Film and television, tough policeman An Xin, takes down Meng Yu at the beginning!

To be honest, before An Xin came over today, they were really not optimistic about the real estate industry.

Because in the past month or so, although real estate companies have started to open.

But there is no business.

Most of the various real estate projects have been divided up by those large companies.

Even if there are some scraps left, they have been taken over by other companies that have been in the industry for a long time.

Overall, the amount of business left for them is really less - a lot.

In this case, it's no wonder that Li Xiang and the others feel a little anxious.

Because the company has been operating so unprofitably for a long time, anyone who comes to see it will shake their head.

However, after An Xin gave them a shot of cardiotonic, these four people finally became much calmer.

Because overall, even if the real estate company is currently suffering some losses, it is completely within the tolerance of their PHS chain stores.

Next, An Xin asked them about the situation in An Xin's PHS store in detail.

Overall, it seems that this chain store is currently operating quite healthily.

After all, with Gao Qisheng, a college student, many of his business concepts are relatively advanced.

Next, An Xin said goodbye to the Gao brothers, and he drove to his jade shop.

Since the store was handed over to Meng Yu, she has been a hands-off shopkeeper.

Fortunately, An Xin hired a professional manager for her.

Under the management of this professional manager, the business scale of this jade shop has gradually increased.

Moreover, this professional manager also has some of his own channels for purchasing jade.

There is no need for An Xin to go to Hong Kong Island to purchase goods every time.

After all, An Xin's first two visits to Hong Kong Island brought great turmoil to the jade world there.

So it would be best for him to stop getting involved in these things.

After arriving at the jade shop, An Xin was a little surprised that the customer flow here was even more exaggerated than when PHS was about to open.

When he took a closer look, it turned out to be a sign posted at the door of the store.

The sign says that today the store is offering a 6% off sale.

An Xin suddenly realized that this seemed to be the marketing strategy of this professional manager.

However, the other party discounted the entire store without her permission, which made An Xin feel a little unhappy.

Next he entered the store.

After taking a look at the price of the jade in the store, An Xin couldn't help but give the professional manager a thumbs up.

Because, nowadays, the prices of all the jade in the store are nearly doubled than usual.

Calculated in this way, even if all the jade in the factory is sold at a 6% discount, the sales price will be similar to before.

Although this method seems a bit like deceiving consumers, at least it seems to be very effective.

The busy traffic in the store today is enough to prove this.

After An Xin walked into the store, he mingled with the crowd and carefully looked at the service attitude of the waiters in the store.

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Overall, he is quite satisfied with the current status of the store.

All shop assistants smile when facing customers.

As soon as you walk into the store, you will feel like you are in the spring breeze.

An Xin stayed in the crowd for about 10 minutes before the store manager recognized him.

There was no way around it because there were too many customers in the store. An Xin suddenly appeared in the crowd, and it was really hard to attract anyone's attention for a while.

 …  

"Boss, why are you here free?"

An Xin smiled and then said: "You did a good job. Looking at you like this, I'm afraid it's not enough for you to just open one store, right?"

An Xin's words made the professional manager scratch his head in embarrassment.

"Boss, the goods in your store are good enough, and you have positioned this store very well from the beginning."

The manager praised An Xin for what he had done.

An Xin also smiled when she heard this.

"The main reason I came here today is to find out how our store is doing, what is the current sales volume, and how high is the profit margin?"

After An Xin finished speaking, the manager took him directly to the office.

"Boss, to tell you the truth, our store's business has been booming recently. Today's half-day sales alone reached more than 20 yuan."

"The most important thing is that our profit margin is very high, basically around 150~200%."

Of course, the manager is talking about the products he purchased himself.

Chapter 293 Genius An Xin

If he were told how cheap the high-end goods An Xin bought were, he would probably be shocked.

In the following time, An Xin got to know the professional manager in detail and wanted to see what his plans were for the future of this jade shop.

At the beginning, the professional manager hesitated and did not dare to say anything more.

After all, An Xin is the owner of this store. How courageous do you have to dare to point fingers in front of the boss?

However, after repeated questioning by An Xin, the professional manager finally spoke.

According to his words, the "[-]" that their jade shop mainly sells is a high-end product.

But high-end luxury goods are not affordable for everyone.

In order to expand the consumer group, they can use more price reduction promotions.

Of course, when taking these activities, it does not mean that they really want to lower the price.

Instead, they use the guise of price reduction to sell things like jade at the original price.

After all, jade has no specific price.

Does jade have a destined person? As long as the person who wants to buy jade sees the right person, even if he is asked to spend twice the price to buy it, he will probably be happy.

However, after An Xin listened to the professional manager's thoughts, he frowned.

When the manager saw this, he immediately became panicked.

Because he knows very well what kind of temper his boss is.

Since An Xin has this expression now, it means that he must have said something wrong just now.

"Boss, it's me who talks too much!"

He immediately apologized to An Xin.

Because this professional manager's salary in this jade shop includes a share of the salary.

So he didn't want to offend An Xin, a big benefactor, just because he was speechless.

An Xin glanced at the nervous professional manager, and he also laughed.

Because after all, he was the one who let people speak freely in the first place.Now he can't get angry at the other person just because his ideas are different from his own.

"It's nothing. I just think what you said conflicts with my thoughts."

"But I also appreciate you telling me what you really think."

The professional manager finally breathed a sigh of relief after hearing An Xin's words.

Fortunately, his boss is a sensible person.

If he met other unreasonable bosses, he might be fired just because of what he said just now.

"Then, please give me some instructions on what I should do next."

An Xin could tell that the professional manager in front of her sincerely wanted to hear her opinion.

So he smiled and continued: "I agree with what you said, this store is positioned for high-end customers."

“However, I don’t recommend using fake price reductions for a long time to attract customer traffic.”

When An Xin said this, the professional manager was also listening carefully.

He looked like he was asking for advice humbly.

An Xin paused, then continued: "Do you know why I object?"

The professional manager leaned forward to invite me.

"Because every customer is not a fool. It's okay if you lie to them once or twice, but if you do it every day, it will definitely ruin the reputation of a store..."

An Xin's words awakened this professional manager who had been in the workplace for more than ten years.

From An Xin's simple words, he finally understood.

Why did every store I ran before have a booming business at the beginning?

But after a period of time, the traffic suddenly drops.

It turned out to be a long-term false marketing method that caused the traffic to collapse.

After this happens, it is often difficult for these stores to be saved.

This is because customers will feel tired after seeing the store offering extremely low discounts every day.

And people will become less and less trusting of the store.

"Boss, listening to your words is really better than studying for ten years!"

The professional manager was stunned for 2 minutes, and then he said as if he had woken up from a dream.