Quick Transmigration Goldfinger Trialist

Because the new year will be a few days after the new book is released.

Many industries are basically closed, and publishing houses are also on holiday, so the specific sales of new books are not reported until after the New Year and sent to the editor-in-chief's office.

Editor-in-Chief Zhang of Martial Arts Magazine was very happy to have another 200,000 copies printed after seeing the specific sales data. Editor-in-Chief He of Siwuxie Romance Magazine called an editorial meeting immediately after reading the data.

And when everyone arrives.

She sent a copy of the sales data report of "He in the Heart" to every editor present:

"Look at this data first.

Then talk about what you have seen, what thoughts and suggestions you have, and speak freely to me. "

Because this kind of meeting was not held for the first time, the editor present quickly looked through the sales data carefully, and quickly grasped the key points and began to think.

After a long time, someone knocked on the table and said:

"The 30,000 hardcover novels were all sold out in one day, and even looking at the detailed data, it can be seen that before the 30,000 hardcover novels were sold out, the paperback novels only sold 20,000. Book.

Until the hardcover novel sold out.

Sales of paperback novels are only starting to pick up.

Part of it is very likely that because I didn't buy the hardcover version of the novel, I had no choice but to choose the softcover version. If the hardcover version of the novel was printed more, it should be able to sell.

It seems that we were a little conservative before.

So you think that the hardcover novel market can be deeply explored, so you come to us for a meeting? "

"Yes and no.

It is true that the hardcover editions of Ding Yun's novels are selling well, but we have actually published hardcover editions and even signed novels to other authors before.

The specific sales volume is actually quite unsatisfactory.

Only a few old writers with a large number of readers can barely sell out, so since then, we have basically seldom published hardcover editions for the new generation of writers.

Until this time, writer Xiaoding took care of the design.

I also like her sense of design, so I took the risk to try again, and it was a rare success.

What we have to do is to sum up the successful experience.

Turn accidental success into inevitable success.

Some of the feedback from buyers has been collected and uploaded, and I don’t have time to read them one by one, so let’s take this opportunity of this meeting and let’s take a look together.

Only by summing up experience can new success be created. "

After saying this, Editor-in-Chief He divided the feedback results collected on hand into more than a dozen parts, and asked everyone to read them together and discuss them after reading them.

So then, there was another silence.

Many people even nodded thoughtfully while watching.

After a long time, Editor-in-Chief He looked through the feedback results in his hand with a little confusion, and muttered:

"The people who bought it praised more that the book is more beautiful and the cover illustrations are beautiful, but they praised less about the content. Some people even felt very distressed because the book hit a corner, and they were entangled in whether our publishing house would reprint it. It’s convenient for her to buy another intact one.”

"Isn't this buying a basket for a pearl?"

"Editor-in-Chief, I think we may have overlooked a very important factor before, that is, jewelry can be exquisite, art collections can be exquisite, why can't books be exquisite? In fact, as long as we are willing to invest, we can make works that look like works of art. Ordinary books, but we always feel that no one will spend dozens of dollars extra for the book to be more beautiful.

But, now it turns out.

Some people are willing to pay more for exquisiteness.

The reason why no one reported this problem and the sales were relatively poor for some of the hardcover versions we launched before is probably because we only considered making the hardcover version stronger than the normal version.

It can be stored for decades and is not easily damaged.

But this kind of thinking may not be able to keep up with the times. Now it is not the past that a book has to be passed on for several generations. Feelings and the like, not how long books can be kept at home, will not be damp or moth-eaten.

That's probably what I thought.

Maybe we can develop in this direction. "

The editors present are not stupid, and sometimes there are some things that just need a reminder or a flash of inspiration.

So soon someone figured out the crux of the problem and put forward their own ideas, and other editors also took the opportunity to put forward their own guesses.

"Honestly, if you put this book with the hardcover books that our press has put out before.

Regardless of the content, I would definitely prefer to buy this book.

The appearance of a book is really important. After all, the appearance of a book is the same as our human face. Although many people say that they care about the soul and the beauty of the soul, in fact, the first thing most people see is the face, and no one can be the first You can see what other people's hearts look like.

Get interested in the face first.

Only then will we consider the beauty of the soul and the like.

The same is true for books. If the books are so good that people who pass by want to pick them up and take a look, then the sales will definitely increase. If you can't afford the interest of others picking it up and looking at it, then buying it is even more out of the question. "

"The works of many other publishing houses are not much inferior to ours, and there are many famous writers.

So if we want to increase sales,

In addition to ensuring the quality, I am afraid that we can only work harder on these aspects. In addition, the readers' comments on the posters are also very good. Maybe in the future, we can also add some peripheral products such as posters and postcards. Doesn't add much cost.

I suggest, give it a try. "

While several editors were discussing excitedly, and even began to fantasize about a bright future, Zhang Hongyu from the book design department couldn't help but say:

"Stop, let me interrupt for a moment.

Your ideas are all good, but have you considered a problem, that is, not all design readers like it, and not all illustration covers can satisfy readers, and some may even become failures. Don’t think that book design It's a very simple, easy thing that can be done with just a touch of the lips.

The only thing I can say is that in our design department, there is no book designer who can match Xiaoding, and in the illustration department, there is no illustrator or original artist who can match Xiaoding.

The design of her novel is good-looking and sells well, that can only be said to be her skill, and has little to do with us.

If we design by ourselves, if we want to reach her level, even if we only want to reach 80% of the level, we must at least recruit some more innovative designers in the design industry, and dig a few highly skilled designers with high salaries. The original artist is back. "

"In addition, the author of Xiaoding didn't ask us for a penny of design fees this time, and he didn't even ask us for a penny for the illustrations, but actually judging by my understanding of the industry, Xiaoding's book design of this level The fee is at least 30,000, and the price of each illustration in it is estimated to be no less than 8,000. If you are a bit famous, it is not impossible to charge 20,000.

The 8,000 people I mentioned are just the ones that are not well-known.

Once these expenses are added, we can only say that we will not lose money at the current selling price, and we will not make much money.

So once our magazine really wants to develop in this direction, we must invest a lot of money in the early stage, and we have to take certain risks. After all, we are not sure whether readers will recognize other people's designs. "

Zhang Hongyu didn't just want to pour cold water, the key is that she had to clarify these issues, otherwise they would be full of enthusiasm and think that things would be easy to handle, and that illustration design would not cost money, and then a lot of tasks would be dumped on her. Wouldn't it be bad luck for them to blame their department for bad sales?

So it's better to puncture their illusions earlier.

State the difficulties you are facing.