Rebirth 2004: I can make money by writing

July is hot and sultry.

Sitting in a spacious office, Hao Qiang frowned as he looked out the French window at the blazing sun.

The thought of going to the lab flashed through his mind, but was dispelled by the suffocating heat.

Yesterday he went to the lab for a tour, and when he came back he felt his skin was sticky and extremely uncomfortable.

This weather is so hot.

Although the company had considered the problem of summer heat when building the workshop, the steel structure factory building was ultimately unable to withstand the invasion of heat waves, and the interior was still as scorching as a furnace.

Hao Qiang stood up and stretched his limbs, then walked slowly towards the secretary’s office.

The moment he opened the door, a cool air-conditioning air blew in his face.

The three secretaries in the office were busy working, and when they saw the chairman coming, they all stood up to greet him.

Hao Qiang raised his hand to indicate that he didn’t need to be polite, and then ordered: “Chen Long, notify the Human Resources Department to buy some watermelons and distribute them to various workshops to help front-line workers cool down.

Buying more agricultural products can also help farmers promote agricultural development.”

Chen Long immediately stood up and asked respectfully: “Chairman, how many days will this arrangement last?”

“It depends on the weather. Buy it when it’s hot,” Hao Qiang said disapprovingly, “Watermelons in Yuecheng are cheap and don’t cost much.

But you have to stop when you have enough. Eating too much can easily cause diarrhea.”

“Understood, I will go to Director Qiu to communicate.” After receiving the instructions, Chen Long quickly left the office and went straight to Director Qiu’s office on the second floor.

Some things are more appropriate to communicate face to face.

After the explanation, Hao Qiang turned and left the secretary’s office.

He couldn’t help but recall the days when he used to rush around delivering takeout in such a hot summer, and couldn’t help but sigh: Making money is really not easy.

In recent years, he has made more and more money and his life has become more and more comfortable, but Hao Qiang has not forgotten how difficult it was to make money in his previous life.

Being an ordinary person and supporting a family is not easy, and there is no future.

In many private enterprises, the boss requires workers to work overtime every day, work twelve hours, and only have one day off a month, and the money is not much.

In comparison, the buffaloes at home are not so miserable.

Future Technology Group has many orders, but even if there are more, it can guarantee that workers can rest for six to eight days a month.

Of course, there are overtime at night, but it is not frequent, and the overtime pay is also paid.

It is really busy, so I have to hire more people.

Hao Qiang looked at the heat wave outside the window and sighed: “Capitalists rarely consider how to improve the working environment of front-line workers. They only think about how to make money and how to save costs.

This is not wrong. If business is not dominated by profit, how can it survive in the fierce market competition.”

“If there is this technology, in the future, it is time to consider how to improve the working environment of front-line workers.”

After thinking about it for a while, Hao Qiang felt that it was not very realistic at present, and there were some things he could not change at all.

The only thing he could do was his own company.

The next day, Hao Qiang visited Pengcheng Automobile Factory again.

Recently, he has been traveling here frequently to closely monitor the progress of production.

Today, the factory has started small-scale production.

In the inspection workshop, dozens of future ES6s are neatly arranged, waiting for final inspection.

If small-scale production and inspection go smoothly, large-scale production is just around the corner, and new car launches and roadshows will also be launched.

To this end, Hao Qiang convened a series of marketing meetings to discuss publicity strategies in depth.

The publicity methods mainly include traditional media advertising, digital marketing (especially social media), offline activities (including new car launches, auto shows, test drives and roadshows), cooperative marketing and public relations activities.

At the same time, sales channels have also become a hot topic, whether to choose the traditional 4S store model or to open direct-sale branches.

After comprehensive consideration, Hao Qiang decided to make full use of his influence to hold a new car launch, supplemented by auto shows, traditional media advertising and digital marketing. He decisively gave up cooperation with 4S stores and chose to open direct-sale stores in large shopping malls.

This decision is based on the target customer group of future cars – high-end consumers, especially the younger generation.

Hao Qiang believes that 4S stores will not only take away most of the profits, but the messy routines may also damage the brand image.

In contrast, the direct store model can better ensure profits, and opening stores in shopping malls is also closer to the target customer group.

