Rebirth 2002: Nano Life

Xu Yong was still a little shaken this time about Chu Yizhe's re-encouragement. From the pharmaceutical industry to the rapidly developing and changing Internet industry, Xu Yong's original sales experience based in the United States and the pharmaceutical industry is of limited use. After Baidu's implementation of the PPC strategy, Baidu needs to be more capable and professional in new market operations. Higher-quality senior management talents.

And last year, Robin Li recruited Zhu Hongbo as Baidu's senior vice president, and there are already such signs. Robin Li has begun to slowly weaken Xu Yong's power.

Xu Yong was silent for a while, but in the end he did not agree on the spot, but Chen Yizhe asked him to do it as much as possible, but he estimated that the time would not be so fast. Chen Yizhe also expressed his understanding. After all, the domestic medical system is in dire straits. To get clinical data from the hospital, SARS must end and the medical system will return to normal.

After saying goodbye to Xu Yong, because the flight was booked at 9 pm, Chen Yizhe accompanied Wen Meicen to the airport after having dinner, and it was already past 2 pm when he returned to Pengcheng's home.

That night, Zhen Weis failed to inform Xia Yi, because Apocalypse's authority was above Zhen Wei's, and he had already intercepted Zhen Wei's intentions. After Chen Yizhe took a shower, he sneaked into bed and hugged the plump and mature body of Xia Yi, who was asleep.

Just the physical contact, Chen Yizhe immediately felt it, stretched out his right hand to touch her plump buttocks, and sighed in his heart: Women are indeed like drugs, and they are easy to become addicted to.

Xia Yi still had a feeling in her sleep, woke up suddenly, and said in a daze, "Yizhe, are you back?"

"Yeah!" Chen Yizhe gently bit Xia Yi's soft and smooth earrings, but his hand wanted to stretch down from Xia Yi's buttocks.

Xia Yi's body suddenly tensed up, "Don't move!" Then she grabbed Chen Yizhe's hand and placed it on her slightly bulging and tender abdomen, "Hold me and go to sleep!"

Feeling the two little lives in Xia Yi's stomach, Chen Yizhe's desire suddenly disappeared. However, this kind of emotional thought is only a matter of one night. When he woke up the next morning, Chen Yizhe couldn't help but put his hands on Xiayi. He felt good when he went home, and he could see the infinite spring in the early morning.

At noon, Chen Yizhe saw two articles in the People's Daily, "Our Ministry of Health and the World Health Organization Effectively Cooperate" and "Minister of Health Zhang Wenkang Answers Reporters' Questions on the Prevention and Treatment of SARS", and saw these two articles, Chen Yizhe knew that this ice-breaking work would break the deadlock of silence in the domestic authoritative media.

Sure enough, in the evening, CCTV also reported the news of "The State Council Information Office Holds a Press Conference on the Prevention and Treatment of SARS" on the news network, reporting the national epidemic situation for the first time and proposing to take SARS as a major national event.

So the Southern Metropolis Daily and Yangcheng Evening News on the Guangdong side began to formally re-involve in SARS reporting.

On April 7, tvb broadcasted a news that a Hong Kong citizen who was suspected to be infected with SARS virus in Beijing died last night in Peking University Hospital. . This made Chen Yizhe, who saw the news, worried about Song Feier, who had seen both sides.

In the following days, Chen Yizhe began to get busy, mainly in preparations for the production of the machine, such as the purchase of chips, the trial production of electronic paper ink screens, the foundry of headphone cables, sales and operation strategies and a series of issues.

Apocalypse has selected 67 employees to join the company among the candidates who came to apply last month, and filled them into various departments such as the Administration Department, Finance Department, Personnel Department, Marketing Department, Purchasing Department, and Technology Department. The current basic framework of Xia Meng Electronics' departments has been set up, and the leaders of each department have been put in place. Now there is only one general manager, or chief executive officer. At present, this position can only be held concurrently by Chen Yizhe.

On April 11, the general manager's office of Xia Meng Electronics Co., Ltd.

