Rebirth 2002: Nano Life

"Brother Hu, I can only say sorry this time." Chen Yizhe refused without hesitation when he heard Hu Yifeng's plan to acquire the machine.

In fact, Chen Yizhe has also considered being a pure idc business before. The so-called idc is actually an independent design company, which conducts system-level design on the basis of original IC chips, and provides system-level solutions and other products. Generally, neither manufacture nor control Sales.

The reason why Chen Yizhe likes this model is that he only needs to do research and design, and he does not need to spend too much energy on management. Even Chen Yizhe, the management of Xiameng Technology Company, has been left to Wang Li, who is already in Pengcheng. The big boss who lives in usually rarely appears in the company.

In fact, the idc model has existed in the domestic mobile phone market for a long time. In December 1999, the China Electronics and Information Industry Corporation (CEC) and Sailong International Company jointly established the China Electric Sailong Communication Research Center, which became the first mobile idh in China. It is the bud of the Chinese solution company.

Compared with the relatively simple electronic products such as mp3, it only makes sense for the mobile phone to do the idh mode.

In addition, a new breakthrough product appeared in the laboratory, and Chen Yizhe wanted to experiment with it in the actual environment, so Chen Yizhe decided to do the OEM model, which is simply a kind of "OEM" The way. Brand producers do not directly produce products, but use their own "key core technologies" to design and develop new products, control sales "channels", and hand over specific processing tasks to other companies. In the case of Apple, Apple is a brand producer, and Foxconn, the manufacturer that undertakes this processing task, is called an OEM manufacturer.

In a sense, many mobile phones in later generations, including Apple, are actually OEM mobile phones. Of course, this kind of OEM is a completely different concept from the copycat logo.

Seeing Chen Yizhe's rejection without hesitation, Hu Yifeng was disappointed, but he also expected it. If it was him, he would not be able to fetch eggs and kill chickens, not to mention that this chicken may only lay golden eggs. chicken.

Although the machine was disassembled by the other party, Chen Yizhe was not afraid that the other party would steal his technology. Of course, this was not because he was holding a patented weapon. In the current domestic environment, the patent fist is really not very useful.

He dared to let the other party dismantle the product because the other party could not copy it even if it was dismantled. Not to mention the ink screen, the audio decoding technology and audio compression technology of the machine are all in the hands of Chen Yizhe. If Hu Yifeng wants to plagiarize, it may be a copycat iPod.

And in his opinion, one of his goals in making mp3 is actually to promote the technology of electronic paper, while Hu Yifeng and Huang Xuan only saw the value of mp3 machines, but did not realize the prospect of electronic paper. Buying caskets and returning pearls made Chen Yizhe feel ridiculous in his heart.

"Is there any other way to cooperate?" Hu Yifeng asked unwillingly.

Chen Yizhe looked at Hu Yifeng and said, "Brother Hu, I want to explain one thing to you, this mp3 player can only download songs through the Yiyi Music client, and I also put restrictions on it, prohibiting the download of songs through the player to the music client. Other computers spread."

"Why?" Hu Yifeng asked strangely.

"At the end of last year, Yiyi Dongting Music website had negotiated the authorization of digital copyright with the domestic record company Warner Wheatfield, and is currently in contact with Warner, Universal and other record companies and music publishers." Chen Yizhe did not directly answer Hu Yifeng's question. question.

In fact, from the very beginning when several record companies contacted music, Chen Yizhe had authorized Wang Li to talk with them about digital music. Wen Meicen and Song Ke signed the contract, and Warner Wheatfield Records' digital music authorization was also negotiated. relationship, Wang Li also contacted Warner, Universal and other big record companies.

In recent years, the domestic CD music cannot be sold in quantity, and digital music has been stolen everywhere. Now there is a company reason to talk to you about digital copyright. Of course, these record companies are happy, and the price is not expensive. The more important reason is that there are still differences between the two sides on the time limit of authorization.

"That is to say, you want to do a sales model that bundles genuine music sales and hardware sales?" Huang Xuan asked with a frown. When he saw Chen Yizhe nod, both he and Hu Yifeng looked incredible.

