Rebirth 2002: Nano Life
Vol 5 Chapter 15: Build 1 Hybrid Off-Road Vehicle for Two Hundred and Seventy
This is the first press conference of Xiameng Automobile. However, at this press conference, Chen Yizhe mentioned very little about the safety, design, space, performance and other information of the car. Just a few PPTs introducing basic parameters, and then a dream chase, with dim lighting, and the end.
Compared with the concert before the press conference, it seems a little too low-key, but even so, the media still praised the press conference.
Sina.com directly used the title "The difference between Dream Chasing and other cars is that everything is different!" to describe the products of Xia Meng's conference.
In terms of appearance, the lines of Dream Chasing are smooth and extremely cold, and the integrated glass mode makes it full of futuristic sci-fi feeling. Moreover, this glass is not ordinary tempered glass, but a new type of material, graphene glass. Its strength is no worse than that of high-strength steel structures. It can even change the color of the glass through some of its electronic paper functions, so that people outside the car cannot see it. While in the car, the occupants in the car can clearly see the situation outside the car. According to the analysis of relevant persons, Ix1 has already invested more than 100,000 in glass alone.
Don’t think that Chasing Dreams has invested so much in other secondary aspects, and it doesn’t pay much attention to the most important aspects of the car, such as chassis technology. On the contrary, the chassis of Chasing Dreams this time does not follow the foundation of traditional cars, but completely overturns it. Using the integration of the chassis power unit, this structure will be fully utilized with the modularity of the body system.
And in terms of battery technology, there is no need to mention this point. Basically, after the announcement of Xia Meng's car battery plan, all domestic and foreign auto manufacturers are staring at Xia Meng. Dream's battery solution is the best solution on the market, and its technology can only be compared to others. According to some people, Xia Meng's battery technology is more than ten years ahead of the world!
Moreover, in the radar system of Chasing Dreams, Xia Meng adopted a new radar developed secretly by his own company. This new radar technology will not be disclosed to the market for the time being. The field of view, distance, accuracy, and quality of this radar are much stronger than those on the market. In addition, the specially modified super lens is also used on Dream Chaser.
The bigger innovation comes from the computing platform. The dashboard has been removed from Chasing Dream, and all information is concentrated on the large screen of the central control "Imeng18", which provides conditions for the integration of the underlying computing platform. The computing platform is controlled by the on-board chip "Xingxing Ix1". As soon as you hear the name, you know that this chip is a product specially developed by Xia Meng for chasing dreams. Compared with consumer electronics chips, automotive chips are much larger in size, and their structure and number of transistors are much stronger than the carbon-based chips that Xia Meng used for Imeng before.
This is a mobile super server. Xia Meng fully integrates the automatic driving (assistance system) and instrument entertainment computing platform, not only for driving, but also for office work, p2p Internet access, 3D projection entertainment and so on. All in all, Dream Chasing has achieved a fairly advanced level in terms of design and manufacturing process.
In fact, originally, Xia Meng also had a more radical system to put on the Ix1. This is a system that can detect the driver's brain waves and make analysis and judgment. This is the evolution of Xia Meng's dream-induced technology. come.
Moreover, this system even has a certain AI learning intelligence. It can also learn the driver's habits autonomously and avoid potential driving safety hazards. Even before the driver's limbs have not implemented the decision made by the brain, the brain control system has already received receive dangerous information and respond extremely quickly.
Perhaps, this will be the most ideal technical means to solve the coexistence of automatic driving and human active driving, so that the car can better understand the driver's thoughts and practices, and prescribe the right medicine to protect the safety of the vehicle.
However, this technology was far from mature and was eventually abandoned by Chen Yizhe. But Chen Yizhe has ordered the continued research and development of this technology, and strives for the use of Ix2 and Ix3 in the future.
But even so, the PPT information of the Ix1 car is perfect in the eyes of many people, but compared with the parameters of the car, the media is more concerned about the production line of the dream.
Here, I have to mention that almost most of Xia Meng's companies have participated in the research and development of fully automatic production line workshops for automobiles. If Xia Meng did not build the production line himself, it is estimated that there is no company in the world that can produce this dream-chasing assembly line.
Xiameng is always Xiameng. It insists on product-centered and extensive engineering and technological innovation. This is the characteristic of Xiameng Group, and it is difficult for other enterprises to learn. Because Xia Meng's various black technologies are really inexhaustible!
In fact, the media have long discovered that Xia Meng bought a large piece of land in Guanlan, Guancheng in 2007, and in this uninhabited land, there are now many factories with unique designs. In these factories, Xia Meng has been working on the research and development of fully automatic and intelligent production lines.
According to a project document on Ix1 production obtained by the media from the Guancheng government, at the end of this year, Xia Menghui established the first Ix1 trial production line in Guancheng. It can reach 2,000 vehicles per week, and the production capacity can reach 7,000 vehicles per week by August.
