Rebirth 2008: I Can Make Money Reading

January 10.

Shenzhen.

Xiaozu Laser, Inc., laboratory.

"Success!"

"Finally rectified!"

With the help of the three academicians, the R&D department finally solved the problem of the 1000w handheld laser welding equipment developed by itself after several days of testing.

The big stone in He Xuehai's heart finally fell. Chairman Xu Bo was very happy to hear the news and came to the test site to watch the running effect.

"Academician Wang, how is it? Are there any major problems?" Chairman Xu Bo reconfirmed that this time, there can be no more oolongs.

"The big problems that have occurred before are gone, and some small problems will inevitably occur in mass production." Chief Engineer Wang Academician made a very cautious and objective evaluation. One is one, he will not say that there will be no more problems, it is impossible .

Looking at the hand-held laser welding equipment of Xinghai Machinery Co., Ltd. next to him, after considering it, he commented: "Mr. Xu, let me be honest, this handheld laser welding equipment of Xinghai Machinery Co., Ltd. is both practical and practical. , it's all very good, I can't point out any major problems, it's compact and nimble, but it has fewer parts in total than our equipment, and it's not that complicated, so the manufacturing process is much simpler, which You are to learn from others.

Of course, the device we developed is also good, but after all, time is running out, and it is normal to have more or less problems.

Xinghai company, maybe they have optimized and rectified many times in the laboratory. "

Xu Bo nodded, he must be in awe of his peers and not be arrogant, only then can progress be made.

Moreover, they still draw on other people's equipment design.

Academician Wang's evaluation is very objective. The company has three academicians to help, and the problem is quickly found, which is faster than expected.

Xu Bo asked He Xuehai: "When will mass production be possible?"

He Xuehai replied cautiously: "It may take two or three days to wait. The thread structure of the welding torch head has been redesigned, and it is now in mass production."

"Okay, there is no problem with the test, and it can be re-listed. The market will change rapidly one day later." Xu Bo nodded, explained some things, and returned to the office.

Just a few minutes after sitting down for tea, Huawei Qiang knocked on the door looking for him.

Looking at his face, it doesn't seem like it's good news.

Is there a big change in the market?

"Mr. Hua, what makes you frown." Xu Bo asked him to sit down, "I just came back from the laboratory, our handheld laser welding can be put on the market again, and I was just going to chat with you."

After Huawei Qiang sat down, he sighed and frowned, "I just received a call from the marketing department, which is very bad news.

After the New Year's Day, the price of Xinghai's handheld laser welding equipment has dropped. The unit price has suddenly dropped from 180,000 yuan to 150,000 yuan. It is rapidly grabbing the market. During this time, I estimate that they have signed a lot of orders. I asked. For manufacturers who need handheld laser welding equipment, many bosses ordered their equipment. "

Xu Bo raised his brows when he heard the words, this news is really not good news for him, and asked a little anxiously: "What, it's only sold for 150,000?!

Are you sure it's all at this price, not individual orders? "

Huawei nodded vigorously, with a sad face: "It has been confirmed, and if it is in stock, it will cost 160,000 yuan;

155,000 yuan for delivery in one month at the latest;

The delivery within two months is only 150,000 yuan.

From this point of view, their production capacity is insufficient, and they want to take orders to seize the market first. "

Huawei Qiang received an investigation feedback from the marketing department an hour ago. He confirmed it again and again, and asked people to investigate.

Half an hour later, I received feedback that the market price was 150,000-160,000 yuan.

Moreover, agents have been opened in remote areas. The agents can get the goods for 120,000 yuan, but the goods are insufficient, which is slower than the direct sales.

Xu Bo felt that Xinghai was disgusting: "It's a woolen yarn, the ex-factory price is 120,000 yuan, and the terminal sells at a minimum of 150,000 yuan. The price has dropped so much, this is not to let peers play together."

The 1000w handheld laser welding equipment of their Xiaozu Laser Company, the fiber laser is imported, and the production cost of the whole machine is about 75,000 yuan. If it can be mass-produced, the production cost can be reduced to about 68,000 yuan.

However, the comprehensive cost of the handheld laser welding equipment of Xiaozu Laser Company is much higher, and it is estimated that it can reach 100,000 yuan or more. After all, some accounts are difficult to calculate.

For example, this time, the company invited three academicians to come to Xiaozu company to solve the problem, and spent a lot of money, including round-trip air tickets and accommodation fees, as well as salary.