Not to mention in China, but in foreign countries, the mp3 market can become popular because of copyright issues. This has to be said of the American Dimeng Company. This company launched an mp3 machine called pmp300 in 1998. Its biggest advantage is that it can download any song on the Internet without spending money, so it was quickly recorded. The industry association was eyeing it, and then took Dimeng to court for infringement of intellectual property rights.

However, it ended in the victory of Dimeng Company, and this copyright dispute became the biggest publicity of mp3. For a time, pmp300 became a "star" known to the street, and mp3 began to become incredibly popular all over the world. Pin it up.

But now, Chen Yizhe is going to do the opposite, how can it not surprise them.

Chen Yizhe asked with a smile, "Brother Hu, do you still want to vote for my sales model?"

Hu Yifeng touched his chin and still looked at Chen Yizhe in disbelief.

In today's domestic environment, if you talk to others about intellectual property rights, they may see you as a fool. In the hearts of Hu Yifeng and Huang Xuan, Chen Yizhe is probably such a person.

Chen Yizhe continued to talk with a smile, "In the future product updates, I will further integrate the audio decoding technology and compression technology based on the mepg4 technology, and it can increase the mepg4 compression ratio to a higher level without losing sound quality; The music file inside the machine creates a specific key and certification, and the key is placed in its database. Only the player can play the music containing this key, and the certification includes the copy license and the number of copies allowed. , the total time of the song, the time the song can be played, and the license to operate and sell…”

Hu Yifeng shook his head and smiled bitterly, "I really don't understand how you think about it. It's a simple thing, why make it so complicated? Can't you just sell the machine?"

Chen Yizhe said with a smile, "If you only want to make temporary profits, then you can really only sell mp3 machines, but in the long run, walking on two legs will always go farther than one."

When Chen Yizhe said this, he thought of Korean mp3 and American iPod. Last year, the sales of Korean mp3 basically accounted for nearly half of the global market, but Chen Yizhe knew that this would be its peak. After this year, the global market position of Korean mp3 will be replaced by Apple's iPod.

The shrewdness of Jobs and Apple is that, although they are not the first to enter the market, they are always the one that integrates hardware and software well.

Two months later, the Apple company that Jobs took over will launch the iTunes online music store, which can provide users with online audition and music purchase services. The convenient and user-friendly sales method of digital music will make Apple's supporting product iPod sell steadily. rising.

In just 3 years after its launch, the combination of iPod + iTunes has generated nearly 10 billion US dollars for Apple. Chen Yizhe remembers that this is one of the reasons why Apple's stock has soared in the next time.

In Chen Yizhe's view, iPod and iTunes are interdependent. The sales of iPods further promote the sales of iTunes music, and the abundance of iTunes online music in turn promotes the sales of iPods.

Chen Yizhe clearly knows that Apple, which is not in the entertainment industry, will have the world's largest and most successful online music store, and the total global sales of iPods will be in the hundreds of millions.

The success of Apple's model is because it is based in developed countries such as Europe and the United States with strong copyright awareness and mature markets. If Chen Yizhe wants to learn this model, he must not only cultivate in the domestic market with extremely weak copyright awareness, but more importantly, he must To hit the international market, this is why he values ​​the digital copyright of music.

In the end, Chen Yizhe and Hu Yifeng basically reached an agreement verbally and let Hu Yifeng be responsible for the OEM of mp3. Although he was disappointed that he could not further cooperate with Chen Yizhe, Hu Yifeng got the way of cooperation he wanted from the beginning, and Yang Zhihao finally invested 200%.

After the matter was settled, Hu Yifeng warmly entertained Chen Yizhe and Yang Zhihao, and even wanted to stay the two of them overnight to try out the rich nightlife in Guancheng.

However, thinking that there are still summer clothes at home, Chen Yizhe still refused, while Yang Zhihao sighed helplessly, "Am I here to be a driver?"

This made several people burst into laughter on the spot.

Hu Yifeng knew the meaning of Yang Zhihao's words. Someone in his family was working in the provincial traffic control bureau. It was relatively easy to get a driver's license. He said on the spot to help Chen Yizhe.

On the way back to Pengcheng in the evening, Chen Yizhe suddenly said to Yang Zhihao who was driving, "Brother Yang, I still have 5 shares of the upcoming electronics company, which may be a bit small, would you like it?"

"Yes, don't be stupid!" Yang Zhihao made a decisive decision. In his opinion, Chen Yizhe was giving him money.