endorsements are also diverse.

But after listening to Wu Zhi's words, Li Yichen no longer had any interest in these endorsements.

What's more, it is foreseeable that he will have an income of 30 to [-] yuan each year this year and next, so he is not very short of money.

Unless it's an endorsement like Qingsi Culinary Academy that he knows and has experienced, Li Yichen doesn't want to hurt those who trust him because of his bad advertising.

Li Yichen flipped through it, but no name of the brand he was familiar with appeared, so he gave up decisively.

"Then break them all."

Without any hesitation, he put all the invitations under the table and would deal with them together after get off work.

There are only more than three months left in this year, and the recent publicity tasks have been a bit heavy.

At the end of this year, Eastcom TV intends to hold a small-scale film and television drama awards ceremony within the TV station, inviting stars who have appeared in TV dramas and films of Eastcom TV this year to participate. The award setting is similar to some traditional large-scale award ceremonies, but It will be streamlined appropriately.

It is more entertainment-oriented and will be broadcast live on the TV station. The partner of the online live broadcast is Aiwei Video.

The purpose is to increase the stickiness of the audience, improve the brand image of Eastern Television, and at the same time, subtly attract a group of young and potential stars.

After all, this group of people is also at the stage when they need exposure the most.

It can be said to be a win-win cooperation. Everyone gets what they need in terms of fame, fortune, and connections.

The focus of the Propaganda Department in the next two to three months will be on the promotion of this award ceremony.

Because Li Yichen is actually a staff member shared by the Propaganda Department, Variety Show Department and TV Drama Department, his tasks are arranged very flexibly.

The tasks that belonged to Li Yichen were done by him when he was in the Propaganda Department, and Wu Zhi was done by Wu Zhi when he was away.

No one felt there was anything inappropriate, because Minister Wu always arranged things this way.

Chapter 139 It’s the age when you love to dream

After get off work in the evening, Li Yichen pulled Wu Zhi to help him smash all the half-meter-high invitations.

Looking at the pieces of broken pieces representing five- and six-figure quick money, Li Yichen's original pride and complacency slowly faded away, and his rationality returned.

have to go home.

Li Yichen went to the supermarket and bought a lot of delicious food. He stood in front of his house and shouted, "I'm back."

"..."

No one came to open the door.

"Your eldest sister is back!"

In an instant, the door opened, and a smiling face poked out of the door: "Where is eldest sister...?"

So realistic.

Li Yichen said angrily: "He's gone again! Li Xuefei, your pocket money is gone next month!"

"Oh...brother, you are back, please come in!"

Li Xuefei's face changed instantly, with a flattering smile on her face, and she whispered in Li Yichen's ear: "It was Li Shiyao who kept holding me back just now and wouldn't let me open the door!"

"That's right."

Li Yichen entered the room and saw Li Shiyao sticking her head out of the study on the second floor. She smiled and said, "Shiyao, come down and eat cake."

"Brother, it's hard to come back from work."

Li Shiyao went downstairs with a smile and squeezed Li Yichen's shoulders.

Li Yichen closed his eyes comfortably: "It's not the eldest brother who started the trouble. Just now the youngest said it was you who didn't let her open the door..."

"it's me."

Li Shiyao did not deny it: "Xue Fei has not finished her homework. This child has been a little distracted recently. It must be because the eldest brother usually gives too much pocket money. I suggest that I keep all her pocket money in the future."

"!"

Li Xuefei rushed over and hugged Li Yichen's thigh tightly, her pitiful eyes made people feel distressed.

His father, Li Gang, had not returned from the orphanage. Li Yichen hurriedly made dinner, and the three of them gathered around the dining table and ate slowly.

Li Xuefei looked stinky and seemed to be in a bad mood. As long as it was the dish Li Shiyao wanted to pick up, she would reach out with her chopsticks to grab it. She seemed to want revenge.

But Li Shiyao always let her go with a smile and went to pick up other dishes, seemingly not caring.

Finally, Li Xuefei said angrily: "Li Shiyao, stop hiding, let's have an upright duel!"

Li Shiyao stopped her chopsticks and glanced at Li Xuefei, who was staring at her angrily, with an expression full of disdain.

"I'm the type who speaks ill of people behind their backs, but I'm very cowardly in front of them."

"Hahaha……"

Li Yichen originally didn't want to care about the childish feud between the two sisters, but he couldn't help but laugh when he heard Li Shiyao's words.

It seems that he, the dark-hearted second sister, is very aware of his own strengths and weaknesses.

Li Xuefei, who was inexperienced in life, obviously had no choice but to start sulking against the single Li Shiyao.

Take offense to the food on the table.

Bite them all into pieces and swallow them into your stomach.

After a while, Li Xuefei may have been cured by the food, and her mood improved, so she asked Li Yichen: "Brother, are you really going to change your career to become a variety show host?"

"No, I'm just going to help."

Li Yichen explained: "If my eldest brother wants to change careers, he will also choose to be a screenwriter."

Speaking of screenwriters, Li Xuefei's eyes lit up and she said excitedly: "Is it really necessary to hire a 'sister' for Big Brother's script?"

"What sister?"

Li Shiyao was obviously not a star chaser and looked at Li Xuefei in confusion.

"Sister Wang Muyao is the most popular actress recently."

"Oh, so what?"

"So Big Brother is going to be popular. There has been a quarrel on the Internet recently, and everyone is speculating whose script 'Sister' has accepted..."

Li Xuefei became a fan of Wang Muyao at some point. After saying less than two sentences, she changed the topic to Wang Muyao: "'Sister' is really handsome. It would be great if I could meet her."

After Li Xuefei finished speaking, she secretly glanced at Li Yichen.

Li Yichen received the youngest's hint and smiled: "I probably won't be able to see you, but if you want an autograph, my eldest brother should be able to get it for you."

"Brother, eat the food!"

Li Xuefei picked up a chopstick of broccoli and put it into Li Yichen's bowl.

"You must help me get 'sister''s autograph. It's best to write 'to the beautiful and lovely Li Xuefei'."

Li Xuefei emphasized: "This is very important."

is eating.

"I will also make my debut in the future!"

Li Xuefei suddenly made shocking remarks.

"I want to stand in front of 'sister' as a star and be the most successful fan!"

Li Yichen and Li Shiyao looked at each other and ate their dinner in silence.

The youngest is 14 years old and in the second grade of junior high school, an age when she loves to dream.

Don't take it too seriously.