And the most exaggerated thing is that the media pointed out that Xia Meng expected to produce and sell 500,000 Ix1s.
If Xia Meng achieves this goal, it also means that Xia Meng's revenue from this car alone will exceed 5 trillion yuan.
If it was another company, it would definitely be considered an idiot, but Xia Meng has not bragged about it since its inception, but he has also slapped countless people in the face. But even so, there are still some people who are not optimistic about Xia Meng's car-making business this time. After all, the price set for chasing dreams is too high. This is a price that ordinary people cannot accept. At present, the mid-to-high-end sedan market is completely dominated by foreign car companies. During the occupation, Xia Meng's move was undoubtedly trying to grab meat in front of a large group of giant crocodiles, but is meat so easy to grab?
"No matter how beautiful Xia Meng's car is, but behind the car building is not only financial support, but also the industrial chain composition of various important links such as production and manufacturing, parts supply management and marketing system, and all these are in essence from 0 to 1. Although Xia Meng is very strong in many technologies, I advise Chen Jun to study his electronic products well, the automobile industry is not suitable for everyone!" This is the general manager of GAC Toyota. A word from the manager, Tetsuo Ogawa.
There are too many people like Ogawa Tetsuo who say this as a "come here", and there are many high-level domestic officials of auto companies.
In the eyes of some high-level people, Chen Yizhe is just messing around, which is ruining China's auto market.
Because once Xia Meng's battery technology plan is made public, basically many domestic automakers of independent brands will be able to obtain this technology. This is especially true for large automakers such as FAW, Dongfeng, and SAIC, which rely heavily on joint ventures. In fact, it's a very bad thing. Whether or not domestic automobiles will eventually rise is not a matter for the senior executives of these state-owned enterprises. What they care about is the performance of their one-third of an acre of land.
Said to be one-third of an acre of land, in fact, the technology for planting "crops" in these lands is basically provided by foreign countries. It is said that the market is exchanged for technology. In fact, FAW, Dongfang and other large state-owned enterprises have developed to this day, and the strength of their own brands has been very weak, and they only rely on joint venture brands to "lie down and make money". On the contrary, those cars that do not have joint venture brands or do not rely on joint venture brands have developed their own technical strength in the cracks of survival, such as Changan, Geely, Great Wall and so on. For the latter, Xia Meng's entry into the high-end auto market actually has a very low impact on them, and as a company of pure Chinese origin, it is easier for them to obtain solution technology from Xia Meng.
However, no matter how the professionals in the market analyze Xia Meng, there is one thing they have particularly improved: Xia Meng Group's products are not only in the domestic market, but also have a very strong appeal in the European market. Relying on die-hard fans alone, it is estimated that at least 10,000 units can be sold in the early stage.
And if Ix1 wants to achieve the goal of 500,000 units, then 10,000 units in the early stage is the key. After all, Xia Meng has never been in contact with the auto industry before, and Xia Meng's marketing model is in the form of online sales, so more people If you want to get the actual landing situation of Ix1, you can only get specific information from the first batch of fans of the early stage.
After the press conference, Chen Yizhe stayed in the capital for another day, and then flew back to Pengcheng from the capital with 270.
270 has already made the first trip, this time 270 decided to take a thrilling self-driving trip from China to Europe. And this Xiameng Automobile press conference, let 270 decide to set the goal of self-driving car on Chen Yizhe.
Along the way, 270 has been asking for information about the dream.
"Old Chen, although the outside world says that your price is too high, but after listening to your information in the past two days, I feel that the price is a little low? I feel that you are making a profit at a loss this time. 270 asked.
Chen Yizhe said with a smile, "It is true that for Xia Meng, Dream Chasing, which sells for more than one million, does not have much hardware profit in car hardware, and may even lose money. However, Xia Meng pursues long-term service to customers. It’s not just about selling the car.”
"And ~www.readwn.com~ in the life cycle of a car, only 20% of the car is sold, and the remaining 80% are used in the car and the service side. Xiameng Auto will love to recover the hardware cost at one time when it is sold. The lower profits will be gradually recovered in the subsequent cycle, making money with optimized software and hardware and a large number of value-added services. In the link of charging, users will consume all the time, once the car companies have a direct connection with users , which brings a huge imagination space to the profit model of the car.”
"As expected of making so much money, it really has the essence of profiteers!" 270 joked.
"It's like you're not a profiteer!" Chen Yizhe glanced at 270 with contempt.
"My profiteer doesn't earn a fraction of what you earn a day in a year!" 270 shrugged his shoulders.
"Then, should I, a profiteer, build you an off-road vehicle that cut corners?" Chen Yizhe asked.
"Don't, Lao Chen, you are the most conscientious business owner. This time, Liang Hong and I's life and death are on you. You have to build us the safest car!" 270 immediately admitted his mistake.
That's right, this time Chen Yizhe will build an off-road hybrid car specially for the 270 touring! This is Chen Yizhe's initiative!
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