Rebirth 07 Becomes the First Internet Celebrity

The price of the clothes is still high, but the price is still high.

Although Jiang Xue made money by pricing the clothes at 79 yuan, compared with the one in Wendi's store, the factory price of this one is more than 30 yuan, which is a few yuan more expensive than that one, excluding the costs of publicity, promotion, labor, transportation costs, shipping costs, and other miscellaneous expenses.

The profit ratio is only 20%.

In other words, you can make about 15 yuan for a piece of clothing.

Compared with the other one, you can make very little.

This is a factory that he has himself. Although it is set in the name of Jiang Lai and the factory, it is the boss's industry, so the factory cost price is increased by one yuan.

The purpose is just to make the factory run and the workers have work to do.

If you sell the goods at another stall, the factory and the stall will make some money, but if you dare to sell at this price on the online store, you will not make any money at all.

The first batch of pre-sale stocks was 6,000, and they were sold in one day.

After a week, the first batch of products were made one after another, checked and packaged, and the S City studio directly asked people to drive to pick them up.

The first time 3,000 pieces were taken away, and the person in charge in S City hired temporary workers, and all the staff participated in warehousing, ordering, shipping, and sending them away.

Jiang Xue still owed 3,000 pieces of goods and had not yet sent them out, so the Taobao online store started the second round of pre-sales.

The sale started at around 8 o'clock in the evening, and in more than two hours, 3,000 stocks were sold off the shelves.

After a week of fermentation, some people who saw the news late and did not buy the first batch immediately bought them in the second pre-sale, and then waited for the products to arrive in their hands.

Especially seeing some bloggers who have received the goods online, posting pictures in the comment area, posting on the forum, and posting some photos, all with good reviews, they want to receive the products as soon as possible.

At the same time, another substitute version that Jiang Xue asked the workers to make at the beginning appeared in the stores of major wholesale stalls.

Jiang Xue made two versions of this dress.

Because this thing is popular, there will definitely be people who copy it and produce imitations.

This is the trend now, and it cannot be eliminated.

Instead of giving others a discount, it is better to make this money yourself.

At present, there are more than 50 sewing workers in the garment factory.

One advantage of this technical position is that they are all technical personnel. They can start work on the first day of recruitment and start producing clothes immediately.

Jiang Xue asked the factory managers to classify the employees according to their technical ability.

For some sewing workers with poor skills, carelessness, or short working experience, Jiang Xue arranged them to make substitute versions of clothes.

In addition to the difference in the fabric of the clothes, this version has a few fewer lines and compressed some processes.

Make the production speed faster and reduce the labor cost.

However, there is no problem with the pattern of the clothes, but the fabric and craftsmanship are a bit inferior.

It does not affect the wear, but the life span may be shortened. The factory cost has been compressed to about 15 yuan per piece.

Jiang Xue asked the sales staff to promote this product at the wholesale stalls in C City and S City.

25 per piece.

The shopkeepers at the stalls had a keen sense of smell. The clothes themselves had a good pattern and looked like a good commodity. They also knew that this was the same style as a blogger, who sold it for 9,000 yuan in advance.

Now that there were ready-made goods and the price was right, everyone was willing to promote and sell them.

The clothes flowed from these stalls to some physical stores or other online store owners.

Not long after, many products of the same style appeared on Taobao alone. The more sophisticated merchants even wore the pattern and took the main photo themselves. The less sophisticated merchants directly used the photos posted by Jiang Xue in her blog. They marked the price at more than 40, more than 50, and even 60.

A series of keywords were used, such as Jiang Lai's same style, Daren's same style, Tianya's explosion of popularity, etc.

The pattern was the same, and there was not much difference in the photos.

The sales volume was good for those with relatively low prices.

Some physical stores will sell it for 79 yuan, 89 yuan, or even hundreds of yuan.

Many people tried it in the store. It was slimming, comfortable to wear, good style, and the fabric was OK.

Although it was a little deformed after washing it a few times, many summer clothes are like this.

So this product also sells well offline.

This group of people occasionally see that it is only sold for 79 yuan online, and they are curious and want to buy it back to compare with the one they bought in the physical store. After buying it, they feel cheated. The price is similar, but the version bought online has better texture than the one in her store.

They also need to wear it more often, and then pay attention to the store and become fans of Jiang Lai's store.

At first, the team members were skeptical about Jiang Xue's behavior, thinking that the factory is also the boss's industry, and the boss did this just for

To get the factory up and running as quickly as possible, they promoted themselves. Later, they found that the emergence of so many pirated products did not have much impact on their stores.

Because you can search for relevant posts about genuine products and substitutes on the Internet.

Many people also spontaneously made a 79-yuan T-shirt from Jiang Lai and unboxed it with the 50-yuan T-shirts on the Internet to compare the quality.

Some people sympathized with Jiang Lai. After working so hard to develop and make the pattern, the first batch of goods had just been delivered to customers not long ago, and pirated products came out. Jiang Lai was really miserable.

In order to support Jiang Lai, it is not easy to support genuine products. I recommend it to people I know and ask them to buy it.

On the contrary, some netizens who bought cheap products and knew that there were genuine products began to understand the situation of genuine products, bought a genuine product and wore it together.

Anyway, summer T-shirts should be worn every day.

For a while, many people were selling this V-neck T-shirt.

Many people were wearing it.

It became a very popular hot product this summer.

Because 9,000 pieces were sold in two pre-sales, the bulk products were produced later. In fact, there were some people who couldn't wait to return the products, and some returned the products for refunds because the size was not suitable or not as expected.

But the return rate was still small.

So as the bulk products came out, Jiang Xue directly put the products on the shelves, and everyone could buy them.

So the factory worked hard to produce them, and she sold them on her online store. In the two months of summer vacation, the total sales of this T-shirt was about 30,000.

And more than 40,000 pirated ones were sold from their factory to various stalls.

The fabrics arrived, and the fabrics were shrunk and cut. One parking space was used for one step. Because the style was single, on average, their factory's output was 2,000 pieces a day.

Because the workers were piece-rate throughout July and August, they basically didn't have much rest. Even so, they were still buying machines and recruiting people.

The employees received generous wages, and they didn't feel tired, so they worked harder.

As for management, there was no problem getting along with the management. Jiang Xue asked her assistant to drive back to S City. She took a large suitcase with her own homework and some books for the main courses for the next semester.

She took a plane to some cities she had never been to, and while playing, she prepared for her summer homework.