Rebirth 07 Becomes the First Internet Celebrity

The time came quickly to the beginning of August.

The weather was still hot and the heat was overwhelming.

The employees were busy preparing for the opening.

Fortunately, the air conditioner was cold enough to barely dispel the heat.

The milk tea shop prepared everything, chose a good day, and started the trial operation.

The name is Youcha.

As early as the beginning of the trial operation, flyers had been distributed several times, and posters were made and placed at nearby bus stops and some community advertising columns.

Their slogan was written in large letters on the poster: There is tea, milk, and fresh fruit.

During the three-day trial operation, 300 cups of fresh milk tea were given away for free every day.

Of course, it is impossible to give away all the products in the store for free. The free gift is a choice of two designated drinks.

Both of the two free products are relatively easy to make, taste good, and are not expensive.

Not only are they free, but there are also a series of activities such as 20% off for the whole store during the trial operation.

People who see it will feel that the discount is very large, and it is a new food. The gimmick of free food immediately attracted a lot of attention.

Before the opening, people who walked by came forward to ask about the opening time.

Although it is free, it is not really free.

Those who have Weibo need to follow the Weibo account of the milk tea shop and forward the designated advertisement to their Weibo, bringing the topic of the milk tea shop.

Those who don’t have Weibo, add friends and forward the opening information to their own space.

These two hard conditions have blocked many grandparents who are not old and want to get it for free.

The crowd is precisely positioned on young people.

Today’s young people do not have the impatience of such promotions that are often encountered in later generations. One by one, they are very happy to cooperate and forward.

Not only that, after drinking it, they think it tastes good and are willing to take photos and post photos again to recommend and promote it.

Because it is free and preheated in advance.

On the day of the trial operation, a long queue formed from the opening in the morning.

There were two people who instructed the people in line on how to follow and forward, and how to forward the space dynamics.

Those who completed the task were given a small sign, and when it was their turn, they could directly choose the free milk tea.

There are two free items, one is pearl milk tea.

There are two options for hot and iced.

The other is lemon black tea.

It is an iced drink.

Although it is free, everyone originally thought that there is no good thing for free.

But if you want to take advantage of it, you should take it.

I found that it was the same packaging as the one sold, and the packaging was very high-end.

The cup body is transparent, and the simple brand logo layout on it is fresh and simple.

You can clearly see the liquid inside.

Insert the straw and take the first sip. Whether it is milk tea or lemon black tea, the taste is very unique and not particularly sweet.

The milk tea is silky smooth, the milk is mellow, and the taste is very rich.

The first sip of lemon black tea instantly sobers up.

A little sour, a little bitter.

The cool and icy taste is more sweet.

But it is not very sweet, on the contrary, it feels very refreshing.

It is delicious!!!

I looked at the fresh lemon in the transparent cup and thought about the advertisement in the store. It is brewed with real tea leaves and real milk, not the essence I drank before. I feel that although it is a beverage, it is much healthier, but it is a pity that each person can only get one cup for free.

However, during the trial operation, the whole store is 20% off.

Customers who get it for free will feel embarrassed and buy another flavor.

Calculating the price of 20% off, it is a little expensive. It is acceptable for her to try other flavors when it is so delicious!!!

That's it.

During the trial operation, it was full every day.

Tan Xiao, Jiang Xue, and Yu Juan, plus the six newly recruited employees, three men and three women, nine people.

They were so busy.

Tan Xiao made lemon black tea at the operating table on the first day. After working for a day, he said that his arm couldn't lift the bottle the next day.

Instead, she directed everyone to line up at the door and asked them to add QQ friends or follow her on Weibo.

She complained after working for less than two hours because there were too many people and it was too sunny.

Her voice was hoarse, and she fell on the sofa chair and said to Yu Juan: "Sister Yu Juan, hurry up and hire more people. I am the boss and I don't want to do these physical jobs anymore. You don't know that my grandma went to cover me with a blanket yesterday and said that I was shaking milk tea in my dreams when I fell asleep."

"Thank you for your hard work." Yu Juan said.

"Everyone insists on getting through the three-day trial operation. It won't be so tiring when there is no free gift activity in the official operation." Yu Juan encouraged everyone.

"There will be more people giving away free gifts in the morning, and everyone will take turns to rest in the afternoon. In the evening, I will treat everyone to a big meal after work." Jiang Xue, who was at the cashier, also said.

Everyone

A little more energetic.

Originally I thought that during the three-day event, everyone would line up to get the free stuff, and basically I would lose money on every product I sold.

Unexpectedly, some people saw that there were too many people lining up for the free stuff, and they didn't lack money, so they lined up to order and buy.

There are still many such customers.

After the free 300 cups were given away, some people who saw Weibo or QQ Space rushed over, thinking that since they came here, they couldn't come for nothing, so they bought one cup.

In addition, some people who got a free cup and thought it tasted good came to buy on the second and third days.

After three days of trial operation, the turnover was still able to reach more than 2,000 yuan per day.

After calculation, the loss was not as much as expected.

Now let's see the flow of people after the free service.

Weibo and space dynamics still attracted a lot of new customers.

After the trial operation ended, the free gift activity was cancelled, but the 20% discount activity was still there, and there was also an activity where you could exchange any bottle for free if you collected eight bottles.

There are indeed fewer people in the official business.

Jiang Xue and the other two withdrew. There were not so many people queuing up, but at the end of the day, except for the hot hours at noon, several employees were still busy.

At the end of the day, Jiang Xue looked at it and saw that the average price was about 12 yuan, and more than 400 cups were sold all day.

Yu Juan and Jiang Xue were talking and laughing when they saw the order flow of more than 5,000 yuan on the cash register today. They were all shocked.

You should know that their gross profit of a cup of milk tea is about 70 to 80%.

However, the rent and personnel costs are also high.

But even so, it is still quite profitable.

In addition, the school has not started yet. After the school starts, a large number of college students from other places will return to school, and the business will only be better.

The three people looked at each other.

They all understood what each other was thinking, and they had to speed up the opening of another store.

Recruiting people, recruiting people, there is a serious shortage of personnel.

Jiang Xue also planned to urge the progress of the decoration tomorrow.

The last time I went there, it was almost installed and was in the final stage.

"Yu Juan, transfer two of the existing employees to the new store, and then continue to recruit people. The decoration of the new store is almost done. Tan Xiao, you and I will go to the new store in the next two days to take inventory of the things that are still missing. We will try to open the new store before school starts."

Today's turnover gave everyone confidence.

The three of us are full of fighting spirit!

Tan Xiao didn't think it was too tiring, and he was full of energy.

Yu Juan's whole state was also relaxed a lot. A few days ago, when she saw Jiang Xue said that it was free, she calculated the money she lost every day and felt distressed.

But because of her trust in Jiang Xue, she didn't complain even though she felt distressed.

Now it seems that the result is good.

I have to sigh in my heart again, Jiang Xue is really amazing.