Rebirth 07 Becomes the First Internet Celebrity

The story of "Xu Nana's Promotion" has been broadcast for two weeks and has reached its climax.

Xu Nana was framed and her career was dismissed. Not only that, she also faced the problem of being prosecuted for breaking the law.

The female boss who had always been harsh on the protagonist stood on the side of the protagonist this time.

Advance and retreat together.

From the warm-up stage of this drama to the later broadcast stage, there have been many online discussions.

At the beginning, it was a marketing promotion done by the company. Later, as the plot progressed, many netizens spontaneously joined the discussion.

Discuss the plot, discuss the boss, supervisor, boss, customers, and the events in it.

Will laugh for the heroine, and also stand up for the heroine.

When the heroine is wronged, they will also relate it to themselves.

In the comment area and on Weibo, they talk about their own experiences, feel sorry for the heroine, and call for a quick solution to the problem.

There are also many people discussing the relationship between the hero and heroine.

They support the couple.

They discuss the appearance of the characters in the play, edit the emotional lines, and various outfits.

Jiang Xue's outfit account has revealed the brands of clothes worn in this drama.

There are also people who bought the same style and restored the outfits in the drama.

Some brands have taken the initiative to claim their own clothes on social media.

As more and more discussions of this kind increase the topic, the sales of several brands sponsored by Jiang Xue, which write the same style as the characters and the same style worn by some main characters, have skyrocketed.

Even the Youcha milk tea shop that appeared once or twice, because of the popularity of this drama, the heroine's self-created ordering and matching method was imitated by netizens who watched the drama, and the flow of people in each store is more than usual, and many of these people want the same style as Nana.

Their company also posted posters in advance, "Learn how to match milk tea with Nana, it's delicious and you won't step on thunder!"

It is very popular with customers. At the same time, there are many online instructions on how to order and try milk tea combinations that are delicious.

What is ice-free/three-point sweet/five-point sweet, with boba/with milk cream, etc.

Many people saw it online, and heard bloggers say it's delicious, so they want to try it.

There is no near my home, so I went to a mall far away to drink a cup of milk tea.

I went there specifically to drink.

Some people followed suit, and the sales of milk tea shops in various regions increased.

In addition to the surge in sales of clothing in Jiang Xue's online store and the increase in the number of people ordering milk tea shops, the professional clothing brands in the foreign brand line sponsorship that they had previously received also exploded.

Because the unit price is relatively high, the sales are not as obvious as those of those online stores, but the same style of the characters in the play, the offline sales have also skyrocketed.

In addition to the increase in orders, it also played a good role in promoting their brand awareness.

The company made a temporary decision and contacted iQiyi. During the broadcast of "Xu Nana's Promotion", they quickly finalized the mid-insert advertisement with iQiyi.

The price was not bad.

iQiyi was willing to spend so much money to buy the new drama for this reason.

Many brands are interested in the advertising investment of the new drama, and they can get a lot of money just from the advertising.

Because the new drama is in the later stage, some embedded advertisements can be recorded and put into the main film.

As the person in charge, Chen Jing is willing to make it convenient for iQiyi.

iQiyi's payment was also very straightforward.

The company's account was immediately filled with cash.

Jiang Xue waved her hand and set up a department dedicated to purchasing novel copyrights. She poached some copyright business specialists from other companies, cast a wide net to read the texts, and found the texts suitable for adaptation into web dramas. After internal discussions within the company, the suitable ones were purchased.

At the same time, multiple screenwriters and new directors were signed.

The new directors were all teams and individuals she knew who had works in the future.

Even if she didn't have any impression, she was attracted by the other party's previous works.

Those who matched her aesthetic taste.

As for screenwriters, they were all screenwriters with works.

The most important thing was to keep Yu Yue in the company.

After her two works, the whole company was convinced of her ability.

Jiang Xue did not restrict Yu Yue from writing. If Yu Yue wrote her own novel, their company had the priority to purchase it.

In addition, they gave her the position and salary of screenwriter plus management.

These conditions also signed Yu Yue.

With a director and a screenwriter, and the film and television copyrights of so many novels bought, and with the historical achievements of Xu Nana's drama, the new project was immediately established.

Mu Yunzhou provided artistic guidance, Yu Yue was responsible for content review, Zhao Lin was responsible for costumes and makeup, and Chen Xin followed Mu Yunzhou to learn everything, including photography and directing.

His presence can be seen in every position

Film, he is very eager to learn, Jiang Xue did not make any arrangements for him.

He has the highest degree of freedom.

The person in charge of the company is Chen Jing, and all matters are arranged properly. For a time, the whole company is running at high speed.

*

After working for so long, Mu Yunzhou also knew that Jiang Xue was the big boss behind the scenes.

Both works were completed. Although he had to provide art guidance for other directors' works in the company, he was free.

Neither the company nor Jiang Xue arranged any subsequent work for him. For a while, he was a little confused.

Mu Yunzhou thought about it and went straight to Jiang Xue to ask about the subsequent arrangements for him.

The two talked a lot. Jiang Xue asked him about his thoughts on the follow-up. Mu Yunzhou said: "Although the online drama is very successful and profitable, I still want to make a movie."

Jiang Xue pondered for a while, and finally decided: "Then continue to make movies."

"Really!" Mu Yunzhou was very happy. He didn't expect Jiang Xue to keep his word. The company just had some money and was ready to start his movie project.

"The company has some money in its account now, but it needs to develop and the expenses are also huge. Other projects also need money, so the investment you make now may not be very high."

"I understand. I am also a part of the company. I will try my best to save costs and not spend a dime on unnecessary money." Mu Yunzhou promised.

"Then are you still planning to shoot the script you showed me before?" Jiang Xue asked.

"I need to contact the previous screenwriter to change some content. During this period of filming the web series, I also have other ideas. I will try my best to make the new movie more in line with the works that the general public likes to watch."

"Just recognize your own problems."

"I have also seen the previous budget. The company's current financial situation is still difficult. You polish the script well, and I will see if I can help you get investment from other places."

"Really? Boss, you are so kind!!" Mu Yunzhou was excited when he heard Jiang Xue's words.

Jiang Xue comforted him.

As for where to get investment, of course it is the investment company under Cui's.

Cui Ziqian is still trying to figure out how to get her noticed by Cui Zihua. Jiang Xue thinks that this movie may be suitable.