Chen Yizhe was leaning on the chair behind the multifunctional work desk and was browsing some documents, while on the wall behind him was an oversized ink screen with a landscape painting pattern.

The trademark Chen Yizhe has entrusted a professional agency to register at the end of February. The acceptance notice came down a few days ago. The agency returned the notice to Xia Meng Electronics today. Of course, it may take another year or two to pass, but after acceptance, the "tm" logo can be used, indicating that the registration is being applied. In addition to the trademark, Chen Yizhe has also registered domestic trademarks such as iphone and isee.

The issue of trademarks is not a big deal, and Chen Yizhe doesn't take it too seriously. Registering trademarks such as iphone is actually his bad taste. If possible, he also wants Xia Meng Electronics to follow Apple's route, and it is best to go to Apple's nowhere. Of course, he clearly knows that this is basically difficult to achieve, but if he just blocks Apple in the domestic market, Chen Yizhe feels that he is still capable of doing it.

In addition to the trademark issue, Chen Yizhe also read the investigation report on the domestic mp3 situation in detail.

Samsung's sales of flash memory chips reached US$1 billion last year, accounting for 60% of the global market share of flash memory chips, and its share of the domestic market is also more than 70%.

Because almost all of the storage chip purchase channels pass through Hong Kong, and 90% of the MP3 in the country are also from Pengcheng, even some brand manufacturers, their products are also processed in Pengcheng, so most of the national dealers get their goods from Pengcheng.

This made the businessmen in Pengcheng feel the opportunity, and even the counter owners in SEG Plaza, for them, "as long as there are 200 customers, they can consider promoting their own brand of MP3". This is a lucrative deal. As long as you use the OEM of the whole machine produced by others and sell it at a price lower than the brand manufacturer, you will not have to worry about no customers.

This food chain has spawned businessmen who make money in a variety of ways. One is a solution provider, that is, a person who proposes a complete machine plan, who is responsible for procuring the main components and handing them over to others for OEM after processing; the other is a processing factory. It is composed of a group of BP machines and board manufacturers and emerging manufacturers gathered in Pengcheng. There are nearly 100 such processing plants in Pengcheng, and there are more than 300 MP3 brands. From this, a complete food chain is formed: the processing plant earns the processing fee from the solution provider's pocket, the solution provider earns the dealer's money, and the dealer earns the customer's money.

Most people who make mp3 just want to make a fortune and leave. It can be seen that the mp3 market has begun to be chaotic, and in this chaotic moment, how to rise up is indeed a problem.

Chen Yizhe pressed the landline on the desk, and then said, "Assistant Li, please inform Manager Yang to come into the office."

The assistant Li mentioned by Chen Yizhe is the current assistant general manager of the company. His full name is Li Debao. He graduated from Yixian University and once served as a middle-level manager in a state-owned enterprise in Yangcheng. He is 31 years old this year. After Tianqi's interview, he found that he has a good personal image, is good at dancing with long sleeves, and his work style is vigorous and resolute, with a strong concept of timeliness, so Chen Yizhe arranged him as an assistant.

After dozens of seconds, there was a knock on the door of the office.

"Come in!" Chen Yizhe said.

The person who opened the door was actually not very old, and he looked like he was in his early thirties. As a consumer electronics company, Chen Yizhe still had certain requirements on the age of the staff. Technology and sensitivity are also far higher than those in their 40s and 50s.

"Manager Yang, what is the current price of flash memory chips in Hong Kong?" Chen Yizhe asked when Manager Yang sat down.

Manager Yang, whose full name is Yang Junwei, is 31 years old and is currently the manager of the company's purchasing department.

The major agents of audio chips and flash memory chips are basically in Hong Kong, which is one of the reasons why 90% of the mp3 in the country comes from Pengcheng, which is adjacent to Hong Kong.