Also, staff travel, equipment repairs, consignment and sales costs, etc., these are expenses and are not included in production costs.

Among the production costs, the most expensive is the investment in tooling and fixtures. If the annual sales volume is small, it will definitely be a loss. The more you sell, the less the cost of processing equipment and tooling is allocated to the cost of each product.

Damn Xinghai Company has cut prices so much all at once, so Xiaozu's handheld laser welding equipment also has to be sold at a reduced price.

The situation of Xinghai Company is different. Thousands of units have been sold, and the cost has already been paid back. Moreover, there are few equipment problems, so the cost of rework is much lower.

Originally sold for 180,000 yuan, the gross profit of a single unit is still 70,000 or 80,000 yuan. Now, if you sell one unit for 150,000 yuan, the gross profit will drop to 40,000 or 50,000 yuan at once, which is almost a discount.

Damn, it's not according to the routine!

Xiaozu Laser Company is preparing to put the handheld laser welding equipment back into the market, so you can make a big move!

Moreover, even Academician Wang admits that Xinghai's equipment is better than Xiaozu's, so they also sell for 150,000 yuan?

Can the customer accept it?

Just because their small family is a veteran laser company?

But others are the first, the most popular, stable in use, and the reputation has already come out.

Xiaozu really wants to sell a set of 150,000 yuan, and it is estimated that most customers will not choose them.

When I saw Xinghai selling a single unit for 200,000 yuan before, it was really super profitable, with a 200% profit margin, selling one unit and earning two units.

Xu Bo took out the cigarette, took a few breaths, and sighed:

"Xinghai really wants to kill his colleagues!"

At present, Xiaozu Laser has invested about 3 million yuan in the handheld laser welding equipment project, and the company can still afford to lose money.

This is why it is better to buy someone else's research and develop it yourself, then post your own brand, and use your own channels to sell. This kind of thing is very common, and you can better control costs.

But Xiaozu Laser is a technology research and development company. It cannot do this. Buying other people's equipment is to subsidize competitors.

"Isn't it right? Everyone sells 180,000 yuan together and makes money together." Huawei Qiang said.

But he never thought that it was them who cut the price first, and then Xinghai Company was forced to cut the price.

Now Xinghai Company doesn't want to play with them anymore.

"Let's proceed as planned. We can sell as much as we can. At present, the market price of a single unit is 150,000 yuan. We can reduce it a little bit, and there is still room for profit. Unless the ex-factory price of Xinghai to the agent is reduced to 80,000 yuan, The terminal sales price is 110,000 yuan, and even they don't want to make money." Xu Bo touched his beard and quickly made a decision.

They have calculated the production cost of Xinghai and estimated that it is 65,000 yuan per unit, and the comprehensive cost will not be less than 70,000 yuan.

But what they didn't expect was that Xinghai's research and development costs were low. The 1000w power ipg laser purchased before cost 55,000 yuan, and the actual production cost was about 62,000 yuan.

But now, the 1000w laser independently developed by Xinghai can cost as low as 12,000 yuan in small batches. If it is produced in large quantities, it may be less than 10,000 yuan. The production cost of the whole machine has dropped from about 62,000 yuan to less than 19,000 yuan. After the laser is in large quantities, the production cost of a single unit can be reduced to about 16,000 yuan.

Even if the ex-factory price to the agent is 80,000 yuan, and the terminal sales are 110,000 yuan, there is still a lot of profit space.

This is also something that Xiaozu Laser Company cannot guess at present, unless it is found that the lasers they use are from Xinghai, which is expected to be known soon. At that time, I really don't know how the senior management of Xiaozu Laser is feeling.

In order to quickly occupy the market ~www.readwn.com~, Xinghai Company began to open up agency rights to areas that are not easy to develop business and remote areas, and it is impossible to open agency rights in industrially developed areas such as Jiangnan Province.

Of course, there are not only Xiaozu Laser Company that is developing handheld laser welding equipment. Xiaozu Laser is a leading laser company in China. According to Yang Hai’s previous investigation, it is estimated that more than 30 companies in the country are developing it.

Xinghai Company suddenly made a big move. Some companies may not be able to withstand it. Those that have not been developed may give up and stop losses in time;

However, some companies are small in size, and the comprehensive cost of various types is low. Even if they only sell dozens of units a year, they can still make money.

It will even represent Xinghai Company's handheld laser welding equipment. If customers don't want their own company's products, they will sell Xinghai Company's products, as long as they can make money.

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