This strategy mainly draws on the successful experience of direct stores of new energy vehicle companies in later generations.

Once the decision was made, the company immediately started to rent stores and renovate them in first-tier cities, and at the same time recruit sales talents, striving to officially debut in August.

In addition, direct stores in large shopping malls can not only bring significant publicity effects, but also provide customers with a more intuitive experience.

In the early stage, Hao Qiang plans to open stores in the capital, Tianjin, Chengdu, Shanghai, Hangzhou, and Pengcheng., Yuecheng and other key cities to test 20 stores.

Future Auto’s marketing work is in full swing, and the auto factory is also stepping up mass production.

Any delay in production may have a significant impact on sales, so he pays special attention to the production progress.

Under Hao Qiang’s overall planning, Future Auto’s production and sales strategy is gradually unfolding, and a storm that will change the pattern of the automotive industry is coming.

Net One Website Platform: “The domestic luxury new energy vehicle Future ES6 is unveiled”

Pacific Automotive Network: “The Future ES6 is scheduled to be launched in August”

Yiche.com: “Future ES6, starting at 550,000 yuan?”

Auto Network: “Big five-seater dimensionality reduction strike” “Can you believe that the car can be equipped with a “villa”? ”

…

In the past few days, Future Technology Group has begun to report on multiple media platforms.

The pricing strategy report is just a gimmick, let’s see how the market reacts first.

Hao Qiang has already decided on the actual pricing.

The new car has just been launched, and there is no competitor in the new energy vehicle industry for the time being, so the pricing will definitely not be low.

There will be two models of the ES6 in the future, both of which are four-wheel drive, pure electric, and dual motors with 488 horsepower (front induction asynchronous motor AC150S001 (203 horsepower) + rear permanent magnet synchronous motor PM210S001 (horsepower 285 horsepower)).

Standard configuration, battery pack 75 kWh, range 520 kilometers;

High configuration, battery pack 100 kWh, range 650 kilometers.

Such power and range configuration, in 2020, except for automotive chips, will beat all new energy vehicles.

However, regarding the pricing of the future ES6, netizens were not calm after seeing the report.

“Future ES6, starting at 550,000 yuan?” The comments under this report are very intense.

1st floor: “Damn, the price of domestic cars is 550,000 yuan. If they can sell 5,000 a year, I will wash my hair upside down!”

2nd floor: “Hao Qiang thinks that Chinese people are rich. If they can sell 1,000 a year, I will eat shit upside down!”

3rd floor: “New energy vehicles are so expensive, is 550,000 yuan really fake? Why doesn’t Hao Qiang come out to dispel the rumor?”

4th floor: “550,000 yuan a car? I think it’s pretty good, it’s too cheap. Poor people like me won’t suffer anyway.”

5th floor: “The performance and parameters have not been announced, only the beautiful appearance.”

6th floor: “The appearance is good-looking, but domestic cars are too expensive at 500,000 or 600,000 yuan. If it’s BBA, it’s about the same.”

7th floor: “Biyadi’s F3O is so ugly, it sells for 300,000 yuan, and the future ES6 is priced at 500,000 or 600,000 yuan, which is probably about the same.”

……

69th floor: “No matter what, I dare not give my life to a new car company.”

……

After patrolling the workshop, Hao Qiang returned to the company.

Chen Long reported to him the evaluation statistics of netizens: 85.0% are not optimistic, 9.2% are waiting and watching, and 5.8% are optimistic.

Data statistics: 112,564 copies.

“It seems that most people are not optimistic.” After seeing the data, Hao Qiang fell into deep thought.

The future listing price of ES6 is very important. If it is set too high, it will be like BYD, and no one will buy it.

But if it is set too low, the car company will suffer.

Of course, the current 550,000 yuan is just a sales strategy.

One is to detect the market reaction, and the other is to let car owners have an expectation.

Consumers will feel satisfied when the actual price is lower than expected.

In the final analysis, it is all routine.

Anyway, no matter what, the price cannot be higher than 550,000 yuan.

In the future, ES6 will compete with BMW 5 Series, Mercedes-Benz C, and Audi A6. How can the price be higher than them?

However, it will definitely not be lower than 400,000 yuan.

The specific price will be officially announced at the new car launch conference in August.