"Mr. Chen, the price of flash memory chips has risen sharply in January this year, by more than 20%. The price quoted by the Hong Kong agent is currently about 200 yuan for Samsung's 128MB flash memory." Manager Yang replied road.

nand flash memory is the main component of MP3 products. It forms the soul of the product together with the control chip. At present, only two giants, Samsung and RB Toshiba, can produce it. Samsung's flash memory chip sales last year reached 1 billion US dollars, accounting for 60% of the global flash memory chip sales. % market share, and its market share in China is also more than 70%.

Of course, there are actually other small brands of flash memory on the market. These flash memory are actually from Samsung and Toshiba factories, but they are all substandard products, and then processed by some black workshops in Taiwan before flowing into the Huaqiangbei market. If the chip is used, an mp3 basically has to be scrapped in a short time.

"You contact the agent in Hong Kong to ask for 50,000 goods, and see if the price can be negotiated further down." Chen Yizhe said, he knows that the price of flash memory chips will continue to rise, after all, the market is monopolized by one or two hands If it goes up, the price will only stay high.

Chen Yizhe has decided that if his electronic paper technology can be promoted nationwide, he will enter the upper reaches of the semiconductor industry in the next step. Still using the idea of ​​electronic paper technology, you take your sunshine road, I take my single-plank bridge. Of course, all of this is in the future, and what needs to be done now is to make preparations for mp3 production.

"And what about the price of earphones? How is the negotiation?" Chen Yizhe still has relatively high requirements for the quality of earphones, so he asked to try to find some large and powerful foundries to negotiate, and it doesn't matter if the price is expensive.

"At present, the price has been negotiated with the domestic foundry of the Iron Triangle. The starting price is 30,000 pieces, and the price of each piece is 45 yuan. The price will be reduced by 50 cents for every 10,000 pieces. The minimum price can reach 38 yuan per piece."

Manager Yang and Chen Yizhe are carefully calculating the price of the entire machine.

There is only one version of the memory chip - 128mb. Chen Yizhe does not want to make the product too complicated for the time being, which also reflects from the side that he is indeed not a qualified businessman. Because merchants are always seeking to maximize their interests, for merchants, a product has a differentiated price for the crowd, hoping to sell it according to everyone's highest expectations. It’s like Apple in later generations directly sold the price of NAND flash memory to ten times the price of less than one dollar per GB through the difference of versions. In a sense, this is the game between the endless pricing strategies of merchants and consumers.

The audio decoding chip, which together with the memory chip accounts for more than 80% of the cost of the mp3 machine, is the same as the previous design~www.readwn.com~ directly uses the low-end chip st3410, which is relatively cheap, less than one-fifth of the flash memory. , but it is more rigorous in the later firmware and circuit design, which is likely to increase the cost of foundry.

In addition, the supporting power supply, the auxiliary chip of the earphone power amplifier, Chen Yizhe, also found mid-to-high-end products. In this way, the price of the whole machine is estimated to be close to 380 yuan, excluding electronic paper.

Now that everything is in place, the only thing left is e-paper, which is the purpose of this journey.

On April 15, the electronic paper factory in Bao'an, Pengcheng, finally started trial production after a long period of debugging. Since the skilled workers who have been recruited recently are not yet proficient with the machine, the final production pass rate of electronic paper is less than half. However, this also reflects from the side that the production line has a certain production capacity and has reached the acceptance level that Chen Yizhe wants.

On April 20, CCTV News Network reported "The Central Committee of the Communist Party of China has made adjustments to the positions of the main responsible comrades in the Ministry of Health, Beijing, and HAN Province." Great coverage of SARS.

On April 25th, when the national media was paying attention to SARS, Pengcheng Baoan Xiameng Electronic Paper Factory quietly held the "Production Line Product Lighting Ceremony", which marked the official start of production of the production line. In addition to the personnel of the electronics company, Chen Yizhe also invited Fu Weiqiang and his wife to the scene.

This should be the world's first e-paper production line, and the first domestic production line with its own patented display technology. In the future, it is likely to break the monopoly of Korean and Japanese panel manufacturers on the display market.