Rebirth 2003: Dominate the Tech World

The purpose of Ye Yunzhou’s rebirth and entrepreneurship is to use fewer routines, fewer routines for employees, customers, and consumers.

Many people say that sincerity cannot be retained since ancient times, only routines can win people’s hearts, which is actually wrong. Routines will always change color and deteriorate one day, while sincerity is like diamonds, which will never deteriorate.

Before rebirth, Ye Yunzhou listened to Lei Jun’s speech. He said that when he applied for a marketing god, he played routines with him right from the start, saying that he could sell straw at the price of gold, and was finally asked out by Lei Jun.

Because of Lei Jun’s sincerity, Xiaomi, which he founded, still has many fans even after encountering many crises.

Then he interviewed two more people, but Ye Yunzhou did not find a marketing talent that made people shine. Most interviewers think that marketing is playing routines and fooling consumers to buy your products.

Until the eighth person, Ye Yunzhou’s eyes lit up.

Of course, it’s not that his resume is so impressive, but that Ye Yunzhou knew this person before his rebirth. He used to work as a marketing consultant at Lianxiang. After resigning last year, he went to work in an advertising company. If he followed the life path of his previous life, he would have gone to work with Brother Dong in 2009, and finally rose all the way in Jindong, and finally became the president of Jindong Group.

But now he actually came to interview here? I didn’t even notice this talented person when I was screening resumes yesterday.

Looking at the person in front of him who was somewhat familiar and a little strange, Ye Yunzhou began to ask questions.

“Mr. Xu Lei, please describe your understanding of the current marketing trends in the Internet industry, and how these trends affect our business?”

This question mainly examines his understanding of industry knowledge and trends. The answers of the previous interviewees were not satisfactory. Ye Yunzhou wanted to see if this talented person who he had an impression of before his rebirth had his own insights.

“I think that in the current Internet environment, SEO (search engine optimization), content marketing and social media are beginning to emerge. Understanding user behavior and preferences, and how to attract and retain users through high-quality content and effective online community participation are key. In addition, with the popularization of the Internet, digital advertising has become increasingly important, especially keyword-based advertising systems such as Google AdWords.”

His answer made Ye Yunzhou’s eyes light up. As expected, there is no false reputation under a great reputation. His answer was not much different from Ye Yunzhou’s answer.

After reading his answer, Li Mi looked at Ye Yunzhou’s expression, and it was obvious that the boss was satisfied with his answer. Li Mi looked at his resume and asked a question.

“Mr. Xu, can you share a successful marketing case you have been responsible for? How did you develop a strategy and implement it?”

This question seems simple, but it is actually not easy to answer. It is to examine the interviewee’s strategic planning.

Xu Lei thought for about ten seconds and then answered: “In one of my previous projects, I led a team and we developed a comprehensive digital marketing strategy for a specific target audience, including SEO optimization, content creation, and email marketing. We used data analysis tools to track and analyze user behavior and adjust strategies to improve conversion rates. Ultimately, this project led to significant website traffic growth and sales growth.”

Because the specific content involved confidentiality issues, he did not elaborate, but his answer was relatively standard.

After Li Mi asked, Gu Xiaoou, who was sitting on Ye Yunzhou’s right, asked a question.

“Mr. Xu, what is the most challenging marketing project you have encountered? How did you overcome those challenges?”

This question is familiar to Xu Lei, who has many years of marketing experience. After thinking for a few seconds, he said: “I was responsible for promoting a new product under a very limited budget. Faced with funding constraints, I turned to creative and cost-effective strategies, such as leveraging social media influencers, content marketing and partnerships. We produced a series of viral blog posts, which not only saved costs but also generated a huge response among the target audience.”

It seems that the person who will become the president of a trillion-dollar group in the future is indeed a master. The answers to the questions are clear and organized, as if they have been carefully considered for a long time.

“The last question, describe your team management style and how you motivate team members to achieve the best performance?”

This is Ye Yunzhou’s inspection on team management. Ye Yunzhou is recruiting a marketing director today, and it may also be a future vice president or president. Team management is the key among the keys.

Xu Lei knew that the answer to this question would determine whether he could be hired today. After thinking for about ten seconds, he said, “I believe that a leader should play the role of a coach and mentor.I encourage open communication, hold regular one-on-one meetings, ensure team members have clear goals, and provide the support and resources they need to grow. I also set clear expectations while giving team members autonomy and making them responsible for their work.

Ye Yunzhou nodded in satisfaction.

“Mr. Xu Lei, you are accepted. I hope you can start work tomorrow. ”

“……”

Then it was lunch time. Ye Yunzhou was very considerate and ordered a meal for everyone who came to the interview. This increased everyone’s good impression and expectations for this new company.

After a ten-minute break after lunch, the interview continued.

This time the interviewer was the technical director. There were a lot of people interviewing the technical director this time, but after interviewing more than a dozen people, there was no candidate that Ye Yunzhou recognized as suitable for the technical director.

It may also be that Ye Yunzhou’s requirements for the technical director were too high.

It seems that it is really difficult to find a second person like Lu Qi who understands both technology and team management.

Although no supervisor was recruited, three network engineers and a database administrator were recruited, which is not bad.

Ye Yunzhou can’t recruit a technical director for the time being, so he can only do it himself. Anyway, he has already written the company’s current products, and now he mainly recruits some technical personnel to do the later product maintenance and upgrades.

Next is the interview for the director of the customer service department. Only four people came to participate in the interview for this position today, but it gave Ye Yunzhou a surprise. All four interviewees performed well, and all of them had more than five years of customer service experience.

Finally, after comprehensive evaluation, Ye Yunzhou selected a person who had previously worked as a customer service team leader in an Internet company to serve as the customer service supervisor of Alphabet.

This person’s name is Zhao Yutong, who graduated from Zhejiang University of International Studies and joined NetEase after graduation. He has already reached the senior customer service level of NetEase.

NetEase’s customer service positions are divided into internship, intermediate, senior, and senior levels.

In other words, Zhao Yutong has already reached the highest level in the customer service position of NetEase, and now he should be able to serve as the customer service supervisor of Alphabet.

So far, the basic framework of Alphabet has been built.

Ye Yunzhou himself serves as the company’s president and technical supervisor, financial supervisor Su Qing, human resources supervisor Zhao Man, marketing supervisor Xu Lei, and customer service supervisor Zhao Yutong.

In addition to the five supervisors, there are three network engineers and a database administrator in the technical department, and the entire company has only nine people in total.

However, everything is difficult at the beginning. As long as the framework is built, the subsequent development will be very fast.